PML 670Using Technology to Solve Health0.5
- Subject
- PML
- Credits (min)
- 0.5
- Credits (max)
- 0.5
- Type
- course
- Edition
- 2026-2027
- Source
- bentleydownloads.s3.amazonaws.com
Bentley University · Courses
PML
6 courses with the subject PML, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
PML 671Introduction to the Structured Query
- Subject
- PML
- Type
- course
- Edition
- 2026-2027
- Source
- bentleydownloads.s3.amazonaws.com
PML 672Mastering Generative AI Tools for
- Subject
- PML
- Type
- course
- Edition
- 2026-2027
- Source
- bentleydownloads.s3.amazonaws.com
PML 673Digital Marketing Analytics Lab0.5
The Digital Marketing Analytics Tech Lab equips students with a foundational and systematic understanding of digital marketing analytics concepts, metrics, and practices. Students will explore key topics, including analytics across various channels (e.g., websites, paid ads, SEO, social media), digital campaign creation (e.g., digital advertising), and campaign optimization (e.g., A/B testing). The course emphasizes critical skills such as analyzing channel-specific metrics, designing effective campaigns, and applying optimization techniques. Through a hands-on, practical approach, students will engage with industry-standard tools like Google Analytics 4, Google Keyword Planner, and Google Ads to address real-world business challenges and develop actionable insights. Typically Offered: As needed
- Subject
- PML
- Credits (min)
- 0.5
- Credits (max)
- 0.5
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-graduate
- Source
- bentleydownloads.s3.amazonaws.com
PML 674Analyzing and Presenting Data with
- Subject
- PML
- Type
- course
- Edition
- 2026-2027
- Source
- bentleydownloads.s3.amazonaws.com
PML 675Leveraging Immersive Technologies for Business Innovation
and Strategic Leadership (0.5 credits) Immersive technologies are rapidly emerging as critical tools for businesses seeking innovative ways to engage with customers, drive digital commerce, and manage operations. This PMBA Tech Lab will introduce students to the business opportunities and challenges associated with these technologies, focusing on their applications in strategic leadership and innovation. Throughout the lab, students will explore the technological foundations of immersive experiences, including virtual reality (VR), augmented reality (AR), and related platforms, while examining case studies of successful business integrations. The lab will culminate in the specification of a VR-enabled business strategy project, allowing students to apply the concepts they have learned in a practical setting. Students will come to campus at one of several available times before the tech lab begins to get training on a VR headset. Typically Offered: As needed 2026-2027-Graduate 81 Professional MBA Workshops (PMW)
- Subject
- PML
- Type
- course
- Edition
- 2026-2027
- Source
- bentleydownloads.s3.amazonaws.com
Source: Bentley University's catalog, linked per course · table learning_unit · CourseShelf publish 61