A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- Marketing, BA/BS
- Credential class
- ceterms:BachelorDegree
- Total credits (published)
- 19
- Catalog edition
- 2026-2027 Catalog
- Checklist type
- degree-program
- Description
- Marketing is an in-demand function for organizations of all sizes and crosses every industry throughout the globe. The digital age and globalization of business has transformed the way consumers behave and requires businesses to adapt to their ever changing needs. To prepare graduates for the skills needed in the new age of marketing, the Utah Tech BA/BS in Marketing Degree is uniquely designed to allow students to focus on marketing career tracks that specifically address areas of specialization. This focused curriculum, along with the traditional marketing and business foundation courses, provides graduates with a competitive advantage. Students who seek a more global perspective on marketing may pursue the BA Degree; this requires the Bachelor of Arts foreign language requirement as outlined in the catalog for every Utah Tech BA degree.
Identifiers
- IPEDS UNITID
- 230171
- CourseShelf checklist
- CK_230171_45b0ebac
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Utah Tech General Education Requirements
general education · 8 items
- EnglishNot resolved to a course3-7
- MathematicsNot resolved to a course3-5
- American InstitutionsNot resolved to a course3-6
- Life SciencesNot resolved to a course3-10
- Physical SciencesNot resolved to a course3-5
- Fine ArtsNot resolved to a course3
- Literature/HumanitiesNot resolved to a course3
- Social & Behavioral SciencesNot resolved to a course3
Bachelor of Arts: Foreign Language Requirement
0 items
Complete one of the following:
Choose 1 of the following · Complete one of the following: · 0 items
- Complete 16 credits in a single foreign language, through earned credit (grade C or higher), credit by examination, or vertical credit from the courses listed on the GE Foreign Language Requirement page 1
0 items
- Complete a 2020 or higher foreign language course (grade C or higher)
0 items
- Complete a 3060 foreign language course listed below (grade C or higher)
0 items
- Receive 16 transfer credits for GEFL 1000 (8) and GEFL 2000 (8) in a single foreign language (grade C or higher)
0 items
OR
0 items
Complete a 1010 course listed below in a second foreign language (grade C or higher) AND one of the following:
0 items
1. In a language not taught at Utah Tech, receive 12 FLATS exam credits for FLAT 1000 (8) and FLAT 2000 (4)
0 items
or
0 items
2. In a language not taught at Utah Tech, receive 12 transfer credits articulated as GEFL 1000 (8) and GEFL 2000 (4) (all grade C or higher)
0 items
OR
0 items
Available only to students who are nonnative English speakers, complete one of the following:
0 items
- Complete 16 credits of ESL courses listed below (grade B or higher)
0 items
- Complete ESL 2750 or ESL 2760 (grade B or higher).
0 items
- Submit one of the following test scores required for unconditional Utah Tech admission: TOEFL (61 iBT, 173 CBT, or 500 PBT); or Michigan (70); or USU-IELE equivalent score. Other tests may be accepted for admission to Utah Tech but will not fulfill this requirement. Official scores must be submitted to the Registrar’s Office.
major core · 0 items
Business Core Requirements
major core · 11 items
- 3
- 3
- As published: “Introduction to Finance 1”3
- As published: “Introduction to Business Data Analytics 1”3
- As published: “Management Information Systems 1”3
- 3
- 3
- 3
- 3
- 3
- As published: “Business Statistics 1”3
Marketing Core Requirements
major core · 7 items
- 1
- 3
- 3
- 3
- 3
- 3
- 3
Marketing Electives
electives · 0 items
Digital Marketing Track
0 items
Students pursuing the Digital Marketing Track will learn to utilize data-driven marketing methods such as social media, search engine marketing, content creation and targeted digital media. Coursework in this track will provide applied knowledge pertaining to campaign strategy, creation, and analysis. Students may take any of the courses listed below to fulfill the remaining 15 credit hours for a Marketing degree.
11 items
- As published: “Design Thinking 1”3
- As published: “SQL & Python for Analytics 1”3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 1-3
- 1-3
Hospitality and Services Marketing Track
0 items
The Hospitality and Services Marketing Track introduces students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. Students will learn to develop strategies that create and capture customer value. This track is ideal for those planning careers in hospitality, tourism, sales, retail management, brand management and integrated marketing communications. Students may take any of the courses listed below to fulfill the remaining 15 credit hours for a Marketing degree.
major core · 18 items
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 1-3
- 3
- 3
- 3
- 1-3
- As published: “Special Topics in Marketing (Hospitality and Services Marketing Track)”1-3
- 3
- 3
Marketing Analytics Track
0 items
Students pursuing the Marketing Analytics Track will focus on analyzing marketing performance metrics and uncovering insights related to digital marketing and brand management. This track equips students with the tools and knowledge needed to make data-driven decisions. This track is appropriate for students wishing to pursue careers as a marketing analyst, digital marketing analyst, CRM analyst or SEO analyst. Students may take any of the courses listed below to fulfill the remaining 15 credit hours for a Marketing degree.
10 items
- As published: “Design Thinking 1”3
- As published: “SQL & Python for Analytics 1”3
- As published: “Big Data Analytics 1”3
- As published: “Data Visualization and Storytelling 1”3
- 3
- 3
- 3
- 3
- 1-3
- 1-3
Marketing Generalist Track
0 items
Students pursuing the Marketing Generalist Track will gain insight and experience across the discipline. The curriculum is designed to equip students with the skills and knowledge needed to excel in various marketing roles across diverse industries. This track is appropriate for students pursuing careers in areas such as sales management, retail management, marketing management, brand management and product management. Students may take any of the courses listed below to fulfill the remaining 15 credit hours for a Marketing degree.
15 items
- As published: “Design Thinking 1”3
- As published: “SQL & Python for Analytics 1”3
- 3
- As published: “Social Media Production 1”3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 1-3
- 1-3
- 1-3
- 3
Complete List of All Marketing Electives
electives · 39 items
- As published: “Public Speaking”3
- 3
- 3
- As published: “Design Thinking 1”3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- As published: “SQL & Python for Analytics 1”3
- As published: “Big Data Analytics 1”3
- As published: “Data Visualization and Storytelling 1”3
- 3
- 3
- As published: “Social Media Production 1”3
- 3
- 3
- 3
- 3
- 3
- 1-3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 3
- 1-3
- 1-3
- 1-3
- 3
- 3
- As published: “Web Design Fundamentals (ALCS) 1”3
Source. Utah Tech University, catalog 2026-2027 Catalog — https://catalog.utahtech.edu/programs/management-marketing/marketing-ba-bs/index.html. Captured page pages/0079.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.