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Program checklist · Concentration in Integrated Marketing Communications

Concentration in Integrated Marketing Communications

Fordham University · Bronx, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Concentration in Integrated Marketing Communications
Total credits (published)
9
Catalog edition
0140
Checklist type
degree-program
Description
Students in this secondary concentration gain in-depth knowledge of traditional and cutting-edge advertising and marketing communications that prepare them to take leading roles in those industries. They learn advanced approaches to developing advertising strategies and brand messaging, and then activating those messages in key media outlets and platforms.
Identifiers
IPEDS UNITID
191241
CourseShelf checklist
CK_191241_49f7453e
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Requirements

3 items
  1. As published: “Fundamentals of Integrated Marketing Communication”
    3
  2. MKBU 4115
    Ad Channel Planning and Activation
    Not resolved to a course
    3
  3. MKBU 4113
    Digital Marketing
    Not resolved to a course
    or: MKBU 4105 Services Marketing
    3
Source. Fordham University, catalog 0140 — https://bulletin.fordham.edu/undergraduate/marketing/concentration-integrated-marketing-communications/. Captured page pages/0140.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.