KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Program checklist · BS

Marketing BS

Rochester Institute of Technology · Rochester, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
BS
Credential class
ceterms:BachelorDegree
Catalog edition
2026-2027 RIT Undergraduate Catalog
Checklist type
degree-program
Description
The BS degree in marketing focuses on the complete business-to-consumer relationship including internet marketing, social media, professional selling, international marketing, and consumer behavior. You will gain competencies in the technical skills of search engine optimization (SEO) and data analytics as well as acquire a comprehensive understanding of the dynamic field of marketing and its impact on an organization’s success. Business activities that fall under the marketing umbrella include identifying and selecting target markets and audiences; developing, placing, and promoting goods and services; managing relationships among organizations and their customers; and analyzing the success of marketing campaigns and activities. Throughout the marketing curriculum you will study business-consumer relationships from multiple angles as you learn about the power and influence of internet marketing, social media, search engine optimization (SEO), search engine marketing (SEM), and data analytics on consumer awareness and behavior. A range of business marketing courses cover strategic management, marketing analytics, and marketing strategy. Through classroom experiences and your work on real and simulated business challenges, you will develop leadership and communication skills while you become proficient in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. You will also gain practical experience by developing marketing plans.
Identifiers
IPEDS UNITID
195003
CourseShelf checklist
CK_195003_c8ba9e0e
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Approved Marketing Electives

electives · 0 items

    To assist students with the selection of two Marketing electives (9 credits), courses are marked as either strategic (S) or digital (D).

    electives · 11 items
    1. Students may take two or three of the following:
      Not resolved to a course
      6-9
    2. MKTG 310
      Marketing Research (S)
      Not resolved to a course
    3. MKTG 330
      Global Marketing (S)
      Not resolved to a course
    4. MKTG 360
      Professional Selling (S)
      Not resolved to a course
    5. MKTG 370
      Advertising and Promotion Management (S)
      Not resolved to a course
    6. MKTG 375
      Social Marketing: Behavioral Change for Societal Good
      Not resolved to a course
    7. MKTG 410
      Search Engine Marketing and Analytics (D)
      Not resolved to a course
    8. MKTG 430
      Social Media Marketing (D)
      Not resolved to a course
    9. MKTG 489
      Seminar in Marketing
      Not resolved to a course
    10. Students may take no more than one of the following:
      Not resolved to a course
      3
    11. MGIS 360
      Building a Web Business (D)
      Not resolved to a course
    Source. Rochester Institute of Technology, catalog 2026-2027 RIT Undergraduate Catalog — https://academiccatalog.rit.edu/programs/marketing-bs/. Captured page pages/0340.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.