KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Program checklist · Marketing

Marketing

Lehigh University · Bethlehem, PA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing
CIP
52.1401
Total credits (published)
18
Credits (computed from items)
18
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
213543
CourseShelf checklist
CK_213543_c33d4699
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

MARKETING MAJOR

major core · 0 items

    Required courses

    3 items
    1. MKT 311
      3
    2. MKT 312
      3
    3. MKT 387
      3

    Elective courses

    electives · 15 items
    1. Select three of the following*:
      Not resolved to a course
      9
    2. MKT 313
      3
    3. MKT 314
      3
    4. MKT 315
      3
    5. MKT 319
      (ENTP 319) Innovation and Marketing of New Products
      As published: “Innovation and Marketing of New Products”
      3
    6. MKT 320
      3
    7. MKT 325
      (ECO 325) Consumer Insights through Data Analysis
      As published: “Consumer Insights through Data Analysis”
      3
    8. MKT 326
      3
    9. MKT 327
      3
    10. MKT 330
      3
    11. MKT 332
      3
    12. MKT 347
      3
    13. MKT 366
      (ENTP 366) Services Marketing and Innovation
      As published: “Services Marketing and Innovation”
      3
    14. MKT 371
      1-3
    15. MKT 372
      1-3
    Source. Lehigh University, catalog 2026-2027 — https://catalog.lehigh.edu/coursesprogramsandcurricula/businessandeconomics/marketing/. Captured page pages/0349.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.