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Program checklist · B.S.

Marketing, B.S.

SUNY College at Geneseo · Geneseo, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.S.
Credential class
ceterms:BachelorDegree
Catalog edition
2026-2027 Undergraduate Bulletin
Checklist type
degree-program
Description
Marketing is the process of learning about, creating, and delivering value to meet the needs of a target market through goods and services. It includes the process of identifying consumer needs through market research, promoting products or services through communication with customers and building brand value. This major provides students with the skills and knowledge to pursue a wide range of careers. The program places particular emphasis on learning about modern trends and practices that have emerged in response to changes to consumer behavior, digital technology and globalization.
Identifiers
IPEDS UNITID
196167
CourseShelf checklist
CK_196167_bebb9c40
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Program Learning Outcomes

0 items

    General Education Requirements (30-40 Credits)

    0 items

      Basic Requirements: (51 Credits)

      18 items
      1. MGMT 095
        Excel Tutorial
        Not resolved to a course
        0
      2. MGMT 100
        Introduction to Business and Economics in Society
        Not resolved to a course
        3
      3. ACCT 102
        3
      4. ACCT 103
        3
      5. ECON 110
        Introductory Microeconomics
        Not resolved to a course
        3
      6. ECON 112
        Introductory Macroeconomics
        Not resolved to a course
        3
      7. ECON 205
        Business and Economic Statistics
        Not resolved to a course
        3
      8. DANL 201
        Introduction to Programming in R
        Not resolved to a course
        3
      9. DANL 101
        Introduction to Data Analytics
        Not resolved to a course
        3
      10. MGMT 263
        Business Law I
        Not resolved to a course
        3
      11. MGMT 300
        Organizational Behavior
        Not resolved to a course
        3
      12. MKTG 200
        Marketing
        Not resolved to a course
        3
      13. MGMT 490
        Strategic Management
        Not resolved to a course
        3
      14. FNCE 212
        Corporate Finance I
        Not resolved to a course
        3
      15. MGMT 355
        Production and Operations Management
        Not resolved to a course
        3
      16. MKTG 333
        Marketing Research
        Not resolved to a course
        3
      17. MKTG 338
        Digital Marketing
        Not resolved to a course
        3
      18. MKTG 341
        Consumer Behavior
        Not resolved to a course
        3

      Elective Requirements: (9 Credits)

      6 items
      1. MKTG 332
        Product and Brand Management
        Not resolved to a course
        3
      2. MKTG 334
        Advertising and Promotion Management
        Not resolved to a course
        3
      3. MKTG 337
        Marketing Management
        Not resolved to a course
        3
      4. MKTG 339
        International Marketing
        Not resolved to a course
        3
      5. MKTG 342
        Sales Management
        Not resolved to a course
        3
      6. MKTG 395
        Internship in Marketing Credit(s): As arranged a maximum of 3 credits may count toward the major
        Not resolved to a course

      Related Requirements: (7 Credits)

      2 items
      1. 1. MATH 213 - Applied Calculus I
        Not resolved to a course
        4
      2. 2. INTD 205 - Business Communications
        Not resolved to a course
        3

      Footnotes

      4 items
      1. A minimum of 50% of all required and elective ACCT, ECON, MGMT, MKTG and FNCE courses must be taken at Geneseo.
        Not resolved to a course
      2. MGMT 490
        must be taken at Geneseo
        Not resolved to a course
      3. Enrollment in 300-level and 400-level School of Business courses is restricted to junior and senior majors and minors in School of Business programs.
        Not resolved to a course
      4. Students are strongly encouraged to complete MKTG200 in their second year.
        Not resolved to a course

      Sample Course Map

      49 items
      1. First Year
        Not resolved to a course
      2. Fall - 17 Credits
        Not resolved to a course
      3. ECON 110
        Introductory Microeconomics
        Not resolved to a course
        3
      4. MGMT 095
        Excel Tutorial
        Not resolved to a course
        0
      5. MGMT 100
        Introduction to Business and Economics in Society
        Not resolved to a course
        3
      6. DANL 101
        Introduction to Data Analytics
        Not resolved to a course
        3
      7. WRTG 105
        Writing Seminar: (subtitle)
        Not resolved to a course
        4
      8. World Language 101 -
        Not resolved to a course
        4
      9. Spring - 16 Credits
        Not resolved to a course
      10. ECON 112
        Introductory Macroeconomics
        Not resolved to a course
        3
      11. Counts for Global Society: CGC
        Not resolved to a course
      12. ECON 205
        Business and Economic Statistics
        Not resolved to a course
        3
      13. Counts for Math/Quantitative Reasoning
        Not resolved to a course
      14. World Language 102 -
        Not resolved to a course
        4
      15. Global Society: WCV -
        Not resolved to a course
        3
      16. Global Society: DPP -
        Not resolved to a course
        3
      17. Second Year
        Not resolved to a course
      18. Fall - 16 Credits
        Not resolved to a course
      19. ACCT 102
        3
      20. DANL 201
        Introduction to Programming in R
        Not resolved to a course
        3
      21. INTD 205
        Business Communications
        Not resolved to a course
        3
      22. Natural Science with lab -
        Not resolved to a course
        4
      23. Global Society: CAI -
        Not resolved to a course
        3
      24. Spring - 16 Credits
        Not resolved to a course
      25. ACCT 103
        3
      26. MGMT 263
        Business Law I
        Not resolved to a course
        3
      27. MKTG 200
        Marketing
        Not resolved to a course
        3
      28. MATH 213
        Applied Calculus I
        Not resolved to a course
        4
      29. Global Society: SST -
        Not resolved to a course
        3
      30. Third Year
        Not resolved to a course
      31. Fall - 16 Credits
        Not resolved to a course
      32. FNCE 212
        Corporate Finance I
        Not resolved to a course
        3
      33. MGMT 300
        Organizational Behavior
        Not resolved to a course
        3
      34. MKTG 338
        Digital Marketing
        Not resolved to a course
        3
      35. Electives -
        Not resolved to a course
        7
      36. Spring - 15 Credits
        Not resolved to a course
      37. MGMT 355
        Production and Operations Management
        Not resolved to a course
        3
      38. MKTG 333
        Marketing Research
        Not resolved to a course
        3
      39. MKTG 341
        Consumer Behavior
        Not resolved to a course
        3
      40. Electives -
        Not resolved to a course
        6
      41. Fourth Year
        Not resolved to a course
      42. Fall - 12 Credits
        Not resolved to a course
      43. MKTG 3xx Elective -
        Not resolved to a course
        3
      44. MKTG 3xx Elective -
        Not resolved to a course
        3
      45. Electives -
        Not resolved to a course
        6
      46. Spring - 12 credits
        Not resolved to a course
      47. MGMT 490
        Strategic Management
        Not resolved to a course
        3
      48. MKTG 3xx Elective -
        Not resolved to a course
        3
      49. Electives -
        Not resolved to a course
        6

      KEY - Participation in a Global Society (PGS)

      0 items
        Source. SUNY College at Geneseo, catalog 2026-2027 Undergraduate Bulletin — https://bulletin.geneseo.edu/preview_program.php?catoid=27&poid=3145&returnto=1561. Captured page pages/0050.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.