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Program checklist · M.A.

Communication B.A. / Marketing Communication, M.A.

Marist College · Poughkeepsie, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
M.A.
Credential class
ceterms:MasterDegree
CIP
09.0401
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
192819
CourseShelf checklist
CK_192819_e12f0c2c
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Summary of Requirements for a Bachelor of Arts in Communication

0 items

    1.0 Undergraduate Course Requirements in Communication: 42 cr

    0 items

      Foundation Courses: 15 cr

      5 items
      1. COM 101L
        Public Presentation 3 Credit(s)
        Not resolved to a course
      2. COM 102L
        Introduction to Communication 3 Credit(s)
        Not resolved to a course
      3. COM 103L
        Digital Toolbox 3 Credit(s)
        Not resolved to a course
      4. COM 200L
        Communication Research Methods 3 Credit(s)
        Not resolved to a course
      5. COM 401L
        Communication Capping 3 Credit(s)
        Not resolved to a course

      Concentration Courses: 18 cr

      0 items

        Requirements

        9 items
        1. COM 220L
          Introduction to Strategic Advertising 3 Credit(s)
          Not resolved to a course
        2. COM 314L
          Media Strategy 3 Credit(s)
          Not resolved to a course
        3. COM 324L
          Research and Consumer Insight 3 Credit(s)
          Not resolved to a course
        4. COM 329L
          Creative Problem Solving 3 Credit(s)
          Not resolved to a course
        5. COM 423L
          Strategic Advertising Campaign Development 3 Credit(s)
          Not resolved to a course
        6. Select one:
          Not resolved to a course
        7. COM 354N
          Advertising Portfolio Development 1 3 Credit(s)
          Not resolved to a course
        8. COM 368N
          Mobile Consumer 3 Credit(s)
          Not resolved to a course
        9. COM 424L
          Branding 3 Credit(s)
          Not resolved to a course

        Requirements

        6 items
        1. COM 203L
          Interpersonal Communication 3 Credit(s)
          Not resolved to a course
        2. COM 301L
          Small Group Communication 3 Credit(s)
          Not resolved to a course
        3. COM 302L
          Persuasion 3 Credit(s)
          Not resolved to a course
        4. COM 325L
          Intercultural Communication 3 Credit(s)
          Not resolved to a course
        5. COM 420L
          Advanced Public Presentations 3 Credit(s)
          Not resolved to a course
        6. COM 425L
          Communication Theory 3 Credit(s)
          Not resolved to a course

        Requirements

        16 items
        1. COM 242L
          Introduction to Journalism 3 Credit(s)
          Not resolved to a course
        2. COM 243L
          Journalism Skills 3 Credit(s)
          Not resolved to a course
        3. COM 466L
          Journalism Workshop 3 Credit(s)
          Not resolved to a course
        4. Select one:
          Not resolved to a course
        5. COM 236L
          News Editing 3 Credit(s)
          Not resolved to a course
        6. COM 322L
          Newswriting 3 Credit(s)
          Not resolved to a course
        7. COM 327L
          Magazine writing 3 Credit(s)
          Not resolved to a course
        8. COM 331L
          Broadcast News Writing 3 Credit(s)
          Not resolved to a course
        9. Select one:
          Not resolved to a course
        10. COM 328N
          Layout and Design 3 Credit(s)
          Not resolved to a course
        11. COM 332N
          Producing the Newscast 3 Credit(s)
          Not resolved to a course
        12. COM 345L
          Photojournalism 3 Credit(s)
          Not resolved to a course
        13. Select one:
          Not resolved to a course
        14. COM 300L
          Mass Communication Law 3 Credit(s)
          Not resolved to a course
        15. COM 341L
          Press in America 3 Credit(s)
          Not resolved to a course
        16. COM 342L
          Readings in Journalism 3 Credit(s)
          Not resolved to a course

        Requirements

        10 items
        1. COM 211L
          Introduction to Public Relations 3 Credit(s)
          Not resolved to a course
        2. COM 212L
          Public Relations Writing Tools 3 Credit(s)
          Not resolved to a course
        3. COM 333L
          Applied Research and Analytics 3 Credit(s)
          Not resolved to a course
        4. COM 418L
          Communication Campaign Management 3 Credit(s)
          Not resolved to a course
        5. Select one of two specializations:
          Not resolved to a course
        6. Public Relations Management Specialization
          Not resolved to a course
        7. COM 347L
          Reputation and Relationship Management 3 Credit(s)
          Not resolved to a course
        8. COM 371L
          Public Relations Case Studies 3 Credit(s)
          Not resolved to a course
        9. Integrated Communication Specialization
          Not resolved to a course
        10. COM 348L
          Integrated Strategies, Tactics, and Stakeholders 3 Credit(s)
          Not resolved to a course

        Requirements

        8 items
        1. COM 242L
          Introduction to Journalism 3 Credit(s)
          Not resolved to a course
        2. COM 260L
          Sport, Culture, and Communication 3 Credit(s)
          Not resolved to a course
        3. COM 308N
          Internship in Communication 3 Credit(s)
          Not resolved to a course
        4. COM 365L
          Issues in Sports Media 3 Credit(s)
          Not resolved to a course
        5. Select two:
          Not resolved to a course
        6. COM 445L
          Sports Reporting 3 Credit(s)
          Not resolved to a course
        7. COM 448L
          Sports Broadcasting 3 Credit(s)
          Not resolved to a course
        8. COM 460L
          Sports Public Relations 3 Credit(s)
          Not resolved to a course

        2.0 Course Requirements in Related Fields: 6 cr

        1 item
        1. Foreign Language and/or Culture courses 6 Credit(s)
          Not resolved to a course

        3.0 Graduate Courses taken at the Undergraduate Level: 12 cr

        4 items
        1. COMI 605
          Brand Management 3 Credit(s)
          Not resolved to a course
        2. COMI 615
          Global Consumer Insights 3 Credit(s)
          Not resolved to a course
        3. COMI 607
          Communication Campaign Planning 3 Credit(s)
          Not resolved to a course
        4. COMI 609
          Health Promotion and Campaign 3 Credits(s)
          Not resolved to a course

        3.0 Core/Liberal Studies Requirements

        0 items

          3.1 Foundation: 7 cr

          2 items
          1. FYS 101L
            First Year Seminar 4 Credit(s)
            Not resolved to a course
          2. ENG 120L
            Writing for College 3 Credit(s)
            Not resolved to a course

          3.2 Distribution

          0 items

            Requirements

            8 items
            1. PHIL 101L
              Philosophical Perspectives 3 Credit(s)
              Not resolved to a course
            2. Ethics, Applied Ethics, or Religious Studies 3 Credit(s)
              Not resolved to a course
            3. Fine Arts 3 Credit(s)
              Not resolved to a course
            4. History 3 Credit(s)
              Not resolved to a course
            5. Literature 3 Credit(s)
              Not resolved to a course
            6. Mathematics 3 Credit(s)
              Not resolved to a course
            7. Natural Science 3 Credit(s)
              Not resolved to a course
            8. Social Science 3 Credit(s)
              Not resolved to a course

            Requirements

            1 item
            1. Courses addressing an interdisciplinary topic.
              Not resolved to a course

            4.0 General Electives: 17 cr

            0 items

              5.0 Fifth Year Graduate Courses: 18 cr

              15 items
              1. COMI 611
                Marketing Communication Research Methods 3 Credit(s)
                Not resolved to a course
              2. COMI 505
                PR Management OR COMI 600 Advertising Management 3 Credit(s)
                Not resolved to a course
              3. COMI 700
                Capstone 3 Credit(s)
                Not resolved to a course
              4. MPA 681
                US Health Care Policies and Systems 3 Credit(s)
                Not resolved to a course
              5. MPA 682
                Ethical Issues in Health Care 3 Credit(s)
                Not resolved to a course
              6. MPA 683
                Critical Issues in Health Care 3 Credit(s)
                Not resolved to a course
              7. COMI 610
                Social Media Strategies & Tactics 3 Credit(s)
                Not resolved to a course
              8. COMI 612
                Social Media Analytics 3 Credit(s)
                Not resolved to a course
              9. COMI 601
                Brand Storytelling 3 Credit(s)
                Not resolved to a course
              10. COMI 608
                Digital Advertising 3 Credit(s)
                Not resolved to a course
              11. COMI 603
                Digital Marketing Strategies for Fashion 3 Credit(s) ​
                Not resolved to a course
              12. COMI 606
                Non-profit & Advocacy Communication 3 Credit(s)
                Not resolved to a course
              13. MPA 684
                Leadership, Power & Influencer 3 Credit(s)
                Not resolved to a course
              14. MPA 685
                Negotiation & Conflict Management 3 Credit(s)
                Not resolved to a course
              15. MPA 688
                Ethical Management of Organizations 3 Credit(s)
                Not resolved to a course

              Recommended Program Sequence for Dual Degree B.A. Communication / M.A. Integrated Marketing

              1 item
              1. Recommended Program Sequence for a Dual Degree B.A. Communication / M.A. Marketing Communication
                Not resolved to a course
              Source. Marist College, catalog 2026-2027 — https://catalog.marist.edu/preview_program.php?catoid=12&poid=1700&returnto=529. Captured page pages/0044.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.