Program checklist · B.S.

Marketing, B.S. (Behrend)

Pennsylvania State University-Penn State Erie-Behrend College · Erie, PA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program

Award: B.S.
Credential class: ceterms:BachelorDegree
CIP: 52.1401
Credits (computed from items): 98
Catalog edition: 2026
Checklist type: degree-program

Identifiers

IPEDS UNITID: 214591
CourseShelf checklist: CK_214591_e2672533
CollegeTransfer.Net: Institution Transfer Profile
Source: CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Requirements for the Major

major core · 0 items

Prescribed Courses

3 items

BA 241
Legal Environment of Business
2
BA 242
Social and Ethical Environment of Business
2
PSU 7
First-Year Seminar Behrend
Not resolved to a course
1

Prescribed Courses: Require a grade of C or better

14 items

ACCTG 211
Financial and Managerial Accounting for Decision Making
4
CAS 100
Effective Speech
3
ECON 102
Introductory Microeconomic Analysis and Policy
3
ECON 104
3 General Education Course
As published: “Introductory Macroeconomic Analysis and Policy”
3
ENGL 202D
3 Supporting Course (300
As published: “Effective Writing: Business Writing”
3
FIN 301
Corporation Finance
3
MGMT 301
(Recommended 3 General Education Course
As published: “Basic Management Concepts”
3
MGMT 471W
Strategic Management and Business Policy
3
MIS 204
Introduction to Management Information Systems
3
MKTG 301
Principles of Marketing
3
MKTG 342
Marketing Research
3
MKTG 343
Introduction to Marketing Analytics
3
MKTG 444
Buyer Behavior and Applied Research
3
SCM 301
Supply Chain Management
3

Additional Courses

0 items

Additional Courses: Require a grade of C or better

10 items

ENGL 15
Rhetoric and Composition
Not resolved to a course
or: ENGL 30H Honors Rhetoric and Composition
3
MATH 110
Techniques of Calculus I
or: MATH 140 Calculus With Analytic Geometry I
4
MKTG 441
Sustainability in Marketing Strategy
or: MKTG 450W Marketing Strategy
3
SCM 200
Introduction to Statistics for Business
or: STAT 200 Elementary Statistics
4
Select 3 credits from the following list:
Not resolved to a course
3
ECON 470
International Trade and Finance
3
FIN 471
420, or 451 3 Approved Finance Elective
As published: “International Finance”
3
IB 303
(IL) 3 Elective
As published: “International Business Operations”
3
MGMT 461
International Management
3
MKTG 445
Global Marketing
3

Other 300-400-level International Business courses

14 items

Select 15 credits of Marketing electives from:
Not resolved to a course
15
MKTG 327
Retailing
3
MKTG 410
Personal Selling (or marketing elective as
As published: “Personal Selling”
3
MKTG 422
Advertising and Sales Promotion Management
3
MKTG 445
Global Marketing
3
MKTG 473
Digital Marketing
3
MKTG 475
Innovation and Product Management
3
MKTG 478
Services Marketing Management
3
MKTG 480
(or Marketing 3 Approved Elective (or MGMT
As published: “Intermediate Social Media Marketing”
2
MKTG 485
Business-to-Business Marketing
3
MKTG 494
Research Project
1-12
MKTG 495
Internship
1-18
MKTG 496
Independent Studies
1-18
MKTG 497
Special Topics
2

Supporting Courses and Related Areas

1 item

Select 18 credits from any business major field or any non-business major field, except for all KINES (GHW) courses, any ENGL course below ENGL 15, and any MATH course below MATH 110. Exceptions may be petitioned through the applicable department chair.
Not resolved to a course
18

Source. Pennsylvania State University-Penn State Erie-Behrend College, catalog 2026 — https://bulletins.psu.edu/undergraduate/colleges/behrend/marketing-bs/. Captured page pages/0494.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.