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Program checklist · Marketing - General Marketing Concentration, BSBA (352B)

Marketing - General Marketing Concentration, BSBA (352B)

Appalachian State University · Boone, NC

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing - General Marketing Concentration, BSBA (352B)
Credential class
ceterms:BachelorDegree
CIP
52.1401
Total credits (published)
120
Catalog edition
2026-2027 Undergraduate Bulletin
Checklist type
degree-program
Identifiers
IPEDS UNITID
197869
CourseShelf checklist
CK_197869_886a4109
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Foundations of American Democracy Requirement

0 items

    General Education Requirements (41 Hours)

    4 items
    1. General Education Requirements (41 Hours)
      Not resolved to a course
    2. R_C 1000 and R_C 2001 (6 hours) count towards the General Education Writing Across the Curriculum requirement
      Not resolved to a course
    3. MAT 1035
      (3 hours) and 1 hour of ECO 2100 fulfill the General Education Quantitative Literacy requirement
      Not resolved to a course
    4. ECO 2030
      and ECO 2040 (6 hours) count towards the General Education requirement
      Not resolved to a course

    WCOB Core Requirements

    0 items

      WCOB Admission Requirements (16 Hours)

      6 items
      1. R_C 1000 - Introduction to Writing and Inquiry (3) minimum grade of “C” (2.0) required
        Not resolved to a course
      2. MAT 1035
        Business Mathematics With Calculus (3) minimum grade of “C-” (1.7) required
        Not resolved to a course
      3. ACC 2100
        Principles of Accounting I (3) minimum grade of “C-” (1.7) required
        Not resolved to a course
      4. BUS 2001
        Business Career Development (1) minimum grade of “C” (2.0) required
        Not resolved to a course
      5. CIS 1060
        Business Analytics using Spreadsheet Technology (3) minimum grade of “C-” (1.7) required
        Not resolved to a course
      6. ECO 2030
        Principles of Microeconomics (3) [GenEd: SS] * minimum grade of “C-” (1.7) required
        Not resolved to a course

      WCOB Lower Level Core (18 hours)

      6 items
      1. ACC 2110
        Principles of Accounting II (3) minimum grade of “C-” (1.7) required
        Not resolved to a course
      2. ECO 2040
        Principles of Macroeconomics (3) [GenEd: SS] * minimum grade of “C-” (1.7) required
        Not resolved to a course
      3. ECO 2100
        Business and Economic Statistics I (3) * minimum grade of “C-” (1.7) required (can sub. STT 2810 or STT 2820 )
        Not resolved to a course
      4. ECO 2200
        Business and Economic Statistics II (3) (can sub. STT 3820)
        Not resolved to a course
      5. LAW 2150
        Legal Environment of Business (3) minimum grade of “C-” (1.7) required
        Not resolved to a course
      6. R_C 2001 - Introduction to Writing Across the Curriculum (3) minimum grade of “C” (2.0) required (hours already counted in Gen Ed)
        Not resolved to a course

      Note

      0 items

        WCOB Upper Level Core (19 hours)

        8 items
        1. CTE 3340
          Business Communications (3) [WID]
          Not resolved to a course
          or: ENG 3100 - Business Writing (3) [WID]
        2. (min. grade of “C” in CTE 3340 /ENG 3100 required to take 4000 level business courses)
          Not resolved to a course
        3. FIN 3680
          Introduction to Finance (3)
          Not resolved to a course
        4. MGT 3630
          Introduction to Organizational Behavior (3)
          Not resolved to a course
        5. MKT 3050
          Principles of Marketing (3)
          Not resolved to a course
        6. SCM 3650
          Production and Operations Management (3)
          Not resolved to a course
        7. MGT 4750
          Strategic Management (3) * (prereq: CTE 3340 or ENG 3100 with a minimum grade of “C” (2.0), FIN 3680 , MKT 3050 , SCM 3650 and final semester of coursework)
          Not resolved to a course
        8. BUS 4000
          Business Capstone Experience (1) [CAP] * (Capstone Requirement) (prereq: CTE 3340 or ENG 3100 with a minimum grade of “C” (2.0), FIN 3680 , MKT 3050 , SCM 3650 and final semester of coursework)
          Not resolved to a course

        Global Issues Requirement

        5 items
        1. International business course (See list below)
          Not resolved to a course
        2. Business faculty led study abroad (minimum 3 hours)
          Not resolved to a course
        3. Semester long study abroad for credit
          Not resolved to a course
        4. 200 hour minimum international internship for credit (minimum 3 credit hours)
          Not resolved to a course
        5. Foreign language courses at or above the 3000 level (minimum 3 credit hours)
          Not resolved to a course

        International Business Course

        24 items
        1. ACC 3585
          Issues in International Taxation (3)
          Not resolved to a course
        2. ACC 3590
          Assessing Sustainability in a Global Business Environment (3)
          Not resolved to a course
        3. ACC 4710
          Advanced Management Accounting in a Global Context (3)
          Not resolved to a course
        4. ACC 4730
          Accounting and International Business (3)
          Not resolved to a course
        5. BUS 4065
          Holland Fellows International Business Study in Asia II (3)
          Not resolved to a course
        6. CIS 3620
          Global Information Technologies (3)
          Not resolved to a course
        7. CIS 3820
          Global IS Ethics and Privacy (3)
          Not resolved to a course
        8. CIS 4760
          Global Blockchain and AI Applications for Business (3)
          Not resolved to a course
        9. ECO 3410
          International Trade (3)
          Not resolved to a course
        10. ECO 3430
          Economic Growth and Development (3)
          Not resolved to a course
        11. ECO 4640
          International Macroeconomics (3)
          Not resolved to a course
        12. ENT 3190
          International Entrepreneurship (3)
          Not resolved to a course
        13. ENT 3600
          Entrepreneurship Study Abroad (3-6)
          Not resolved to a course
        14. FIN 3350
          International Business Transactions (3)
          Not resolved to a course
        15. FIN 4750
          International Business Finance (3)
          Not resolved to a course
        16. FIN 4800
          International Insurance Markets (3)
          Not resolved to a course
        17. HOS 3100
          Sustainable Tourism (3)
          Not resolved to a course
        18. MGT 3670
          International Human Resource Management (3)
          Not resolved to a course
        19. MGT 3800
          Systems Thinking and Global Awareness (3)
          Not resolved to a course
        20. MKT 3260
          Managing Distribution Channels (3)
          Not resolved to a course
        21. MKT 4550
          International Marketing (3)
          Not resolved to a course
        22. SCM 3680
          Supply Chain Technologies in a Global Environment (3)
          Not resolved to a course
        23. SCM 3690
          Global Supply Chain and Logistics (3)
          Not resolved to a course
        24. and others upon approval
          Not resolved to a course

        Other Prerequisite Information

        0 items

          Note

          0 items

            Marketing Major Common Core (6 Hours)

            2 items
            1. MKT 4620
              Marketing Research (3)
              Not resolved to a course
            2. MKT 4650
              Strategic Marketing Management (3)
              Not resolved to a course

            General Marketing Concentration Required Courses (9 Hours)

            3 items
            1. MKT 3240
              Integrated Marketing Communications (3)
              Not resolved to a course
            2. MKT 3260
              Managing Distribution Channels (3)
              Not resolved to a course
            3. MKT 3270
              Consumer Behavior (3)
              Not resolved to a course

            Electives - General Marketing Concentration (6 Hours)

            14 items
            1. MKT 3215
              Professional Selling (3)
              Not resolved to a course
            2. MKT 3220
              Sales Management (3)
              Not resolved to a course
            3. MKT 3225
              Digital Marketing (3)
              Not resolved to a course
            4. MKT 3235
              Social Media Marketing: Building a Strong Brand (3)
              Not resolved to a course
            5. MKT 3280
              Business-to-Business Buyer Behavior (3)
              Not resolved to a course
            6. MKT 3285
              Retail Management (3)
              Not resolved to a course
            7. MKT 3290
              Services Marketing (3)
              Not resolved to a course
            8. MKT 3295
              New Product Development and Branding (3)
              Not resolved to a course
            9. MKT 3530
              Selected Topics (1-4)
              Not resolved to a course
            10. MKT 3900
              Marketing Internship (3 or 6) * only 3 of these hours may apply to meeting the major elective requirement
              Not resolved to a course
              or: MKT 3910 - Sales Internship (3 or 6) * only 3 of these hours may apply to meeting the major elective requirement
            11. MKT 4050
              Marketing Analytics (3)
              Not resolved to a course
            12. MKT 4530
              Selected Topics (1-4)
              Not resolved to a course
            13. MKT 4550
              International Marketing (3)
              Not resolved to a course
            14. MKT 4560
              Advanced Sales Techniques (3)
              Not resolved to a course

            College of Business Electives (3000/4000 Level) (6 Hours)

            0 items

              Electives (15 Hours)

              1 item
              1. 15 hours any level inside or outside of the COB (cannot use ACC 1050 , FIN 3010 or MGT 3010 )
                Not resolved to a course
              Source. Appalachian State University, catalog 2026-2027 Undergraduate Bulletin — https://bulletin.appstate.edu/preview_program.php?catoid=42&poid=18434&returnto=2611. Captured page pages/0322.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.