KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Program checklist · BS

Marketing and Digital Strategy - BS

St Catherine University · Saint Paul, MN

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
BS
Credential class
ceterms:BachelorDegree
CIP
52.1404
Total credits (published)
42
Catalog edition
2026-2027 Edition Undergraduate Catalog
Checklist type
degree-program
Description
Marketing is all about identifying consumer needs/wants and then translating this knowledge into insights that drive business decisions. Students majoring in marketing master the core concepts of marketing, emphasizing the elements of the marketing mix, target markets and consumer behavior, which are necessary to create effective marketing plans. Topics include product and service development, pricing strategies, supplier and distribution channels, promotional strategies, social media marketing and communication, and marketing research. Students will also explore how marketers assess the ethical implications of marketing decisions on consumers, organizations, and society as a whole. A degree in marketing provides graduates with the skills and knowledge for successful marketing careers in for-profit and non-profit organizations, both large and small. Students working toward a major in marketing are encouraged to develop hands-on experience in the business world by participating in one or more marketing internships. Opportunities for graduates include positions in sales and marketing, market research, advertising, public relations, digital and social media marketing, marketing analytics, as well as many other career paths.
Identifiers
IPEDS UNITID
175005
CourseShelf checklist
CK_175005_bf6e04e2
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Curriculum (CFW)

0 items

    Major Courses

    major core · 17 items
    1. ACCT 3202
      Business Finance —
      As published: “Business Finance”
      2
    2. BUSI 2012
      Business Analytics —
      As published: “Business Analytics”
      2
    3. BUSI 3502
      Global Business —
      As published: “Global Business”
      2
    4. BUSI 3642
      The Legal Environment of Business —
      As published: “The Legal Environment of Business”
      2
    5. BUSI 3652
      Business Law - Contracts —
      As published: “Business Law - Contracts”
      2
    6. BUSI 4800
      Business Portfolio —
      As published: “Business Portfolio”
      0
    7. LEAD 2202
      Leadership and Influence —
      As published: “Leadership and Influence”
      2
    8. MGMT 2402
      Principles of Management —
      As published: “Principles of Management”
      2
    9. MKTG 2025
      Digital Marketing Fundamentals —
      As published: “Digital Marketing Fundamentals”
      2
    10. MKTG 2035
      Social Media Marketing —
      As published: “Social Media Marketing”
      2
    11. MKTG 2302
      Introduction to Marketing —
      As published: “Introduction to Marketing”
      2
    12. MKTG 3250W
      Integrated Marketing Communication —
      As published: “Integrated Marketing Communication”
      4
    13. SALE 2332
      Introduction to Selling —
      As published: “Introduction to Selling”
      2
    14. MKTG 3320
      Digital Marketing Channels —
      As published: “Digital Marketing Channels”
      2
    15. MKTG 3342
      Consumer Behavior and Experience —
      As published: “Consumer Behavior and Experience”
      2
    16. MKTG 3350
      Market Research and Analytics —
      As published: “Market Research and Analytics”
      4
    17. MKTG 4300
      Strategic Marketing —
      As published: “Strategic Marketing”
      4

    Supporting Courses

    5 items
    1. ACCT 2110
      Financial Accounting —
      As published: “Financial Accounting”
      4
    2. ACCT 2130
      Managerial Accounting —
      As published: “Managerial Accounting”
      4
    3. ECON 2610
      Principles of Microeconomics —
      As published: “Principles of Microeconomics”
      4
    4. ECON 2620
      Principles of Macroeconomics —
      As published: “Principles of Macroeconomics”
      4
    5. ECON 1090
      Statistical Analysis for Decision Making —
      As published: “Statistical Analysis for Decision Making”
      or: STAT 1090 Statistical Analysis
      or: PSYC 1090 Statistical Methods in Psychology
      4

    Curriculum

    0 items

      Major Courses

      Choose 1 of the following · Choose one of the following courses 2-4 · major core · 15 items
      1. ACCT 3202
        Business Finance —
        As published: “Business Finance”
        2
      2. BUSI 2012
        Business Analytics —
        As published: “Business Analytics”
        2
      3. BUSI 3642
        The Legal Environment of Business —
        As published: “The Legal Environment of Business”
        2
      4. BUSI 4800
        Business Portfolio —
        As published: “Business Portfolio”
        0
      5. LEAD 2202
        Leadership and Influence —
        As published: “Leadership and Influence”
        2
      6. MGMT 2402
        Principles of Management —
        As published: “Principles of Management”
        2
      7. MKTG 2302
        Introduction to Marketing —
        As published: “Introduction to Marketing”
        2
      8. MKTG 3250W
        Integrated Marketing Communication —
        As published: “Integrated Marketing Communication”
        4
      9. MKTG 3355
        Market Research and Analytics —
        As published: “Market Research and Analytics”
        2
      10. MKTG 4300
        Strategic Marketing —
        As published: “Strategic Marketing”
        4
      11. Choose one of the following courses
        Not resolved to a course
        2-4
      12. MKTG 2025
        Digital Marketing Fundamentals —
        As published: “Digital Marketing Fundamentals”
        2
      13. MKTG 2035
        Social Media Marketing —
        As published: “Social Media Marketing”
        2
      14. MKTG 3300
        Digital Interactive Marketing Strategy —
        As published: “Digital Interactive Marketing Strategy”
        4
      15. MKTG 3342
        Consumer Behavior and Experience —
        As published: “Consumer Behavior and Experience”
        2

      Supporting Courses

      4 items
      1. ACCT 2110
        Financial Accounting —
        As published: “Financial Accounting”
        4
      2. ACCT 2130
        Managerial Accounting —
        As published: “Managerial Accounting”
        4
      3. ECON 2610
        Principles of Microeconomics —
        As published: “Principles of Microeconomics”
        4
      4. ECON 1090
        Statistical Analysis for Decision Making —
        As published: “Statistical Analysis for Decision Making”
        or: STAT 1090 Statistical Analysis
        or: PSYC 1090 Statistical Methods in Psychology
        4

      Business Portfolio

      0 items

        Fall Term

        2 items
        1. LEAD 2202
          Leadership and Influence —
          As published: “Leadership and Influence”
          2
        2. MGMT 2402
          Principles of Management —
          As published: “Principles of Management”
          2

        Spring Term

        7 items
        1. BUSI 2012
          Business Analytics —
          As published: “Business Analytics”
          2
        2. BUSI 3502
          Global Business —
          As published: “Global Business”
          2
        3. MKTG 2302
          Introduction to Marketing —
          As published: “Introduction to Marketing”
          2
        4. Select one from:
          Not resolved to a course
          4
        5. ECON 1090
          Statistical Analysis for Decision Making —
          As published: “Statistical Analysis for Decision Making”
          4
        6. PSYC 1090
          Statistical Methods in Psychology —
          As published: “Statistical Methods in Psychology”
          4
        7. STAT 1090
          Statistical Analysis —
          As published: “Statistical Analysis”
          4

        Fall Term

        1 item
        1. MKTG 3250W
          Integrated Marketing Communication —
          As published: “Integrated Marketing Communication”
          4

        Spring Term

        1 item
        1. ACCT 2110
          Financial Accounting —
          As published: “Financial Accounting”
          4

        Fall Term

        3 items
        1. ACCT 2130
          Managerial Accounting —
          As published: “Managerial Accounting”
          4
        2. ECON 2610
          Principles of Microeconomics —
          As published: “Principles of Microeconomics”
          4
        3. MKTG 3350
          Market Research and Analytics —
          As published: “Market Research and Analytics”
          4

        Spring Term

        2 items
        1. ACCT 3202
          Business Finance —
          As published: “Business Finance”
          2
        2. ECON 2620
          Principles of Macroeconomics —
          As published: “Principles of Macroeconomics”
          4

        Fall Term

        1 item
        1. MKTG 4300
          Strategic Marketing —
          As published: “Strategic Marketing”
          4

        Spring Term

        3 items
        1. BUSI 3642
          The Legal Environment of Business —
          As published: “The Legal Environment of Business”
          2
        2. BUSI 3652
          Business Law - Contracts —
          As published: “Business Law - Contracts”
          2
        3. BUSI 4800
          Business Portfolio —
          As published: “Business Portfolio”
          0

        SYNC ONLINE Option:

        0 items

          Fall Term

          2 items
          1. LEAD 2202
            Leadership and Influence —
            As published: “Leadership and Influence”
            2
          2. MGMT 2402
            Principles of Management —
            As published: “Principles of Management”
            2

          Spring Term

          6 items
          1. BUSI 2012
            Business Analytics —
            As published: “Business Analytics”
            2
          2. MKTG 2302
            Introduction to Marketing —
            As published: “Introduction to Marketing”
            2
          3. Select one from:
            Not resolved to a course
            4
          4. ECON 1090
            Statistical Analysis for Decision Making —
            As published: “Statistical Analysis for Decision Making”
            4
          5. PSYC 1090
            Statistical Methods in Psychology —
            As published: “Statistical Methods in Psychology”
            4
          6. STAT 1090
            Statistical Analysis —
            As published: “Statistical Analysis”
            4

          Fall Term

          1 item
          1. MKTG 3250W
            Integrated Marketing Communication —
            As published: “Integrated Marketing Communication”
            4

          Spring Term

          2 items
          1. ACCT 2110
            Financial Accounting —
            As published: “Financial Accounting”
            4
          2. ECON 2610
            Principles of Microeconomics —
            As published: “Principles of Microeconomics”
            4

          Summer Term

          1 item
          1. Elective course
            Not resolved to a course
            4

          Fall Term

          2 items
          1. ACCT 2130
            Managerial Accounting —
            As published: “Managerial Accounting”
            4
          2. MKTG 4300
            Strategic Marketing —
            As published: “Strategic Marketing”
            4

          Spring Term

          4 items
          1. ACCT 3202
            Business Finance —
            As published: “Business Finance”
            2
          2. BUSI 3642
            The Legal Environment of Business —
            As published: “The Legal Environment of Business”
            2
          3. BUSI 4800
            Business Portfolio —
            As published: “Business Portfolio”
            0
          4. MKTG 3355
            Market Research and Analytics —
            As published: “Market Research and Analytics”
            2

          ASYNC ONLINE Option:

          0 items

            Fall Term

            3 items
            1. BUSI 2012
              Business Analytics —
              As published: “Business Analytics”
              2
            2. LEAD 2202
              Leadership and Influence —
              As published: “Leadership and Influence”
              2
            3. MGMT 2402
              Principles of Management —
              As published: “Principles of Management”
              2

            Spring Term

            5 items
            1. MKTG 2302
              Introduction to Marketing —
              As published: “Introduction to Marketing”
              2
            2. Select one from:
              Not resolved to a course
              4
            3. ECON 1090
              Statistical Analysis for Decision Making —
              As published: “Statistical Analysis for Decision Making”
              4
            4. PSYC 1090
              Statistical Methods in Psychology —
              As published: “Statistical Methods in Psychology”
              4
            5. STAT 1090
              Statistical Analysis —
              As published: “Statistical Analysis”
              4

            Fall Term

            2 items
            1. ACCT 2110
              Financial Accounting —
              As published: “Financial Accounting”
              4
            2. MKTG 3250W
              Integrated Marketing Communication —
              As published: “Integrated Marketing Communication”
              4

            Spring Term

            2 items
            1. ACCT 2130
              Managerial Accounting —
              As published: “Managerial Accounting”
              4
            2. ECON 2610
              Principles of Microeconomics —
              As published: “Principles of Microeconomics”
              4

            Summer Term

            1 item
            1. Elective course
              Not resolved to a course
              4

            Fall Term

            2 items
            1. ACCT 3202
              Business Finance —
              As published: “Business Finance”
              2
            2. BUSI 3642
              The Legal Environment of Business —
              As published: “The Legal Environment of Business”
              2

            Spring Term

            3 items
            1. BUSI 4800
              Business Portfolio —
              As published: “Business Portfolio”
              0
            2. MKTG 4300
              Strategic Marketing —
              As published: “Strategic Marketing”
              4
            3. MKTG 3355
              Market Research and Analytics —
              As published: “Market Research and Analytics”
              2

            SYNC ONLINE Option:

            0 items

              Spring Term

              3 items
              1. BUSI 2012
                Business Analytics —
                As published: “Business Analytics”
                2
              2. LEAD 2202
                Leadership and Influence —
                As published: “Leadership and Influence”
                2
              3. MGMT 2402
                Principles of Management —
                As published: “Principles of Management”
                2

              Fall Term

              5 items
              1. MKTG 2302
                Introduction to Marketing —
                As published: “Introduction to Marketing”
                2
              2. Select from one:
                Not resolved to a course
                4
              3. ECON 1090
                Statistical Analysis for Decision Making —
                As published: “Statistical Analysis for Decision Making”
                4
              4. PSYC 1090
                Statistical Methods in Psychology —
                As published: “Statistical Methods in Psychology”
                4
              5. STAT 1090
                Statistical Analysis —
                As published: “Statistical Analysis”
                4

              Spring Term

              3 items
              1. ACCT 2110
                Financial Accounting —
                As published: “Financial Accounting”
                4
              2. MKTG 3250W
                Integrated Marketing Communication —
                As published: “Integrated Marketing Communication”
                4
              3. MKTG 3355
                Market Research and Analytics —
                As published: “Market Research and Analytics”
                2

              Summer Term

              1 item
              1. Elective course
                Not resolved to a course
                4

              Fall Term

              2 items
              1. ACCT 2130
                Managerial Accounting —
                As published: “Managerial Accounting”
                4
              2. MKTG 4300
                Strategic Marketing —
                As published: “Strategic Marketing”
                4

              Spring Term

              2 items
              1. ACCT 3202
                Business Finance —
                As published: “Business Finance”
                2
              2. ECON 2610
                Principles of Microeconomics —
                As published: “Principles of Microeconomics”
                4

              Fall Term

              2 items
              1. BUSI 3642
                The Legal Environment of Business —
                As published: “The Legal Environment of Business”
                2
              2. BUSI 4800
                Business Portfolio —
                As published: “Business Portfolio”
                0

              ASYNC ONLINE Option:

              0 items

                Spring Term

                2 items
                1. LEAD 2202
                  Leadership and Influence —
                  As published: “Leadership and Influence”
                  2
                2. MGMT 2402
                  Principles of Management —
                  As published: “Principles of Management”
                  2

                Fall Term

                3 items
                1. ACCT 2110
                  Financial Accounting —
                  As published: “Financial Accounting”
                  4
                2. BUSI 2012
                  Business Analytics —
                  As published: “Business Analytics”
                  2
                3. MKTG 2302
                  Introduction to Marketing —
                  As published: “Introduction to Marketing”
                  2

                Spring Term

                5 items
                1. ACCT 2130
                  Managerial Accounting —
                  As published: “Managerial Accounting”
                  4
                2. Select one from:
                  Not resolved to a course
                  4
                3. ECON 1090
                  Statistical Analysis for Decision Making —
                  As published: “Statistical Analysis for Decision Making”
                  4
                4. PSYC 1090
                  Statistical Methods in Psychology —
                  As published: “Statistical Methods in Psychology”
                  4
                5. STAT 1090
                  Statistical Analysis —
                  As published: “Statistical Analysis”
                  4

                Summer Term

                1 item
                1. Elective course
                  Not resolved to a course
                  4

                Fall Term

                2 items
                1. ACCT 3202
                  Business Finance —
                  As published: “Business Finance”
                  2
                2. MKTG 3250W
                  Integrated Marketing Communication —
                  As published: “Integrated Marketing Communication”
                  4

                Spring Term

                1 item
                1. ECON 2610
                  Principles of Microeconomics —
                  As published: “Principles of Microeconomics”
                  4

                Fall Term

                1 item
                1. BUSI 3642
                  The Legal Environment of Business —
                  As published: “The Legal Environment of Business”
                  2

                Spring Term

                3 items
                1. MKTG 3355
                  Market Research and Analytics —
                  As published: “Market Research and Analytics”
                  2
                2. MKTG 4300
                  Strategic Marketing —
                  As published: “Strategic Marketing”
                  4
                3. BUSI 4800
                  Business Portfolio —
                  As published: “Business Portfolio”
                  0

                SYNC ONLINE Option:

                0 items

                  Summer Term

                  2 items
                  1. LEAD 2202
                    Leadership and Influence —
                    As published: “Leadership and Influence”
                    2
                  2. MGMT 2402
                    Principles of Management —
                    As published: “Principles of Management”
                    2

                  Fall Term

                  5 items
                  1. MKTG 2302
                    Introduction to Marketing —
                    As published: “Introduction to Marketing”
                    2
                  2. Select one from:
                    Not resolved to a course
                    4
                  3. ECON 1090
                    Statistical Analysis for Decision Making —
                    As published: “Statistical Analysis for Decision Making”
                    4
                  4. PSYC 1090
                    Statistical Methods in Psychology —
                    As published: “Statistical Methods in Psychology”
                    4
                  5. STAT 1090
                    Statistical Analysis —
                    As published: “Statistical Analysis”
                    4

                  Spring Term

                  3 items
                  1. ACCT 2110
                    Financial Accounting —
                    As published: “Financial Accounting”
                    4
                  2. BUSI 2012
                    Business Analytics —
                    As published: “Business Analytics”
                    2
                  3. MKTG 3250W
                    Integrated Marketing Communication —
                    As published: “Integrated Marketing Communication”
                    4

                  Summer Term

                  1 item
                  1. Elective course
                    Not resolved to a course
                    4

                  Fall Term

                  2 items
                  1. ACCT 2130
                    Managerial Accounting —
                    As published: “Managerial Accounting”
                    4
                  2. MKTG 4300
                    Strategic Marketing —
                    As published: “Strategic Marketing”
                    4

                  Spring Term

                  2 items
                  1. ACCT 3202
                    Business Finance —
                    As published: “Business Finance”
                    2
                  2. ECON 2610
                    Principles of Microeconomics —
                    As published: “Principles of Microeconomics”
                    4

                  Fall Term

                  1 item
                  1. BUSI 3642
                    The Legal Environment of Business —
                    As published: “The Legal Environment of Business”
                    2

                  Spring Term

                  2 items
                  1. BUSI 4800
                    Business Portfolio —
                    As published: “Business Portfolio”
                    0
                  2. MKTG 3355
                    Market Research and Analytics —
                    As published: “Market Research and Analytics”
                    2

                  ASYNC ONLINE Option:

                  0 items

                    Summer Term

                    2 items
                    1. LEAD 2202
                      Leadership and Influence —
                      As published: “Leadership and Influence”
                      2
                    2. MGMT 2402
                      Principles of Management —
                      As published: “Principles of Management”
                      2

                    Fall Term

                    3 items
                    1. ACCT 2110
                      Financial Accounting —
                      As published: “Financial Accounting”
                      4
                    2. BUSI 2012
                      Business Analytics —
                      As published: “Business Analytics”
                      2
                    3. MKTG 2302
                      Introduction to Marketing —
                      As published: “Introduction to Marketing”
                      2

                    Spring Term

                    5 items
                    1. ACCT 2130
                      Managerial Accounting —
                      As published: “Managerial Accounting”
                      4
                    2. Select one from:
                      Not resolved to a course
                      4
                    3. ECON 1090
                      Statistical Analysis for Decision Making —
                      As published: “Statistical Analysis for Decision Making”
                      4
                    4. PSYC 1090
                      Statistical Methods in Psychology —
                      As published: “Statistical Methods in Psychology”
                      4
                    5. STAT 1090
                      Statistical Analysis —
                      As published: “Statistical Analysis”
                      4

                    Summer Term

                    1 item
                    1. Elective course
                      Not resolved to a course
                      4

                    Fall Term

                    2 items
                    1. ACCT 3202
                      Business Finance —
                      As published: “Business Finance”
                      2
                    2. MKTG 3250W
                      Integrated Marketing Communication —
                      As published: “Integrated Marketing Communication”
                      4

                    Spring Term

                    1 item
                    1. ECON 2610
                      Principles of Microeconomics —
                      As published: “Principles of Microeconomics”
                      4

                    Fall Term

                    1 item
                    1. BUSI 3642
                      The Legal Environment of Business —
                      As published: “The Legal Environment of Business”
                      2

                    Spring Term

                    3 items
                    1. BUSI 4800
                      Business Portfolio —
                      As published: “Business Portfolio”
                      0
                    2. MKTG 4300
                      Strategic Marketing —
                      As published: “Strategic Marketing”
                      4
                    3. MKTG 3355
                      Market Research and Analytics —
                      As published: “Market Research and Analytics”
                      2
                    Source. St Catherine University, catalog 2026-2027 Edition Undergraduate Catalog — https://catalog.stkate.edu/undergraduate/labl/business-administration/marketing-and-digital-strategy/. Captured page pages/0151.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.