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Program checklist · College of Management and Human Potential - Master's Programs: MS in Marketing

College of Management and Human Potential - Master's Programs: MS in Marketing

Walden University · Minneapolis, MN

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
College of Management and Human Potential - Master's Programs: MS in Marketing
Credential class
ceterms:MasterDegree
CIP
09.0909
Catalog edition
0197
Checklist type
degree-program
Description
Featuring coursework grounded in established theory and current best practices, the MS in Marketing program examines a variety of traditional and digital tools and platforms and how they integrate into the marketing mix. Students explore customer understanding—the foundation for marketing planning and execution—and the importance of relationship marketing in customer retention. Other topics include the role of persuasion and storytelling in developing content, the creative process, leveraging the power of social media, and brand and product management. Students also examine marketing analytics as a way to inform strategic decision making. The program offers myriad hands-on project opportunities and culminates in the development of a strategic marketing plan.
Identifiers
IPEDS UNITID
125231
CourseShelf checklist
CK_125231_fd298f46
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Degree Requirements

20 items
  1. MRKT 6100
    Integrated Marketing in the Digital Age
    As published: “MRKT 6100 - Integrated Marketing in the Digital Age (3 semester credits)”
    3
  2. MRKT 6110
    Digital Marketing
    As published: “MRKT 6110 - Digital Marketing* (3 semester credits)”
    3
  3. MRKT 6120
    Relationship Marketing
    As published: “MRKT 6120 - Relationship Marketing* (3 semester credits)”
    3
  4. MRKT 6130
    Communicating Using Social and Digital Media
    As published: “MRKT 6130 - Communicating Using Social and Digital Media* (3 semester credits)”
    3
  5. MRKT 6135
    Harnessing the Power of Data and Information
    As published: “MRKT 6135 - Harnessing the Power of Data and Information* (3 semester credits)”
    3
  6. MRKT 6140
    Market Research and Customer Insights
    As published: “MRKT 6140 - Market Research and Customer Insights* (3 semester credits)”
    3
  7. MRKT 6150
    Marketing Communications, Storytelling, and Persuasion
    As published: “MRKT 6150 - Marketing Communications, Storytelling, and Persuasion* (3 semester credits)”
    3
  8. MRKT 6160
    Design Thinking: Strategy and the Creative Process
    As published: “MRKT 6160 - Design Thinking: Strategy and the Creative Process* (3 semester credits)”
    3
  9. MRKT 6170
    Brand and Product Management
    As published: “MRKT 6170 - Brand and Product Management* (3 semester credits)”
    3
  10. MRKT 6900
    From Marketing Strategy to Execution
    As published: “MRKT 6900 - From Marketing Strategy to Execution* (3 semester credits)”
    3
  11. MRKT 6100
    Integrated Marketing in the Digital Age
    As published: “MRKT 6100 - Integrated Marketing in the Digital Age”
    3
  12. MRKT 6110
    Digital Marketing
    As published: “MRKT 6110 - Digital Marketing”
    3
  13. MRKT 6120
    Relationship Marketing
    As published: “MRKT 6120 - Relationship Marketing”
    3
  14. MRKT 6130
    Communicating Using Social and Digital Media
    As published: “MRKT 6130 - Communicating Using Social and Digital Media”
    3
  15. MRKT 6140
    Market Research and Customer Insights
    As published: “MRKT 6140 - Market Research and Customer Insights”
    3
  16. MRKT 6150
    Marketing Communications, Storytelling, and Persuasion
    As published: “MRKT 6150 - Marketing Communications, Storytelling, and Persuasion”
    3
  17. MRKT 6160
    Design Thinking: Strategy and the Creative Process
    As published: “MRKT 6160 - Design Thinking: Strategy and the Creative Process”
    3
  18. MRKT 6170
    Brand and Product Management
    As published: “MRKT 6170 - Brand and Product Management”
    3
  19. MRKT 6135
    Harnessing the Power of Data and Information
    As published: “MRKT 6135 - Harnessing the Power of Data and Information”
    3
  20. MRKT 6900
    From Marketing Strategy to Execution
    As published: “MRKT 6900 - From Marketing Strategy to Execution”
    3
Source. Walden University, catalog 0197 — https://academics.waldenu.edu/catalog/management-human-potential/masters-programs/master-science/marketing. Captured page pages/0197.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.