Marketing, B.S. (Capital)

Requirements for the Major

Prescribed Courses

1. BA 364Y

   3 General Education Course

   As published: “International Business and Society”
   3
2. BA 462

   Business Strategy
   3
3. ECON 102

   Introductory Microeconomic Analysis and Policy
   3
4. ECON 104

   3 General Education Course

   As published: “Introductory Macroeconomic Analysis and Policy”
   3
5. FIN 301

   Corporation Finance
   3
6. MGMT 301

   (Recommended 3 General Education Course

   As published: “Basic Management Concepts”
   3
7. MIS 390

   Foundations of Information Systems

   As published: “Information Systems Management and Applications”
   3
8. SCM 301

   Supply Chain Management
   3

Prescribed Courses: Require a grade of C or better

1. MKTG 301

   Principles of Marketing
   3
2. MKTG 330

   Consumer Behavior
   3
3. MKTG 342

   Marketing Research
   3
4. MKTG 450W

   Marketing Strategy
   3

Additional Courses

1. ACCTG 211

   Financial and Managerial Accounting for Decision Making

   or: ACCTG 201& ACCTG 202 Introduction to Financial Accounting and Introduction to Managerial Accounting
   4-6
2. BA 241& BA 242

   Legal Environment of Businessand Social and Ethical Environment of Business

   Not resolved to a course

   or: BA 243 Social, Legal, and Ethical Environment of Business
   4
3. MIS 204

   Introduction to Management Information Systems

   or: MIS 250 Introduction to Problem Solving with Spreadsheet Analysis and Information Systems Management
   3

Additional Courses: Require a grade of C or better

1. SCM 200

   Introduction to Statistics for Business

   or: STAT 200 Elementary Statistics
   4
2. Select 3 credits from the following:

   Not resolved to a course
   3
3. CAS 100A

   Effective Speech
   3
4. CAS 100B

   Effective Speech
   3
5. CAS 100C

   Effective Speech
   3
6. CAS 100S

   Effective Speech
   3
7. Select 3 credits from the following:

   Not resolved to a course
   3
8. ENGL 15

   Rhetoric and Composition

   Not resolved to a course
9. ENGL 15S

   Rhetoric and Composition

   Not resolved to a course
10. ENGL 30H

    Honors Rhetoric and Composition

    Not resolved to a course
11. ENGL 30T

    Honors Freshman Composition First-Year Seminar

    Not resolved to a course
12. ESL 15

    ESL Composition for American Academic Communication II

    Not resolved to a course
13. Select 3 credits from the following:

    Not resolved to a course
    3
14. ENGL 202A

    202B, 202C, or 3 Integrative Studies Course

    As published: “Effective Writing: Writing in the Social Sciences”
    3
15. ENGL 202B

    3 Art Area I course (see

    As published: “Effective Writing: Writing in the Humanities”
    3
16. ENGL 202C

    Effective Writing: Technical Writing
    1
17. ENGL 202D

    3 Supporting Course (300

    As published: “Effective Writing: Business Writing”
    3
18. Select 3-4 credits from the following:

    Not resolved to a course
    3-4
19. DA 101

    Introduction to Data Analytics
    3
20. MATH 110

    Techniques of Calculus I
    4
21. MATH 140

    Calculus With Analytic Geometry I
    1
22. Select 9 credits from the following:

    Not resolved to a course
    9
23. ECON 342

    Industrial Organization
    3
24. MKTG 302

    Marketing Techniques for Electronic Commerce
    3
25. MKTG 310

    Public Relations and Marketing
    3
26. MKTG 327

    Retailing
    3
27. MKTG 343

    Introduction to Marketing Analytics
    3
28. MKTG 410

    Personal Selling (or marketing elective as

    As published: “Personal Selling”
    3
29. MKTG 422

    Advertising and Sales Promotion Management
    3
30. MKTG 443

    3 General Education Course

    As published: “Sports Marketing”
    1
31. MKTG 445

    Global Marketing
    3
32. MKTG 473

    Digital Marketing
    3
33. MKTG 474

    Marketing Analytics
    3
34. MKTG 476

    Sales Management
    3
35. MKTG 478

    Services Marketing Management
    3
36. MKTG 485

    Business-to-Business Marketing
    3

Supporting Courses and Related Areas

1. Select 12 credits from 200-400 level business courses from: ACCTG, BA, ECON, FIN, HRM, MIS, MGMT, MKTG, or SCM in consultation with an academic adviser and in support of the student's interests

   Not resolved to a course
   12