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Program checklist · Digital Marketing Strategy - Major

Digital Marketing Strategy - Major

Nazareth University · Rochester, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Digital Marketing Strategy - Major
Catalog edition
2026-2027 Undergraduate Catalog
Checklist type
degree-program
Description
The Digital Marketing Strategy major is intentionally designed as a multidisciplinary and technology enhanced degree program. Students will sample digital-focused coursework from communications, media, visual design, marketing, leadership, and artificial intelligence. The program will give students basic knowledge in digital strategy while also providing practical skills for the job marketplace. Students will also receive professional certifications in advertising, paid media, content strategy, and analytics throughout the program.
Identifiers
IPEDS UNITID
193584
CourseShelf checklist
CK_193584_d49b5b4a
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Core Curriculum Requirements

0 items

    Digital Marketing Strategy Core

    30 items
    1. Digital Marketing Coursework
      Not resolved to a course
    2. DMS 300
      Digital Marketing Essentials
      Not resolved to a course
      3
    3. DMS 310
      Digital Marketing Analytics
      Not resolved to a course
      3
    4. DMS 430
      Digital Marketing Strategy Seminar
      Not resolved to a course
      3
    5. DMS 483
      Digital Marketing Internship
      Not resolved to a course
      3
    6. Marketing Coursework
      Not resolved to a course
    7. MKT 216
      Principles of Marketing
      Not resolved to a course
      3
    8. MKT 327
      Applied Research Methods
      Not resolved to a course
      3
    9. MKT 364
      Marketing Communications
      Not resolved to a course
      3
    10. MKT 365
      Buyer Behavior
      Not resolved to a course
      3
    11. Artificial Intelligence Coursework
      Not resolved to a course
    12. TAS 239
      An Introduction to Artificial Intelligence and Machine Learning
      Not resolved to a course
      3
    13. TAS 251
      Artificial Intelligence and Data Ethics
      Not resolved to a course
      3
    14. Art and Visual Design Coursework
      Not resolved to a course
    15. AVCD 154
      Digital Imaging Foundation for Design
      Not resolved to a course
      3
    16. AVCD 154L
      Digital Imaging Foundation for Design Graphics Lab
      Not resolved to a course
      1
    17. AVCD 356
      Web-Based Visual Design II (UX)
      Not resolved to a course
      3
    18. Business, Economics, and Leadership Coursework
      Not resolved to a course
    19. ACT 200
      3
    20. BLDR 218
      Job Search Preparation
      Not resolved to a course
      1
    21. BLDR 222
      Organizational Behavior
      Not resolved to a course
      3
    22. ECO.Q 102 - Principles of Microeconomics
      Not resolved to a course
      3
    23. Communication and Media Coursework
      Not resolved to a course
    24. COMM.Q 101 - Introduction to Media Industries
      Not resolved to a course
      3
    25. COMM 205
      Writing for Digital Media
      Not resolved to a course
      3
    26. COMM 345
      Social Media
      Not resolved to a course
      3
    27. COMM 358
      Digital Storytelling
      Not resolved to a course
      3
    28. Math and Statistics Coursework
      Not resolved to a course
    29. MTH 207
      Elementary Statistics
      Not resolved to a course
      3
    30. MTH 308
      Applied Statistics and Visualization
      Not resolved to a course
      3

    Sample Program

    2 items
    1. As part of the core curriculum students complete three Integrative Studies (IS) courses, culminating in CME*050; students should consult with their advisor to determine their specific IS course selections. The third IS course should be completed spring semester, junior year.
      Not resolved to a course
    2. Students must complete 120 credits to earn a B.S. degree; 60 credits credits of which must be designated as liberal arts; some elective courses may need to be liberal arts courses in order to meet the 60 credit minimum.
      Not resolved to a course
    Source. Nazareth University, catalog 2026-2027 Undergraduate Catalog — https://catalog.naz.edu/preview_program.php?catoid=110&poid=14567&returnto=3147. Captured page pages/0142.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.