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Program checklist · BS

Marketing BS

Rochester Institute of Technology · Rochester, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
BS
Credential class
ceterms:BachelorDegree
CIP
52.1404
Credits (computed from items)
9-12
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
195003
CourseShelf checklist
CK_195003_2b2a48a2
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Approved Marketing Electives

electives · 0 items

    To assist students with the selection of two Marketing electives (9 credits), courses are marked as either strategic (S) or digital (D).

    electives · 11 items
    1. Students may take two or three of the following:
      Not resolved to a course
      6-9
    2. MKTG 310
      Marketing Research (S)
      Not resolved to a course
    3. MKTG 330
      Global Marketing (S)
      Not resolved to a course
    4. MKTG 360
      Professional Selling (S)
      Not resolved to a course
    5. MKTG 370
      Advertising and Promotion Management (S)
      Not resolved to a course
    6. MKTG 375
      Social Marketing: Behavioral Change for Societal Good
      Not resolved to a course
    7. MKTG 410
      Search Engine Marketing and Analytics (D)
      Not resolved to a course
    8. MKTG 430
      Social Media Marketing (D)
      Not resolved to a course
    9. MKTG 489
      Seminar in Marketing
      Not resolved to a course
    10. Students may take no more than one of the following:
      Not resolved to a course
      3
    11. MGIS 360
      Building a Web Business (D)
      Not resolved to a course
    Source. Rochester Institute of Technology, catalog 2026-2027 — https://academiccatalog.rit.edu/programs/marketing-bs/. Captured page pages/0340.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.