KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Program checklist · BBA

Digital Marketing, BBA

Bryant & Stratton College-Greece · Rochester, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
BBA
Credential class
ceterms:BachelorDegree
CIP
52.1499
Catalog edition
Official Catalog Spring 2026
Checklist type
degree-program
Description
Digital marketing applies digital technologies to marketing techniques. In addition to learning advanced business management and marketing concepts, students will develop an understanding of the ethical and cultural awareness needed in global business and marketing. Students will also practice employing current technologies and social media to attract and engage with consumers, encourage brand growth, and increase sales. This program prepares students to analyze markets and audiences, assess advertising effectiveness, and formulate digital strategies to create targeted digital marketing campaigns. Students learn to apply effective communication techniques; traditional marketing and promotional strategies; and a combination of various digital marketing methods, including email, mobile, and internet marketing strategies. Furthermore, students learn to analyze web data to optimize website utilization.
Identifiers
IPEDS UNITID
189592
CourseShelf checklist
CK_189592_5b41d722
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Major Requirements

28 items
  1. ACCT 110
  2. ACCT 120
  3. BUSS 100
  4. BUSS 110
  5. BUSS 215
  6. BUSS 316
  7. BUSS 318
  8. BUSS 335
  9. BUSS 340
  10. BUSS 410
  11. BUSS 420
  12. BUSS 430
  13. BUSS 440
  14. ENGL 102
    Research and Writing for the Workplace
    Not resolved to a course
  15. INFT 124
  16. MARK 100
    Introduction to Digital Marketing
    Not resolved to a course
  17. MARK 110
    Content and Social Media Marketing
    Not resolved to a course
  18. MARK 120
    Web Analytics and Reporting
    Not resolved to a course
  19. MARK 210
    Search Engine Marketing and Optimization
    Not resolved to a course
  20. MARK 220
    Mobile and Email Marketing
    Not resolved to a course
  21. MARK 230
    Pay Per Click and Display Advertising
    Not resolved to a course
  22. MARK 240
    Conversion Rate Optimization
    Not resolved to a course
  23. MARK 300
    Strategic Digital Marketing Management
    Not resolved to a course
  24. MATH 101
  25. PROF 450
    Career Development IV
    Not resolved to a course
  26. PSYC 310
    Organizational Psychology
    Not resolved to a course
  27. VOIM 115
    Spreadsheets and Data Management
    Not resolved to a course
  28. Major Elective Semester Credit Hour(s) 6
    Not resolved to a course

Liberal Arts Requirements

11 items
  1. COMM 104
  2. ENGL 202
  3. ENGL 302
  4. MATH 201
  5. MATH 309
    Statistics
    Not resolved to a course
  6. PHIL 310
    Logic and Reasoning
    Not resolved to a course
  7. PSYC 101
    Principles of Psychology
    Not resolved to a course
  8. SOSC 115
    Career Development I: Theory and Practice
    Not resolved to a course
  9. SOSC 118
    Ethics in Social and Digital Communities
    Not resolved to a course
  10. SOSC 225
  11. SOSC 301
    Interpersonal Relations and Group Dynamics
    Not resolved to a course
Source. Bryant & Stratton College-Greece, catalog Official Catalog Spring 2026 — https://catalog.bryantstratton.edu/preview_program.php?catoid=25&poid=1532. Captured page pages/0050.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.