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Program checklist · AS

Digital Media & Marketing, AS

Mohawk Valley Community College · Utica, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
AS
Credential class
ceterms:AssociateDegree
CIP
09.0405
Total credits (published)
64
Credits (computed from items)
64
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
193283
CourseShelf checklist
CK_193283_f2012580
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

First Semester

7 items
  1. CF 100
    College Foundations Seminar
    Not resolved to a course
    1
  2. EN 101
    As published: “English 1: Composition”
    3
  3. HI 101
    As published: “History of Civilization 1”
    3
  4. MD 161
    Visual Communication
    Not resolved to a course
    3
  5. GD 145
    Digital Applications 1
    Not resolved to a course
    3
  6. PT 207
    Digital Photography 1: Camera and Editing
    Not resolved to a course
    3
  7. Physical Education Elective
    Not resolved to a course
    0.5

Second Semester

6 items
  1. MA 110
    As published: “Elementary Statistics”
    3
  2. EN 102
    As published: “English 2: Ideas and Values in Literature”
    3
  3. BM 120
    Principles of Marketing
    Not resolved to a course
    3
  4. PT 106
    Multimedia Photography
    Not resolved to a course
    3
  5. GD 146
    Digital Applications 2
    Not resolved to a course
    3
  6. Physical Education Elective
    Not resolved to a course
    0.5

Third Semester

6 items
  1. EN 150
    Effective Speech
    Not resolved to a course
    3
  2. PT 103
    Video and Narrative
    Not resolved to a course
    3
  3. EN 196
    Journalism
    Not resolved to a course
    3
  4. SO 101
    Introduction to Sociology
    Not resolved to a course
    3
  5. MD 151
    Fundamentals of Media
    Not resolved to a course
    3
  6. Physical Education Elective
    Not resolved to a course
    0.5

Fourth Semester

6 items
  1. HI 102
    As published: “History of Civilization 2”
    3
  2. CG 214
    Motion Graphics
    Not resolved to a course
    3
  3. PY 101
    As published: “Introduction to General Psychology”
    3
  4. Natural Science Elective
    Not resolved to a course
    4
  5. MD 254
    Media Planning
    Not resolved to a course
    3
  6. Physical Education Elective
    Not resolved to a course
    0.5

Note

0 items

    Program Goals and Outcomes

    23 items
    1. To provide the skills and knowledge required to communicate effectively in visual and verbal format​
      Not resolved to a course
    2. Students will articulate an understanding of the visual problem-solving process.​
      Not resolved to a course
    3. Students will collaborate in project critiques demonstrating the ability to discuss both their own work and the work of their peers.
      Not resolved to a course
    4. Students will demonstrate appropriate communication with instructor and peers via critique, written assignments, and class interaction.
      Not resolved to a course
    5. Students will recognize the elements of marketing visual language including composition, visual priorities, image, and type among others.
      Not resolved to a course
    6. To prepare students to use creative methodology to solve visual problems​
      Not resolved to a course
    7. Students will demonstrate creative problem-solving methodology using marketing and art development procedures including research, brain-storming, thumbnails, sketches, and final compositions.​
      Not resolved to a course
    8. Students will demonstrate knowledge of the creative process, i.e. analysis, incubation, illumination, and verification.
      Not resolved to a course
    9. Students will demonstrate knowledge of different ways and means to communicate information through various media and software.
      Not resolved to a course
    10. To provide advance knowledge of marketing through diverse global, cultural, and historical perspectives​
      Not resolved to a course
    11. Students will demonstrate knowledge of marketing on a global scale within a historical context.​
      Not resolved to a course
    12. Students will create a media plan that addresses objectives and strategies toward diverse audiences.
      Not resolved to a course
    13. Students will gather, analyze, and synthesize primary and secondary research data through the creation of a media plan.
      Not resolved to a course
    14. To provide opportunities for students to utilize technology to create effective marketing campaigns ​
      Not resolved to a course
    15. Students will recognize and utilize design principles to create visual interest toward diverse audiences. ​
      Not resolved to a course
    16. Students will utilize hardware and software to create advertisements with visual interest.
      Not resolved to a course
    17. Students will analyze media expenditures, buying problems, and construct a media flow chart.
      Not resolved to a course
    18. Students will investigate and compute return on investment through a media budget.
      Not resolved to a course
    19. Students will identify advantages and limitation of media and identify alternate marketing strategies within a media plan.
      Not resolved to a course
    20. To prepare students to demonstrate information literacy through the evaluation of media​
      Not resolved to a course
    21. Students will articulate the relationship between media, advertising, marketing, and consumers using traditional and contemporary information technology.
      Not resolved to a course
    22. Students will label media classes and discuss media comparisons about challenges and solutions.​
      Not resolved to a course
    23. Students will identify, access, and appropriately use authoritative sources of information.
      Not resolved to a course
    Source. Mohawk Valley Community College, catalog 2026-2027 — https://catalog.mvcc.edu/preview_program.php?catoid=3&poid=277&returnto=235. Captured page pages/0032.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.