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Program checklist · B.S.

Marketing, B.S. (Business)

Pennsylvania State University-Penn State Lehigh Valley · Center Valley, PA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.S.
Credential class
ceterms:BachelorDegree
CIP
52.0101
Credits (computed from items)
76
Catalog edition
2026
Checklist type
degree-program
Identifiers
IPEDS UNITID
214670
CourseShelf checklist
CK_214670_089eb296
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Requirements for the Major

major core · 0 items

    Prescribed Courses

    7 items
    1. BA 342
      Socially Responsible, Sustainable and Ethical Business Practice
      Not resolved to a course
      3
    2. BA 411
      Analyzing Business and Industry
      Not resolved to a course
      3
    3. BLAW 341
      3
    4. ECON 102
      Introductory Microeconomic Analysis and Policy
      Not resolved to a course
      3
    5. ECON 104
      Introductory Macroeconomic Analysis and Policy
      Not resolved to a course
      3
    6. MIS 250
      Introduction to Problem Solving with Spreadsheet Analysis and Information Systems Management
      Not resolved to a course
      3
    7. SCM 301
      Supply Chain Management
      Not resolved to a course
      3

    Prescribed Courses: Require a grade of C or better

    8 items
    1. ACCTG 211
      Financial and Managerial Accounting for Decision Making
      Not resolved to a course
      4
    2. ENGL 202D
      Effective Writing: Business Writing
      Not resolved to a course
      3
    3. FIN 301
      3
    4. MGMT 301
      Basic Management Concepts
      Not resolved to a course
      3
    5. MKTG 301
      Principles of Marketing
      Not resolved to a course
      3
    6. MKTG 330
      Consumer Behavior
      Not resolved to a course
      3
    7. MKTG 342
      Marketing Research
      Not resolved to a course
      3
    8. MKTG 450W
      Marketing Strategy
      Not resolved to a course
      3

    Additional Courses

    0 items

      Additional Courses: Require a grade of C or better

      22 items
      1. MATH 110
        Techniques of Calculus I
        Not resolved to a course
        or: MATH 140 Calculus With Analytic Geometry I
        4
      2. SCM 200
        Introduction to Statistics for Business
        Not resolved to a course
        or: STAT 200 Elementary Statistics
        4
      3. Select 3 credits from the following:
        Not resolved to a course
        3
      4. ENGL 15
        Rhetoric and Composition
        Not resolved to a course
      5. ENGL 30H
        Honors Rhetoric and Composition
        Not resolved to a course
      6. ENGL/CAS 137H
        Rhetoric and Civic Life I
        Not resolved to a course
      7. ESL 15
        ESL Composition for American Academic Communication II
        Not resolved to a course
      8. Select 9 credits from the following:
        Not resolved to a course
        9
      9. MKTG 327
        Retailing
        Not resolved to a course
      10. MKTG 410
        Personal Selling
        Not resolved to a course
      11. MKTG 422
        Advertising and Sales Promotion Management
        Not resolved to a course
      12. MKTG 426
        Business Marketing
        Not resolved to a course
      13. MKTG 428
        Advanced Sales Management
        Not resolved to a course
      14. MKTG 437
        Advanced Retailing and Merchandise Management
        Not resolved to a course
      15. MKTG 440
        Services Marketing
        Not resolved to a course
      16. MKTG 442
        Sustainable Behavior of Consumers, Firms, and Societies
        Not resolved to a course
      17. MKTG 443
        Sports Marketing
        Not resolved to a course
      18. MKTG 445
        Global Marketing
        Not resolved to a course
      19. MKTG 449
        Sports Business Market Strategy
        Not resolved to a course
      20. MKTG 472
        Strategic Brand Management
        Not resolved to a course
      21. MKTG 473
        Digital Marketing
        Not resolved to a course
      22. MKTG 474
        Marketing Analytics
        Not resolved to a course

      Supporting Courses and Related Areas

      2 items
      1. Attainment of 12th credit level proficiency in a single world language. Proficiency must be demonstrated by either examination or coursework.
        Not resolved to a course
        4
      2. Select 6 credits of supporting coursework. See Department List.
        Not resolved to a course
        6
      Source. Pennsylvania State University-Penn State Lehigh Valley, catalog 2026 — https://bulletins.psu.edu/undergraduate/colleges/smeal-business/marketing-bs/. Captured page pages/0689.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.