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Program checklist · Marketing Concentration

Marketing Concentration

Fordham University · Bronx, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing Concentration
CIP
52.1404
Total credits (published)
9
Credits (computed from items)
78
Catalog edition
2026
Checklist type
degree-program
Identifiers
IPEDS UNITID
191241
CourseShelf checklist
CK_191241_523ff11e
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Primary Concentration

concentration · 3 items
  1. MKGB 7730
    Research Methods
    Not resolved to a course
    3
  2. MKGB 8701
    Marketing Analytics
    Not resolved to a course
    1.5
  3. Four advanced marketing courses 1
    Not resolved to a course
    10.5

Secondary Concentration

concentration · 2 items
  1. MKGB 8701
    Marketing Analytics
    Not resolved to a course
    1.5
  2. Three advanced marketing courses 1
    Not resolved to a course
    7.5

Strategic Brand and Product Management

5 items
  1. MKGB 7723
    Strategic Branding
    Not resolved to a course
    3
  2. MKGB 7792
    New Product Development
    Not resolved to a course
    3
  3. MKGB 77AW
    Customer Experience Management
    Not resolved to a course
    3
  4. MKGB 7720
    Consumer Behavior
    Not resolved to a course
    3
  5. MKGB 7785
    Marketing Strategy
    Not resolved to a course
    3

Marketing Analytics and Consumer Insights

6 items
  1. MKGB 779I
    Not resolved to a course
    3
  2. MKGB 77AA
    Not resolved to a course
    3
  3. MKGB 8709
    Digital Marketing Analytics
    Not resolved to a course
    1.5
  4. MKGB 8703
    Revealing Consumer Insights
    Not resolved to a course
    1.5
  5. MKGB 7720
    Consumer Behavior
    Not resolved to a course
    3
  6. MKGB 879Y
    Marketing Analytics Insights
    Not resolved to a course
    1.5

Digital Marketing

5 items
  1. MKGB 77AM
    Digital Marketing
    Not resolved to a course
    3
  2. MKGB 8709
    Digital Marketing Analytics
    Not resolved to a course
    1.5
  3. MKGB 7760
    Marketing Technology and Innovation
    Not resolved to a course
    3
  4. MKGB 77AW
    Customer Experience Management
    Not resolved to a course
    3
  5. MKGB 779I
    Not resolved to a course
    3

Marketing Communications

4 items
  1. MKGB 7755
    Integrated Marketing Communications
    Not resolved to a course
    3
  2. MKGB 7765
    Sales Management
    Not resolved to a course
    3
  3. MKGB 7720
    Consumer Behavior
    Not resolved to a course
    3
  4. MKGB 77AM
    Digital Marketing
    Not resolved to a course
    3
Source. Fordham University, catalog 2026 — https://bulletin.fordham.edu/gabelli-graduate/mba/concentrations/marketing/. Captured page pages/0285.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.