A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- BS
- Credential class
- ceterms:BachelorDegree
- Catalog edition
- 2026-2027 RIT Undergraduate Catalog
- Checklist type
- degree-program
- Description
- The advertising and public relations degree at RIT prepares you to analyze audiences, craft persuasive messages, and create compelling connections with the right audiences on the right platform: from websites, social media, and blogs to video and photography sites and news channels. This major provides you with a foundation of knowledge in core communication courses that cover communication theory, visual communication, public relations, advertising, writing, campaign planning and management, media planning, public speaking, and digital design. You will also select two professional core courses that provide a deeper understanding and appreciation of marketing, while electives and liberal arts courses provide broad knowledge and round out your curriculum. For your senior thesis, you will conduct original research on a topic of your choosing and two faculty members will serve as your advisors. They will be your guides as you investigate a topic, select a research method, implement the project, and present your findings.
Identifiers
- IPEDS UNITID
- 195003
- CourseShelf checklist
- CK_195003_2e942330
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Professional Core Courses
major core · 7 items
- MKTG 320Digital MarketingNot resolved to a course3
- MKTG 330Global MarketingNot resolved to a course3
- MKTG 350Consumer BehaviorNot resolved to a course3
- MKTG 360Professional SellingNot resolved to a course3
- MKTG 370Advertising and Promotion ManagementNot resolved to a course3
- MKTG 430Social Media MarketingNot resolved to a course3
- MKTG 489Seminar in MarketingNot resolved to a course3
Source. Rochester Institute of Technology, catalog 2026-2027 RIT Undergraduate Catalog — https://academiccatalog.rit.edu/programs/advertising-public-relations-bs/. Captured page pages/0020.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.