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Program checklist · Marketing Analytics and Insights

Marketing Analytics and Insights

Pennsylvania State University-Penn State Greater Allegheny · McKeesport, PA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing Analytics and Insights
Total credits (published)
30
Credits (computed from items)
30
Catalog edition
2026
Checklist type
degree-program
Identifiers
IPEDS UNITID
214786
CourseShelf checklist
CK_214786_2c99d604
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Master of Marketing (M.Mkt.)

0 items

    Required Courses

    0 items

      The core MMAI courses are designed to teach students to think more strategically, assess external trends, learn from exemplar organizations, and enhance their ability to formulate, articulate, and implement strategy.

      major core · 7 items
      1. BA 804
        Ethical Leadership
        Not resolved to a course
        3
      2. MBADM 821
        Marketing in a Global Environment
        Not resolved to a course
        3
      3. MKTG 540
        Marketing Analytics
        Not resolved to a course
        3
      4. MKTG 811
        Driving Business Success with Marketing Analytics
        Not resolved to a course
        3
      5. MKTG 812
        Evaluating Marketing Communications in the Digital World
        Not resolved to a course
        3
      6. MKTG 813
        Data-Driven Customer Acquisition & Retention
        Not resolved to a course
        3
      7. MKTG 814
        Analytics for Brand Management and Customer Experience
        Not resolved to a course
        3

      Electives

      electives · 1 item
      1. Students will also complete 6 credits of elective courses. A list of elective courses approved to count towards the degree requirements will be maintained by the program office.
        Not resolved to a course
        6

      Culminating Experience

      1 item
      1. MKTG 815
        Marketing Data Integration to Create Consumer Insights (Capstone)
        Not resolved to a course
        3
      Source. Pennsylvania State University-Penn State Greater Allegheny, catalog 2026 — https://bulletins.psu.edu/graduate/programs/majors/marketing-analytics-insights/. Captured page pages/0910.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.