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Program checklist · Marketing Major (B.S.)

Marketing Major (B.S.)

Bentley University · Waltham, MA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing Major (B.S.)
Credential class
ceterms:BachelorDegree
Catalog edition
2026-2027 Catalog
Checklist type
degree-program
Description
Mathematical Sciences Major (B.S.) Philosophy Major (B.A.) Professional Sales Major (B.S.) Psychology Major (B.S.) Public Policy Major (B.A.) Public Relations Major (B.S.) Quantitative Economics Major (B.S.) Sustainability Major (B.S.) Business Administration Second Major Option Undergraduate Minors Toggle Undergraduate Minors Accounting Minor Actuarial Science Minor Applied Statistics Minor Business Economics Minor Business Risk Assurance Minor Computer Information Systems Minor Cybersecurity Minor Data Technologies Minor Diversity, Equity and Inclusion Minor English and Media Studies Minor Entrepreneurial Studies Minor Environmental, Social and Governance Minor Ethics and Compliance Minor Ethnic Studies Minor Experience Design Minor Finance Minor Gender and Sexuality Studies Minor Global Management Minor Health Industries Minor History Minor Human and Artificial Thinking Minor Human Resources Management Minor International Affairs Minor International Economics Minor Law Minor Leadership Minor Management Minor Managing Digital Technologies Minor Marketing Minor Mathematical Perspectives Minor Mathematics Minor Media Management Minor Modern Languages: Chinese Minor Modern Languages: French Minor Modern Languages: Italian Minor Modern Languages: Spanish Minor Nonprofit Leadership Minor Operations and Supply Chain Management Minor Philosophy Minor Politics Minor Professional Sales Minor Psychology Minor Public Policy Minor Public Relations Minor Sociology Minor Spanish for Business Minor Sports Business Management Minor Sustainability Minor Multiple Programs Specialized Programs of Study Toggle Specialized Programs of Study Advanced Standing in Accounting (BS/​MSA) Advanced Standing in Business (BA/​BS-​MBA) Advanced Standing in Business Analytics (BA/​BS-​MSBA) Advanced Standing in Finance (BS/​MSF) Blended Term Option Honors Program International Business Program Additional Study Options Toggle Additional Study Options Alternative Sources of Credit Bentley-​Brandeis-​Regis Exchange International Education Student Resources Toggle Student Resources Academic Resources Bentley Library Career Services Center for International Students and Scholars Computing at Bentley English Language Learning Resources Health, Counseling, and Care Team Pre-​Law Advising Registrar's Office Student Accessibility Services Student Affairs Undergraduate Academic Advising Financial Information Toggle Financial Information Tuition and Fees Financial Aid Academic Policies and Procedures Undergraduate Course Descriptions Toggle Undergraduate Course Descriptions Accounting (AC) Artificial Intelligence (AI) Career Development -​ Undergraduate (CDI) Chinese (MLCH) Computer Information Systems (CS) Economics (EC) Economics-​Finance (EF) English &​ Media Studies (EMS) Entrepreneurship (ENT) Experience Design (XD) Falcon Discovery Seminar (FDS) Finance (FI) Finance and Technology (FT) French (MLFR) Global Studies (GLS) History (HI) Honors (HNR) Interdisciplinary Studies (ID) International Business (IB) Italian (MLIT) Law (LA) Management (MG) Marketing (MK) Mathematical Sciences (MA) Natural &​ Applied Science (NAS) Philosophy (PH) Professional Sales (PRS) Psychology (PSY) Service-​Learning (SL) Sociology (SO) Spanish (MLSP) Statistics (ST) Transfer Seminar (TS) Catalogs for Previous Years // Overview Concentrations Every organization, regardless of whether it is a for-profit, nonprofit, corporate, or government organization, engages in marketing activities. At its core, marketing is ultimately focused on facilitating exchanges that have positive value for everyone involved. Bentley’s marketing faculty have won numerous teaching and research awards because they develop courses and research ideas that are at the cutting edge of the constantly changing marketing landscape. The curriculum provides students with the theoretical background and practical experience to start their careers, but also to build their successes as their careers progress. Real-world projects and internship-for-credit courses, where students work and gain experience with leading organizations such as Apple, Microsoft, TJX Companies, the Boston Celtics, and the Boston Red Sox, ground their education with solid, real-world experience. A marketing degree can lead to many career paths in areas such as marketing analytics, brand management, social-media marketing, marketing research, retailing and fashion, sales, advertising and promotion, international marketing, sports marketing, and new product development. Marketing Major requirements are flexible. Students can choose a General Marketing Concentration consisting of four required courses that provide the vital grounding in marketing concepts necessary for all marketing fields, along with four elective courses of their choice, which allows students the opportunity to tailor the curriculum to match their career goals. For specific focus, marketing students can select a concentration in a focal domain, including the Digital Marketing Concentration , Marketing Analytics Concentration , or Business of Fashion Concentration . Each Concentration consists of the same four required fundamental courses as above, plus four electives closely related to the domain of concentration. For further information about degree requirement policies and guidelines, see the Degree Requirements page. Major Requirements
Identifiers
IPEDS UNITID
164739
CourseShelf checklist
CK_164739_4fb4c08e_1
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Major Courses (24 Credits)

major core · 0 items

    Required Courses:

    5 items
    1. MK 250
      3
    2. MK 321
      3
    3. MK 322
      3
    4. MK 400
      3
    5. Concentration Courses (Students must select a concentration from the list below):
      Not resolved to a course
      12

    General Marketing

    0 items

      The Business of Fashion

      0 items

        Digital Marketing

        0 items

          Marketing Analytics

          0 items

            The Business Environment (6 Credits)

            2 items
            1. CS 305
              3
            2. MG 300
              3

            Foundations for Success (15 Credits)

            1 item
            1. FDS 100
              3

            Communications and Writing

            0 items

              Select one from:

              1 item
              1. EMS 101
                Critical Reading and Writing
                or: EMS 101L Critical Reading and Writing with Lab
                or: EMS 102 Critical Reading and Writing for Multilingual Students
                or: EMS 102L Critical Reading and Writing for Multilingual Students with Lab
                3

              And one from:

              1 item
              1. EMS 104
                Multimodal Communication
                or: EMS 105 Multimodal Communication for Multilingual Students
                3

              Information Technology

              1 item
              1. CS 100
                Solving Business Problems with
                As published: “Solving Business Problems with Information Technology”
                3

              Mathematical Sciences

              0 items

                Select one from:

                1 item
                1. MA 105
                  Mathematical Foundations for Business
                  or: MA 105L Mathematical Foundations for Business with Lab
                  or: MA 105P Mathematical Foundations for Business with Prep
                  or: MA 107 Applied Calculus for Business
                  or: MA 107L Applied Calculus for Business with Lab
                  or: MA 131 Calculus I
                  or: MA 131L Calculus I with Lab
                  3

                Context and Perspectives (18 Credits)

                0 items

                  Students must take six courses, one in each category of Context and Perspectives:

                  0 items

                    Culture, Change, and Behavior

                    0 items

                      Globalization

                      0 items

                        Institutions and Power

                        0 items

                          Race, Gender, and Inequality

                          0 items

                            Scientific Inquiry

                            0 items

                              Values, Ethics, and Society

                              0 items

                                Business Dynamics/Business Administration Minor (18 Credits)

                                0 items

                                  All courses are required:

                                  6 items
                                  1. AC 115
                                    3
                                  2. EC 111
                                    3
                                  3. FI 118
                                    3
                                  4. LA 100
                                    3
                                  5. MG 116
                                    3
                                  6. ST 113
                                    3

                                  Arts and Sciences Electives (15 Credits)

                                  electives · 1 item
                                  1. Select fifteen credits designated as Arts & Sciences
                                    Not resolved to a course
                                    15

                                  Unrestricted Electives (24 Credits)

                                  electives · 1 item
                                  1. Select twenty-four elective credits
                                    Not resolved to a course
                                    24

                                  General Marketing Concentration

                                  concentration · 2 items
                                  1. Three Marketing Electives (Any MK or PRS course not otherwise required)
                                    Not resolved to a course
                                    9
                                  2. One Marketing-Related Elective 1
                                    Not resolved to a course
                                    3

                                  The Business of Fashion Concentration

                                  concentration · 0 items

                                    Required Course:

                                    19 items
                                    1. MK 339
                                      3
                                    2. Select two or three of the following MK courses:
                                      Not resolved to a course
                                      6 to 9
                                    3. MK 340
                                      3
                                    4. MK 344
                                      3
                                    5. MK 346
                                      3
                                    6. Select up to one of the following courses:
                                      Not resolved to a course
                                      0 to 3
                                    7. EMS 438
                                      3
                                    8. HI 315
                                      3
                                    9. MG 215
                                      3
                                    10. MG 315
                                      3
                                    11. MG 360
                                      3
                                    12. MK 361
                                      3
                                    13. MK 392
                                      3
                                    14. NAS 201
                                      3
                                    15. PRS 339
                                      3
                                    16. PRS 343
                                      3
                                    17. PRS 373
                                      3
                                    18. SO 289
                                      3
                                    19. XD 362
                                      3

                                    Digital Marketing Concentration

                                    Choose 1 of the following · Select one of the following: · concentration · 7 items
                                    1. MK 361
                                      3
                                    2. MK 362
                                      3
                                    3. MK 363
                                      3
                                    4. Select one of the following:
                                      Not resolved to a course
                                      3
                                    5. XD 230
                                      3
                                    6. XD 240
                                      3
                                    7. XD 370
                                      3

                                    Marketing Analytics Concentration

                                    concentration · 4 items
                                    1. MK 340
                                      3
                                    2. MK 362
                                      3
                                    3. MK 364
                                      3
                                    4. MA 250
                                      3
                                    Source. Bentley University, catalog 2026-2027 Catalog — https://catalog.bentley.edu/undergraduate/programs/undergraduate-majors/marketing-major/. Captured page pages/0111.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.