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Program checklist · Communication Studies: Concentration in Public Relations and Advertising [PRAD]

Communication Studies: Concentration in Public Relations and Advertising [PRAD]

State University of New York at Cortland · Cortland, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Communication Studies: Concentration in Public Relations and Advertising [PRAD]
Total credits (published)
120
Catalog edition
2026-27 Undergraduate Catalog
Checklist type
degree-program
Description
The communication studies concentration in public relations and advertising provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. Students are grounded in theory, method and application in the areas of public relations and advertising.
Identifiers
IPEDS UNITID
196149
CourseShelf checklist
CK_196149_a52efd0c
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Bachelor’s Degree Requirements

0 items

    Communication Studies Core: 18 credits

    Select 3 credit hours of any, or any combination, of the following: · 14 items
    1. COM 100
      Human Communication (3 cr. hr.) OR
      Not resolved to a course
    2. COM 101
      AI and Media (3 cr. hr.)
      Not resolved to a course
    3. COM 203
      Introduction to Media Writing (3 cr. hr.)
      Not resolved to a course
    4. COM 235
      Introduction to Media Literacy (3 cr. hr.) OR
      Not resolved to a course
    5. COM 301
      Mass Media and Society (3 cr. hr.)
      Not resolved to a course
    6. COM 304
      Communication Research (3 cr. hr.)
      Not resolved to a course
    7. COM 400
      Communication Law and Ethics (3 cr. hr.)
      Not resolved to a course
    8. Select 3 credit hours of any, or any combination, of the following:
      Not resolved to a course
    9. COM 390
      Participation in Newspaper (1 cr. hr.)
      Not resolved to a course
    10. COM 393
      Participation in Video Production (1 cr. hr.)
      Not resolved to a course
    11. COM 394
      Participation in Audio Production (1 cr. hr.)
      Not resolved to a course
    12. COM 497
      Communication Studies Teaching Assistant (1-4 cr. hr.)
      Not resolved to a course
    13. COM 499
      Senior Thesis (3-6 cr. hr.)
      Not resolved to a course
    14. CPV 400
      Cooperative Education (1-16 cr. hr.)
      Not resolved to a course

    PRAD Foundations: 21 credit hours

    7 items
    1. COM 171
      Introduction to Advertising and Public Relations (3 cr. hr.)
      Not resolved to a course
    2. COM 271
      Classic Advertising Campaigns (3 cr. hr.)
      Not resolved to a course
    3. COM 321
      Writing for Public Relations (3 cr. hr.)
      Not resolved to a course
    4. COM 355
      Social Media (3 cr. hr.)
      Not resolved to a course
    5. COM 371
      Advertising (3 cr. hr.)
      Not resolved to a course
    6. COM 372
      Public Relations (3 cr. hr.)
      Not resolved to a course
    7. COM 470
      Communication Campaigns (3 cr. hr.)
      Not resolved to a course

    Perspectives: 3 credit hours

    0 items

      Example of B.A. in Communication Studies with a Concentration in Public Relations and Advertising over four years

      0 items

        First Year Fall

        4 items
        1. COM 101
          AI and Media (3 cr. hr.)
          Not resolved to a course
        2. COR 101
          The Cortland Experience: A First Year Seminar (1 cr. hr.)
          Not resolved to a course
        3. CPN 100
          As published: “Writing Studies I (3 cr. hr.)”
        4. World language 101 (3 cr. hr.) GE course (3 cr. hr.) GE course (3 cr. hr.)
          Not resolved to a course

        First Year Spring

        3 items
        1. COM 171
          Introduction to Advertising and Public Relations (3 cr. hr.)
          Not resolved to a course
        2. CPN 101
          Writing Studies II (3 cr. hr.)
          Not resolved to a course
        3. World language 102 (3 cr. hr.) GE course (3 cr. hr.) LAS elective (3 cr. hr.)
          Not resolved to a course

        Second Year Fall

        3 items
        1. COM 203
          Introduction to Media Writing (3 cr. hr.)
          Not resolved to a course
        2. COM 235
          Introduction to Media Literacy (3 cr. hr.)
          Not resolved to a course
        3. World language 201 (3 cr. hr.) GE course (3 cr. hr.) LAS elective at 300 level or above (3 cr. hr.)
          Not resolved to a course

        Second Year Spring

        3 items
        1. COM 271
          Classic Advertising Campaigns (3 cr. hr.)
          Not resolved to a course
        2. COM 321
          Writing for Public Relations (3 cr. hr.)
          Not resolved to a course
        3. World language 202 (3 cr. hr.) GE course (3 cr. hr.) LAS elective at 300 level or above (3 cr. hr.)
          Not resolved to a course

        Third Year Fall

        3 items
        1. COM 304
          Communication Research (3 cr. hr.)
          Not resolved to a course
        2. COM 371
          Advertising (3 cr. hr.)
          Not resolved to a course
        3. GE course (3 cr. hr.) WRIT elective (3 cr. hr.) Experiential learning opportunity (3 cr. hr.)
          Not resolved to a course

        Third Year Spring

        3 items
        1. COM 355
          Social Media (3 cr. hr.)
          Not resolved to a course
        2. COM 372
          Public Relations (3 cr. hr.)
          Not resolved to a course
        3. GE course (3 cr. hr.) LAS elective at 300 level or above (3 cr. hr.) Elective course at 300 level or above (3 cr. hr.)
          Not resolved to a course

        Fourth Year Fall

        3 items
        1. COM 400
          Communication Law and Ethics (3 cr. hr.)
          Not resolved to a course
        2. COM 470
          Communication Campaigns (3 cr. hr.)
          Not resolved to a course
        3. GE course (3 cr. hr.) COM elective (3 cr. hr.) Experiential learning opportunity (3 cr. hr.)
          Not resolved to a course

        Fourth Year Spring

        2 items
        1. COM 499
          Senior Thesis (3-6 cr. hr.)
          Not resolved to a course
        2. LAS elective at 300 level or above (3 cr. hr.) Elective course at 300 level or above (3 cr. hr.) Elective course (1 cr. hr.) Elective course at 300 level or above (3 cr. hr.)
          Not resolved to a course
        Source. State University of New York at Cortland, catalog 2026-27 Undergraduate Catalog — https://catalog.cortland.edu/preview_program.php?catoid=51&poid=8893&returnto=7255. Captured page pages/0171.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.