Program checklist · Diploma

Digital Marketing Specialist Diploma

Bryant & Stratton College-Greece · Rochester, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program

Award: Diploma
Credential class: ceterms:Certificate
CIP: 52.1499
Catalog edition: Official Catalog Spring 2026
Checklist type: degree-program
Description: Digital marketing applies digital technologies to marketing techniques. In addition to learning fundamentals business and marketing concepts, students will engage with current technologies to promote brands, increase sales, and interact with customers. This program prepares students to employ social media to attract consumers and encourage brand growth through the creation of brand ambassadors. Additionally, students learn to analyze web data to optimize website utilization. Credits for the Digital Marketing Specialist diploma program articulate into the Digital Marketing Associate degree.

Identifiers

IPEDS UNITID: 189592
CourseShelf checklist: CK_189592_b8bba206
CollegeTransfer.Net: Institution Transfer Profile
Source: CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Major Requirements

8 items

BUSS 100
Business Principles
BUSS 110
Marketing Principles
ENGL 102
Research and Writing for the Workplace
Not resolved to a course
INFT 124
Computing Skills
MARK 100
Introduction to Digital Marketing
Not resolved to a course
MARK 110
Content and Social Media Marketing
Not resolved to a course
MARK 120
Web Analytics and Reporting
Not resolved to a course
MATH 101
Workplace Mathematics

Liberal Arts Requirements

4 items

COMM 104
Learning Communities
PSYC 101
Principles of Psychology
Not resolved to a course
SOSC 115
Career Development I: Theory and Practice
Not resolved to a course
SOSC 118
Ethics in Social and Digital Communities
Not resolved to a course

Source. Bryant & Stratton College-Greece, catalog Official Catalog Spring 2026 — https://catalog.bryantstratton.edu/preview_program.php?catoid=25&poid=1530. Captured page pages/0052.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.