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Program checklist · Marketing, BBA Major in

Marketing, BBA Major in

Hofstra University · Hempstead, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing, BBA Major in
Credential class
ceterms:BachelorDegree
Total credits (published)
120
Catalog edition
2026-2027 Undergraduate Bulletin
Checklist type
degree-program
Description
Return to: Majors and Minors All majors must have prior approval of adviser.
Identifiers
IPEDS UNITID
191649
CourseShelf checklist
CK_191649_b8015d71
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Program Requirements

0 items

    General Marketing Track

    5 items
    1. MKT 124
      Consumer Behavior Semester Hours: 3
      Not resolved to a course
    2. The requirements are:
      Not resolved to a course
    3. MKT 144
      Marketing Research and Analytics Semester Hours: 3
      Not resolved to a course
    4. MKT 175
      Marketing Planning and Strategy Semester Hours: 3
      Not resolved to a course
    5. * Credit awarded for MKT 149 or PR 100, not both.
      Not resolved to a course

    Digital Marketing Track

    0 items

      A. Take the following core Marketing courses

      3 items
      1. MKT 124
        Consumer Behavior Semester Hours: 3
        Not resolved to a course
      2. MKT 144
        Marketing Research and Analytics Semester Hours: 3
        Not resolved to a course
      3. MKT 175
        Marketing Planning and Strategy Semester Hours: 3
        Not resolved to a course

      B. Take the following Digital Marketing courses

      2 items
      1. MKT 145
        Digital Marketing Semester Hours: 3
        Not resolved to a course
      2. MKT 146
        Social Media Marketing Semester Hours: 3
        Not resolved to a course

      C. Take any of the two following IT/BAN courses

      8 items
      1. IT 030
        Web Development and Analytics for Business Semester Hours: 3
        Not resolved to a course
      2. IT 031
        Data-driven Web Application Development Semester Hours: 3
        Not resolved to a course
      3. IT 035
        Multimedia Concepts, Software and Applications Semester Hours: 3
        Not resolved to a course
      4. IT 076
        Introduction to E-Commerce Semester Hours: 3
        Not resolved to a course
      5. IT 117
        Database Management Systems Semester Hours: 3
        Not resolved to a course
      6. IT 170
        Introduction to Data Mining for Business Analytics Semester Hours: 3
        Not resolved to a course
      7. BAN 172
        Social Media and Web Analytics Semester Hours: 3
        Not resolved to a course
      8. BAN 166
        Introduction to R for Analytics Semester Hours: 3
        Not resolved to a course

      Complete BBA Requirements

      0 items
        Source. Hofstra University, catalog 2026-2027 Undergraduate Bulletin — https://bulletin.hofstra.edu/preview_program.php?catoid=147&poid=32286&returnto=28222. Captured page pages/0261.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.