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Program checklist · Minor

Advertising and Public Relations

Rochester Institute of Technology · Rochester, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Minor
Total credits (published)
15
Catalog edition
2026-2027 RIT Undergraduate Catalog
Checklist type
degree-program
Description
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
Identifiers
IPEDS UNITID
195003
CourseShelf checklist
CK_195003_04ba938b
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Curriculum

0 items

    Required Courses

    1 item
    1. COMM 211
      Principles of Advertising
      Not resolved to a course
      or: COMM-212 Public Relations
      3

    Electives

    Choose 4 of the following · Select four of the following: · electives · 18 items
    1. Select four of the following: 1
      Not resolved to a course
      12
    2. COMM 202
      Mass Communications
      Not resolved to a course
    3. COMM 211
      Principles of Advertising
      Not resolved to a course
    4. COMM 212
      Public Relations
      Not resolved to a course
    5. COMM 221
      Public Relations Writing
      Not resolved to a course
    6. COMM 223
      Digital Design in Communication
      Not resolved to a course
    7. COMM 302
      Interpersonal Communication
      Not resolved to a course
    8. COMM 303
      Small Group Communication
      Not resolved to a course
    9. COMM 304
      Intercultural Communication
      Not resolved to a course
    10. COMM 305
      Persuasion
      Not resolved to a course
    11. COMM 321
      Copywriting and Visualization
      Not resolved to a course
    12. COMM 322
      Campaign Management and Planning 2
      Not resolved to a course
    13. COMM 341
      Visual Communication
      Not resolved to a course
    14. COMM 356
      Critical Practice in Social Media
      Not resolved to a course
    15. COMM 421
      Media Planning
      Not resolved to a course
    16. COMM 430
      Advertising and Public Relations Agency I
      Not resolved to a course
    17. COMM 431
      Advertising and Public Relations Agency II
      Not resolved to a course
    18. ITDL 510
      Vertically Integrated Projects
      Not resolved to a course
    Source. Rochester Institute of Technology, catalog 2026-2027 RIT Undergraduate Catalog — https://academiccatalog.rit.edu/programs/advertising-public-relations-minor/. Captured page pages/0023.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.