A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- B.S.
- Credential class
- ceterms:BachelorDegree
- Total credits (published)
- 60
- Catalog edition
- 2025-2026 Edition Undergraduate Course Catalog
- Checklist type
- degree-program
- Description
- This concentration offers a solid grounding in applying the knowledge essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Many students with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.
Identifiers
- IPEDS UNITID
- 167288
- CourseShelf checklist
- CK_167288_971f499c
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Requirements
13 items
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
Marketing Requirements
Choose 2 of the following · Select two of the following: · 18 items
- 3
- 3
- 3
- Select two of the following:Not resolved to a course6
- Select one departmental elective 1Not resolved to a course3
Required Support Course
1 item
- 3
Source. Massachusetts College of Liberal Arts, catalog 2025-2026 Edition Undergraduate Course Catalog — https://catalog.mcla.edu/undergraduate/academic-programs-study/business-administration-economics/business-administration-marketing-concentration-bs/. Captured page pages/0060.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.