A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- AAS
- Credential class
- ceterms:AssociateDegree
- CIP
- 52.1499
- Catalog edition
- Official Catalog Spring 2026
- Checklist type
- degree-program
- Description
- Digital marketing applies digital technologies to marketing techniques. In addition to learning fundamental business and marketing concepts, students will engage with current technologies to promote brands, increase sales, and interact with customers. This program prepares students to assess advertising effectiveness and formulate digital strategies to create targeted digital marketing campaigns. Students learn to use a combination of various digital marketing methods, including email, mobile, and internet marketing strategies. Additionally, students practice employing social media to attract consumers and encourage brand growth through the creation of brand ambassadors. Furthermore, students learn to analyze web data to optimize website utilization. Credits from the Digital Marketing AAS program articulate into the Digital Marketing Bachelor of Business Administration degree.
Identifiers
- IPEDS UNITID
- 188517
- CourseShelf checklist
- CK_188517_63cc0acd
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Major Requirements
13 items
- ENGL 102Research and Writing for the WorkplaceNot resolved to a course
- MARK 100Introduction to Digital MarketingNot resolved to a course
- MARK 110Content and Social Media MarketingNot resolved to a course
- MARK 120Web Analytics and ReportingNot resolved to a course
- MARK 210Search Engine Marketing and OptimizationNot resolved to a course
- MARK 220Mobile and Email MarketingNot resolved to a course
- MARK 230Pay Per Click and Display AdvertisingNot resolved to a course
- MARK 240Conversion Rate OptimizationNot resolved to a course
- NTRN 270Career Development III: Internship *Not resolved to a course
Liberal Arts Requirements
7 items
- PSYC 101Principles of PsychologyNot resolved to a course
- SOSC 115Career Development I: Theory and PracticeNot resolved to a course
- SOSC 118Ethics in Social and Digital CommunitiesNot resolved to a course
Source. Bryant & Stratton College-Albany, catalog Official Catalog Spring 2026 — https://catalog.bryantstratton.edu/preview_program.php?catoid=25&poid=1531. Captured page pages/0051.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.