A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- Graduate Certificate
- Credential class
- ceterms:Certificate
- CIP
- 19.0203
- Total credits (published)
- 12
- Catalog edition
- 0281
- Checklist type
- degree-program
- Description
- The Woodbury School of Business MBA program offers a Marketing Graduate Certificate that teaches conceptual frameworks and analytical tools for marketing decision-making from a cross-functional and strategic orientation. Focuses on understanding user needs, forecasting and planning, solution design, managing adoption, and communicating value. Utilizes research tools, such as survey design, experimentation, interviewing, and analytics to collect and analyze data. Focuses on the practice of advanced marketing management topics including brand management, product management, product development, services marketing, pricing and conjoint analysis. Integrates forecasting including diffusion models and other tactics, resource allocation, and managing profit and loss statements. Also integrates marketing communication and distribution concepts and frameworks from digital marketing and ecommerce.
Identifiers
- IPEDS UNITID
- 230737
- CourseShelf checklist
- CK_230737_7f05a152
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Program Requirements
0 items
Required Courses
4 items
- 3
- 3
- 3
- 3
Source. Utah Valley University, catalog 0281 — https://catalog.uvu.edu/business/business-graduate-programs/marketing-graduate-certificate/. Captured page pages/0281.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.