Experience Design (XD)

Core Requirements

major core · 5 items

XD 220
Experience Design. 4. Experience design (XD) combines knowledge and skills from many disciplines to craft products and services that fulfill user?s needs and designers. Students will learn fundamental design principles of products, services and experiences to evaluate existing user experiences. Creating user-centered design requires the application of design constraints, affordances, visibility and feedback to create effective product and interface designs. Furthermore, user experience integrates perspectives from product and interface design, usability research, interaction design and others. Fulfills arts requirement (1998). Arts/humanities requirement
As published: “Experience Design”
4
XD 221
Seminar in Experience Design. 2. Students in this course will apply and extend their XD knowledge through the development of practical projects. This course consists of discussion, presentations from external speakers, and student presentations. This course may be repeated twice for credit; however, students will be required to develop different projects for each enrollment. Prerequisites/Corequisites: XD 220 Experience Design
As published: “Seminar in Experience Design ( two courses 2 credits each )”
4
XD 320
Intermediate Experience Design. 4. The experience design (XD) lifecycle is a continuous process of inquiry, research, design and prototyping to create engaging experiences. In this course, students build upon user-centered design principles and delve deeper into specific issues relating to experience design, including user and usability research, interface design, and interaction design. Students will develop a design and prototype for a new or existing experience.Prerequisite: XD 220, Experience Design
As published: “Intermediate Experience Design”
4
XD 390
Internship. 1-4. A combined on-the-job and academic experience arranged with an organization, business, individual, or campus office. Internships are supervised by a faculty member associated with the Experience Design program and can be coordinated through the Career Development Center. Recommended for juniors and seniors. May be repeated for credit. A total of 4-credits of Internship required
As published: “Internship”
4
XD 420
Experience Design Capstone. 4. The course requires students to synthesize their cumulative learning experiences in multiple disciplines and apply them in positions of major responsibility within the practical context of an internship or project designing and implementing a physical, digital and/or live experience. The work requires students to articulate a philosophy, assess the skills they bring to the work, set goals and objectives, maintain ongoing documentation of research and work before and during the internship/project, and assess their processes and accomplishments following completion. Fulfills the Senior Seminar requirement for Integrative Experience.Prerequisite: XD 320 Intermediate Experience Design and at least two credits of XD 221 Seminar in Experience Design. 5800 West Friendly Avenue Greensboro NC 27410 336.316.2000 admission@guilford.edu Information For
As published: “Experience Design Capstone”
4

Required Courses

4 items

ART 102
Visual Communications. 4. This course is an introduction to the building blocks of image making and how to effectively communicate ideas, through a variety of digital and traditional media. Fulfills arts requirement (1998). Arts/humanities requirement and embodied and creative engagement requirements
As published: “Visual Communications”
or: THEA 274 Digital Graphic Design (CTIS 274)
or: CTIS 274 Digital Graphic Design (THEA274)
4
ENGL 382
Document Design and Professional Communication. 4. Introduction to the practice of professional communication and document design for public audiences. Students learn to shape writing and apply visual strategies to create user-centered documents in multiple genres. Includes off-campus work with community partners and training in advanced design software. Intended for students from many disciplines.Prerequisite: ENGL 102 and Historical Perspectives. Fulfills evaluating systems and environments requirement
As published: “Document Design and Professional Communication”
4
CTIS 331
Information Design. 4. Theory and application of human-computer interaction, information architecture, usability and markup languages. Examination of communication and information transfer from the perspectives of both the provider and the consumer. Role of test, video, interactivity and other methods of providing information in computer and network-based settings
As published: “Information Design”
or: CTIS 230 Web Design and Development
4
ART 106
Design of Objects. 4. Introduction to fundamentals of object design: observation, iterative process, creative ideation, structure and materials. Fulfills arts requirement (1998). Arts/humanities and embodied and creative engagement requirements
As published: “Design of Objects”
or: THEA 171 Introduction to Theatrical Design
4

Design Track Elective Options

electives · 5 items

Select three of the following:
Not resolved to a course
12
PHIL 111
Ethics
or: PHIL 241 Ethics In a Digital World
or: IDS 402 Business Ethics (BUS 402)
or: PHIL 242 Environmental Ethics
4
ART 245
Digital Darkroom. 4. Introductory class working with Adobe Photoshop and Illustrator to manipulate and create images. Design principles emphasized. Can be repeated for credit at the 300- or 400-level. No prerequisite. Fulfills arts requirement (1998). Arts/humanities and embodied and creative engagement requirements
As published: “Digital Darkroom”
or: ART 273 Photo: Color
2019
ART 232
Welding for Sculpture. 4. Introduction to tools and techniques for welding, bending, cutting and finishing steel. Study of relevant precedents in sculpture. No prerequisite. Fulfills embodied and creative engagement requirement
As published: “Welding for Sculpture”
or: ART 233 Wood Shop for Sculpture
or: CTIS 210 Programming and Computation
2019
BUS 325
Consumer Behavior. 4. In this course, we will explore how and why consumers behave the way they do. We will learn theories developed in marketing, psychology, sociology and other behavioral sciences, and learn how to use these theories to predict how consumers will respond to different marketing activities. The issues we cover are not only of direct concern to marketing managers, but will be of further interest because in trying to understand consumers, we ultimately seek to understand ourselves. Preferred Prerequisite or Corequisite: BUS 324
As published: “Consumer Behavior”

Required Courses

4 items

PSY 100
Introduction to Psychology. 4. Introduction to the science of behavior including study of motivation, learning and remembering, the brain, perception and thinking, social processes, and developmental behavior disorders. Includes instruction on basic research methods in psychology, and requires students to find, read, and analyze primary research articles. Fulfills social science requirement (1998). Social/behavioral science requirement
As published: “Introduction to Psychology”
4
PSY 301
Research Methods and Analysis. 4. Application of methods for collecting and analyzing behavioral science data and for drawing inferences from such data.Prerequisite: PSY 100 and Historical Perspectives
As published: “Research Methods and Analysis”
4
BUS 324
Marketing Management. 4. An extensive course in marketing, focusing on product definition, branding, distribution channels, advertising and promotion. Strategic decision-making analysis, global marketing overviews and social responsibility issues are emphasized throughout the course
As published: “Marketing Management”
or: SOAN 100 Introduction to Sociology
4
BUS 325
Consumer Behavior. 4. In this course, we will explore how and why consumers behave the way they do. We will learn theories developed in marketing, psychology, sociology and other behavioral sciences, and learn how to use these theories to predict how consumers will respond to different marketing activities. The issues we cover are not only of direct concern to marketing managers, but will be of further interest because in trying to understand consumers, we ultimately seek to understand ourselves. Preferred Prerequisite or Corequisite: BUS 324
As published: “Consumer Behavior”
or: ENG 382 Course ENG 382 Not Found
4

Research and Strategy Track Elective Options

electives · 4 items

Select three of the following:
Not resolved to a course
12
PHIL 111
Ethics
or: PHIL 241 Ethics In a Digital World
or: PHIL 242 Environmental Ethics
or: BUS 402 Business Ethics (IDS 402)
4
THEA/CTIS 274
Digital Graphic Design (CTIS 274)
Not resolved to a course
or: ART 106 Design of Objects
or: CTIS 230 Web Design and Development
BUS 326
Integrated Marketing Communications. 4. This course focuses on those aspects of the marketing mix most pertinent to marketing communications objectives, in particular targeting, segmentation and positioning. Models and modes of communication, both verbal and visual are examined in terms of characteristics of effectiveness. Traditional and new media are discussed. Preferred Prerequisite or Corequisite: BUS 324
As published: “Integrated Marketing Communications”
or: BUS 249 Principles of Management
or: ECON 311 Data Collection & Analysis
or: PSY 332 Industrial and Organizational Psychology

Requirements to complete

Core Requirements

Required Courses

Design Track Elective Options

Required Courses

Research and Strategy Track Elective Options