KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Program checklist · Minor

Marketing Minor

University at Buffalo · Buffalo, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Minor
Total credits (published)
23
Catalog edition
2026-2027 Undergraduate Catalog
Checklist type
degree-program
Description
The Marketing minor is designed to equip students with the foundational knowledge and applied skills necessary for entry-level roles in the marketing field (e.g., marketing coordinator, digital marketing associate, or brand assistant) and in marketing-intensive industries (e.g., retail, advertising, or market research). Coursework will combine lectures, case analyses, collaborative projects, and experiential learning to strengthen students’ competencies in areas such as consumer behavior, branding, and marketing analytics. The Marketing minor leverages the resources and support of the School of Management.
Identifiers
IPEDS UNITID
196088
CourseShelf checklist
CK_196088_cf144913
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Admission Criteria

0 items

    Course Requirements

    0 items

      Required Courses

      5 items
      1. ECO 182LD
        Introduction to Microeconomics
        Not resolved to a course
        4
      2. PSY 101LEC
        Introductory Psychology
        Not resolved to a course
        3
      3. MGQ 201LR
        Introduction to Statistics for Analytics
        Not resolved to a course
        4
      4. MGM 301LR
        Introduction to Marketing
        Not resolved to a course
        3
      5. MGM 403LEC
        Marketing Research
        Not resolved to a course
        3

      Electives (6 credits)

      10 items
      1. MGM 402LEC
        Selling and Sales Force Management
        Not resolved to a course
        3
      2. MGM 404LEC
        Consumer Behavior
        Not resolved to a course
        3
      3. MGM 406LEC
        Product and Brand Management
        Not resolved to a course
        3
      4. MGM 409LEC
        Advertising and Promotion
        Not resolved to a course
        3
      5. MGM 410LEC
        Digital Marketing
        Not resolved to a course
        3
      6. MGM 412LEC
        Marketing Analytics
        Not resolved to a course
        3
      7. MGM 414LEC
        Sales Leadership Analytics
        Not resolved to a course
        3
      8. MGM 416LEC
        Principles of Category Management
        Not resolved to a course
        3
      9. MGM 420LEC
        Special Topics in Marketing
        Not resolved to a course
        3
      10. MGM 421LEC
        Current Issues in Retailing & Omnichannel Commerce Marketing
        Not resolved to a course
        3

      Academic Requirements

      1 item
      1. UB and Minor GPA of 2.000 in required and elective courses is needed for completion of the marketing minor.
        Not resolved to a course
      Source. University at Buffalo, catalog 2026-2027 Undergraduate Catalog — https://catalogs.buffalo.edu/preview_program.php?catoid=21&poid=9596&returnto=1178. Captured page pages/0360.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.