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Program checklist · Marketing Major (B.S.)

Marketing Major (B.S.)

Bentley University · Waltham, MA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing Major (B.S.)
Credential class
ceterms:BachelorDegree
CIP
19.0203
Credits (computed from items)
141
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
164739
CourseShelf checklist
CK_164739_4fb4c08e
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Major Courses (24 Credits)

major core · 0 items

    Required Courses:

    5 items
    1. MK 250
      3
    2. MK 321
      3
    3. MK 322
      3
    4. MK 400
      3
    5. Concentration Courses (Students must select a concentration from the list below):
      Not resolved to a course
      12

    General Marketing

    0 items

      The Business of Fashion

      0 items

        Digital Marketing

        0 items

          Marketing Analytics

          0 items

            The Business Environment (6 Credits)

            2 items
            1. CS 305
              3
            2. MG 300
              3

            Foundations for Success (15 Credits)

            1 item
            1. FDS 100
              3

            Communications and Writing

            0 items

              Select one from:

              1 item
              1. EMS 101
                Critical Reading and Writing
                or: EMS 101L Critical Reading and Writing with Lab
                or: EMS 102 Critical Reading and Writing for Multilingual Students
                or: EMS 102L Critical Reading and Writing for Multilingual Students with Lab
                3

              And one from:

              1 item
              1. EMS 104
                Multimodal Communication
                or: EMS 105 Multimodal Communication for Multilingual Students
                3

              Information Technology

              1 item
              1. CS 100
                Solving Business Problems with
                As published: “Solving Business Problems with Information Technology”
                3

              Mathematical Sciences

              0 items

                Select one from:

                1 item
                1. MA 105
                  Mathematical Foundations for Business
                  or: MA 105L Mathematical Foundations for Business with Lab
                  or: MA 105P Mathematical Foundations for Business with Prep
                  or: MA 107 Applied Calculus for Business
                  or: MA 107L Applied Calculus for Business with Lab
                  or: MA 131 Calculus I
                  or: MA 131L Calculus I with Lab
                  3

                Context and Perspectives (18 Credits)

                0 items

                  Students must take six courses, one in each category of Context and Perspectives:

                  0 items

                    Culture, Change, and Behavior

                    0 items

                      Globalization

                      0 items

                        Institutions and Power

                        0 items

                          Race, Gender, and Inequality

                          0 items

                            Scientific Inquiry

                            0 items

                              Values, Ethics, and Society

                              0 items

                                Business Dynamics/Business Administration Minor (18 Credits)

                                0 items

                                  All courses are required:

                                  6 items
                                  1. AC 115
                                    3
                                  2. EC 111
                                    3
                                  3. FI 118
                                    3
                                  4. LA 100
                                    3
                                  5. MG 116
                                    3
                                  6. ST 113
                                    3

                                  Arts and Sciences Electives (15 Credits)

                                  electives · 1 item
                                  1. Select fifteen credits designated as Arts & Sciences
                                    Not resolved to a course
                                    15

                                  Unrestricted Electives (24 Credits)

                                  electives · 1 item
                                  1. Select twenty-four elective credits
                                    Not resolved to a course
                                    24

                                  General Marketing Concentration

                                  concentration · 2 items
                                  1. Three Marketing Electives (Any MK or PRS course not otherwise required)
                                    Not resolved to a course
                                    9
                                  2. One Marketing-Related Elective 1
                                    Not resolved to a course
                                    3

                                  The Business of Fashion Concentration

                                  concentration · 0 items

                                    Required Course:

                                    19 items
                                    1. MK 339
                                      3
                                    2. Select two or three of the following MK courses:
                                      Not resolved to a course
                                      6 to 9
                                    3. MK 340
                                      3
                                    4. MK 344
                                      3
                                    5. MK 346
                                      3
                                    6. Select up to one of the following courses:
                                      Not resolved to a course
                                      0 to 3
                                    7. EMS 438
                                      3
                                    8. HI 315
                                      3
                                    9. MG 215
                                      3
                                    10. MG 315
                                      3
                                    11. MG 360
                                      3
                                    12. MK 361
                                      3
                                    13. MK 392
                                      3
                                    14. NAS 201
                                      3
                                    15. PRS 339
                                      3
                                    16. PRS 343
                                      3
                                    17. PRS 373
                                      3
                                    18. SO 289
                                      3
                                    19. XD 362
                                      3

                                    Digital Marketing Concentration

                                    concentration · 7 items
                                    1. MK 361
                                      3
                                    2. MK 362
                                      3
                                    3. MK 363
                                      3
                                    4. Select one of the following:
                                      Not resolved to a course
                                      3
                                    5. XD 230
                                      3
                                    6. XD 240
                                      3
                                    7. XD 370
                                      3

                                    Marketing Analytics Concentration

                                    concentration · 4 items
                                    1. MK 340
                                      3
                                    2. MK 362
                                      3
                                    3. MK 364
                                      3
                                    4. MA 250
                                      3
                                    Source. Bentley University, catalog 2026-2027 — https://catalog.bentley.edu/undergraduate/programs/undergraduate-majors/marketing-major/. Captured page pages/0111.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.