A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- Marketing Communication Microcredential [MCU]
- Catalog edition
- 2026-27 Undergraduate Catalog
- Checklist type
- degree-program
- Description
- The Marketing Communications microcredential results in an in-demand skill set that bridges traditional storytelling and digital strategy. Essential skills in professional writing, editing, and media relations, with a focus on crafting targeted pitches that secure earned media. Explore digital marketing, paid ads, and social media platforms, learning how to design both print and video ad content and to utilize analytics to track campaign performance. Gain AI fluency and understand how to professionally and ethically integrate AI into communications workflows alongside traditional research methods. Professional competencies including management of multiple projects, critical thinking, flexibility, proactive response, and constructively incorporating feedback. Successful completion of this microcredential readies all to continue their studies in the Communications bachelor’s degree; prepares those new to the field to immediately apply for entry-level positions such as social media manager/coordinator, digital marketing coordinator, public relations specialist, or copywriter; and provides existing professionals with specialized skills to help them keep pace or advance.
Identifiers
- IPEDS UNITID
- 196149
- CourseShelf checklist
- CK_196149_319a6fc6
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Microcredential in Marketing Communication
0 items
Required coursework: 9 credit hours
3 items
- COM 171Introduction to Advertising and Public Relations (3 cr. hr.)Not resolved to a course
- COM 371Advertising (3 cr. hr.)Not resolved to a course
- COM 372Public Relations (3 cr. hr.)Not resolved to a course
Source. State University of New York at Cortland, catalog 2026-27 Undergraduate Catalog — https://catalog.cortland.edu/preview_program.php?catoid=51&poid=9157&returnto=7255. Captured page pages/0318.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.