A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- Concentration in Strategic Branding
- Total credits (published)
- 9
- Catalog edition
- 0150
- Checklist type
- degree-program
- Description
- Students in this secondary concentration build foundational knowledge of brands and their importance to the modern business world. Students learn key concepts and theories and develop the skills necessary to strategically manage brands toward organizational goals. Special attention is directed to measuring and evaluating brands as a means to enhance the customer experience and optimize the value brands deliver to all of a firm's stakeholders.
Identifiers
- IPEDS UNITID
- 191241
- CourseShelf checklist
- CK_191241_9c14509e
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Required Courses
2 items
- MKBU 3439BrandingNot resolved to a course3
- MKBU 4109Revealing Consumer InsightsNot resolved to a course3
Elective
electives · 4 items
- One of the following courses:Not resolved to a course3
- MKBU 3440Global MarketingNot resolved to a course
- MKBU 3449Customer Experience ManagementNot resolved to a course
Source. Fordham University, catalog 0150 — https://bulletin.fordham.edu/undergraduate/marketing/concentration-strategic-branding/. Captured page pages/0150.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.