50 courses with the subject FASH, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
FASH 101The Business of Fashion
This survey course takes an interdisciplinary approach to the fashion business as it relates to cultural, historic, economic, and contemporary influences, giving students a basic understanding of the terms and concepts associated with the fashion and retail industries. The concepts and practices developed are equally applicable to the many career paths possible within the Fashion Industry. Topics include: technological applications, environmental influences on fashion; the fashion cycle; trend forecasting; fashion marketing; women's, men's, and children's apparel; supply chain management; product development, foreign and domest
This course examines the psychological and sociological variables that shape the fashion consumer’s decision-making process. The wants and needs of consumers will be explored through an understanding of attitudes, and purchase motivation. Students will consider internal and external influencing factors, including the influence of social media and technology, the potential impact of government regulation, the consumer’s perception of self, and their perceived social and ethical responsibilities. The goal of building a strategy towards a satisfied and loyal customer will be at the heart of the conversation.
Focusing on the personal characteristics that a comprise a professional visual presentation, this workshop-style class with provide hands-on experience with fashion modeling. Developing stage presence and connecting with the audience will be emphasized while practicing various types of choreography. Study of the latest runway modeling techniques. Open to all students.
Microsoft Excel is the foundation of business analytical software and has become the number one required skill for industry professionals. This course will introduce basic spreadsheet functions such as; formatting, data entry, pivot tables and analytical graphical display. Projects will directly reflect best industry practices. Students will apply developed skills to projects throughout the fashion curriculum.
Students studying historic fashion incorporate the LFC as a primary research tool for writing assignments and connected learning projects. Students are able to examine selected clothing and accessories to study the characteristics of historic dress in connection with theoretical concept Learning Outcomes: FASH420: Coco Chanel famously said that "fashion is architecture: it is a matter of proportions." In this presentation, Fashion Retail and Merchandising students, Dana Blanchette and Hillary Brown, explore architectural details from historic homes in Newton and how such elements are exp FASD325: Professor Blake works with students studying footwear design, as they examine design features and the anatomy of specific styles. FASD215: Fashion Design and Production student Sammi Yang created original illustrations of 20th century nurses uniforms for a book publication and exhibition at the Brigham and Women's Hospital in Boston, MA, titled "The Fashionable Nurse." FASH200: Students have the opportunity to see actual fashion plates from the early 19th century by exploring Ackermann's Repository of Arts from the LFC. Certain examples from this collection are also depicted in the assigned textbook for this course which brings the content to life. HEM301: Social Events Management- Event Management Students collaborate with Wedeman Gallery Director and Professor, Vladimir Zimakov, to exhibit objects that profile everyday life in early 20th century Boston. HON305: Three Credit Directed Study- Fashion and Retail Merchandising student, Chanel Mendoca, presents a research paper with Professor and Curator, Jill Carey. Title: "Female Identity Through Vietnamese Tribal Dress" for the Fashion, Style, Appearance, Consumption and Design area of th
This course provides an understanding of business strategies related to assortment planning, buying, and allocating inventory. Building upon retail math and excel fundamentals, students create stock and sales plans in accordance with the goals and objectives of a given seasonal sales strategy, including methods of figuring markups, sales projections, turnover, average stock, stock-to-sales ratios, open-to-buy, markdowns, and gross margin. Negotiation skills related to terms of sale, shipping and pricing strategies are explored within the wholesale/retail business relationship. Both manual and computer-based calculations are exp
This course brings fashion communication, design and merchandising fashion students together in an international setting to offer exposure to and research of the ever changing global fashion industry. Course structure focuses on the host country’s culture and fashion industry, setting the stage for an intensive study abroad experience. While abroad, students will experience a combination of lecture and field practice. In addition to Lasell faculty, professionals from the host country’s fashion industry lecture on a variety of topics. Hands-on workshops play an important role in exploring content. Cultural immersion includes a c
This course explores issues surrounding the concept of sustainability in relation to the fashion industry. The history and contemporary status of sustainability in a global fashion context will be explored, including the influence of social, cultural, and economic factors. Guest speakers include specialists in sustainable fashion design & production, the greening of the supply chain, merchandising, and promoting the sustainable product.
Technical skills are becoming more and more a required proficiency in all capacities of the fashion industry. This course introduces Fashion & Retail Merchandising and Fashion Communication & Promotion students to software prominently used for apparel manufacturing, retail and media. With a focus on methods of visual communication, projects include technical drawing, colorization, editing, and integration and manipulation of photographic images.
The goal of ENV 208X/FASH 208X is to explore the environmental, social and economic issues and problems arising out of the global fashion industry. We will examine where and how our clothing is manufactured, distributed and disposed of as well as some of the innovative approaches some companies are taking in order to address some of the problems associated with the industry.
This course introduces the study of textiles through exploration of the production of fibers and methods of creating fabrics. Students learn to identify fiber content, properties and various types of weaving and knitting applications. Other topics include the study of fiber characteristics, quality and care of fabric finishes, and a practical assessment of fabrics in relationship to particular end uses.
The course will review ways in which both brick and mortar and e-commerce channels are managed in terms of strategic planning, store operations and logistics, merchandise promotion, employee management and development, inventory control, and growth strategies. Using industry based case studies and forum discussions, students will survey various types of innovative retail formats and merchandising techniques within Omnichannel platforms as well as various consumer dynamics. The course will also evaluate levels of technology used by retailers within their corporate systems. Prerequisite:FASH101 & ECON101
This course builds a foundation to communicate design concepts and create visual solutions for promoting merchandise or ideas. Observation and critiques foster understanding of visual merchandising as a promotional tool. Hands-on projects require research, synthesis of technical, aesthetic and conceptual knowledge to create effective solutions through use of color theories and design principles. Students become familiar with journalistic reporting and written analysis through various media applications. Prerequisite: ARTS126 & FASH101
This course provides a scientific foundation for understanding textiles through both lecture and laboratory study. Students investigate the chemical and physical properties of fibers, yarns, and fabrics, while applying methods of textile testing and identification. Topics include color science, fiber characteristics, detergency, natural and chemical dyeing, fabric construction methods, and finishing processes. Laboratory procedures emphasize inquiry-based projects, allowing students to apply chemical theory and testing techniques to evaluate textile performance, quality, and end-use suitability. In addition, students gain perspective on the global textile industry, including trade, sourcing, and production, to connect material science with the broader fashion system. By integrating textile knowledge with chemistry, the course prepares students to make informed decisions about material selection, care, and sustainabilit
The fashion and retail industry has changed radically with shifts into new digital channels. Omni-channel selling and communication models continue to be an opportunity for business growth and expansion. The rise of social media and the expanding proliferation of digital devices, platforms, and applications make digital marketing a necessity for corporate survival. Through a combination of case studies and exploration of innovative technology students learn how the elements of digital strategy work together with traditional media to attract prospective customers. This course will explore inventive kinds of marketing strategies where the new selling floor is the virtual world. Prerequisite: FASH 101
This course examines communication strategies in the fashion industry. Students analyze the different facets of communication including maintaining consistency with integrated and content marketing, navigating the global landscape, messaging through digital and various media channels, and managing emerging trends in social marketing. Guest speakers, connected learning projects, and field trips facilitate the transfer of theory into practice, providing the student with a platform for developing a viable body of work related to fashion communication. Prerequisites: ENG 102, COM 101 and FASH 101.
This course is designed to prepare students for the professional work environment through researching career opportunities and identifying the qualifications necessary to be competitive. Students reflect on personal abilities and characteristics, which will help them to be successful and create a plan to acquire skills they may not already have. They will design a personal digital portfolio including resume, cover letter, and biographical statement, and will begin to build a professional network through LinkedIn. The course also explores career development and professional strategies, designed to prepare students for their requ
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
This course integrates fashion industry promotional activities centered around the "promotion mix." Through the creative integration of topics such as advertising, public relations, marketing, social media, direct marketing, sales promotions, personal selling, visual merchandising and special events, students create and execute multidimensional promotional campaigns. The class explores the concept of integrated marketing communications linking various external and internal factors that stimulate consumption of a product or service. Students participate in group projects that replicate industry scenarios, both creatively and logistically. Exploration of contemporary methods to measure consumer behavior
This course builds on the concepts learned in FASH 201 Merchandise Planning & Control and FASH 211 Retail Management extending into retail store planning, trading area and site analysis, financial management, omnichannel retailing and performance metrics. All phases of merchandising and sales management, including merchandise logistics, enabling technology, distribution channels, retail assortment planning and labor administration are incorporated into a comprehensive study of retail operations. Technological applications that are industry specific are utilized throughout this course. Prerequisite: FASH 211
This course picks up the history of fashion as it moves from the nineteenth century into a new era, examining the aesthetic and sociocultural forces that have influenced the development of styles from modernity to globalization. Students will use their skills in critical thinking to understand fashion as an art form, a commodity, and a symbol of cultural and personal expression. Students will also explore how contemporary designers draw from and reinterpret fashions from across the twentieth century. Prerequisites: ENG 102
This course introduces students to the processes involved in designing a set, display, or interactive environment. The elements and principles of design are closely examined, developed, and applied. Students learn to solve problems of space, volume, color, texture, lighting, and design. Drafting techniques are emphasized, as are presentation skills. Practical modeling and construction techniques, including use of 3D computer software are used in the process of creating a setting and installations. Prerequisite: FASH 212.
Fashion Photo Styling is designed to provide fashion designers, stylists, and merchandisers with an understanding of the conventions and visual traditions of fashion photography. The principles of lighting are discussed particularly as it relates to the creation of mood and image. An exploration of the history of fashion photography familiarizes students with its various visual traditions and styles. The relationship between marketing principles and the determination of style in the context of image usage are explored. Regular photo shoots provide students with hands-on experience of image creation.
This course introduces concepts related to fashion branding and brand recognition achieved by analysis of brand management theory; essentially the notion that perceived value or equity of a fashion brand can be increased through advertising, marketing, thematic control and integrated marketing communications. This creates a promise of style value and product quality that translates into brand loyalty. The course considers influences such as social media, iconic brand ambassadors, cultural branding and Omni-channel communications. The course also builds skills, which lead to creation of brand strategy, ethos and the ability to r
This course focuses on development of a working knowledge of planning, management, and organizational skills required to produce successful fashion shows. Hands-on experiences throughout the semester address the importance of teamwork, communication, and professionalism demanded in the fashion industry. Students plan, organize, and produce the annual fashion show as final project. Prerequisite: FASH 211 or FASM218
Exploring the global product development matrix, students in this course work together in teams to explore the product lifecycle in terms of sourcing and production. Class sessions combine lectures and cases with hands-on exercises to reinforce key concepts. This survey course covers topics including supply chain management, design calendars, apparel product price points, brand differentiation, product distribution channels, trend forecasting services, color management, specification and technical package development, sizing, quality control, ethics, and evaluation of the global production environment. Pre-requisite: FASH211 or
Digital Marketing is a comprehensive course that concentrates on marketing within the virtual world. With a strong focus on the operational and functional aspects of this dynamic subject, the course will review tactical advice and real life examples. The course will cover key topics such as search engine optimization and marketing, retargeting, social media marketing, email marketing, lead generation and calls to action, online experiential marketing and consumer behavior in the virtual world. Students will also be introduced to the history of the internet and fundamentals of an effective digital presence. Students will discuss
This course introduces students to theories and framework used to explain and predict fashion change. Course includes field trips to trade shows, museum visits , and presentations by industry professionals to help students understand the relationship of economic, artistic, technological, social and cultural influences to fashion change.Students apply creative ,research, and analytical skills to plan and develop a trend forecast. Prerequisite: FASH200
This course integrates ethical, moral and legal issues regarding the fashion industry from design and manufacturing through distribution, promotion and sales. Grounded in theories of consumption, students will explore operating procedures for various aspects of the apparel business such as; responsible advertising, consumer privacy, compliance with sustainable practices, fair labor and working conditions, design with a focus on gender identity or age appropriateness, and recognizing fashion’s influence on body image and eating disorders. Students will address topics through in depth discussions using group models and by explori
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
This course evaluates the concept of fashion in the cultural context and its impact on human behavior as non-verbal communication, including the expression of national identity. Through a historical and contemporary study of the connection between fashion and society, the relationships between clothing, culture, ethnicity, social and political events, economic status, and geographical location are examined. Students explore the symbolic aspects of clothing from the personal and consumer standpoints. Prerequisite: PSYC 101 or SOC 101.
This course is designed to prepare students for the professional work environment through simulated business activities, case studies, and meetings with faculty and industry experts. The course explores career development and professional strategies, each of which is designed to prepare students for FASH 415 Internship. Prerequisites: FASH211 or FASH218, & JR status
This course offers the student an opportunity to reflect and directly apply industry methods and practices acquired over the course of their degree studies. Students design and execute an in-depth project that engages them in research and experimentation, applying merchandising theories to a variety of situations. Prerequisite: FASH 415. Can be concurrent.
This course is a concentrated exploration of the challenges of serving international retail dynamics and trends. The focus will be to provide students global perspectives regarding retailing through different channels within a variety of geographies. With an emphasis on increasing demand for product, marketing, merchandising and supply chain analysis, this course enables the student to interpret a worldwide perspective when planning for retail execution across regions with different seasonality, retail models and supply chain dynamics. Topics will include; competitive threat from online retailing, the challenge of cybersecurity
Digital Commerce is today’s fastest growing business model in the retail industry. This course will prepare students to understand the underpinnings of both the front and back end of e-commerce website and app development, the digital consumer and their behaviors, UX design (user experience) and the end-to-end shopping journey from home page to shopping cart. Students will analyze the impact of e-commerce on business models and strategy as well as the infrastructure of these operations. The course will also review retail analytics with an emphasis on both qualitative and quantitative analysis used to track behavior and conversion. Students will apply critical thinking skills to assess web and a and a focus on social responsibility. lopers, journalists, bloggers, public relations professionals, and visual merchandisers for a variety of product categories and companies. Graduates receive a Bachelor of Arts Degree in Fa unication, including ethics and policy formulation that are playing key roles in the materialization of a new global communication era. kills that will guide effective action in their professional careers and interpersonal relationships. This course includes a Service Learning component. n the news and popular culture’s view of the ethical lapses in the mass media, journalism, advertising, and public relations are also explored. The examination of media ethics is done from special events, and community and government relations for organizations. Prerequisite: COM 101. es. Prerequisite: COM 101 or SOC 101 or PSYC 101. blog production. Students have a great deal of real-world experience with a live, constantly updated blog, and a solid understanding of the fundamentals of writing for the web and using so behavior, and how to set goals and objectives. A cooperative learning project requires students to engage in the kind of strategic thinking, planning and execution that is done by adverti 20 e of the most important forms of mass media; explore messages and themes highlighted by style and content, as well as the various effects of those messages in specific cultural or industry nd research. an-American characters during segregation and the “LA Rebellion” and “New Black Cinema” movements which challenged those representations. We will also explore explosions of themes of viole partments across campus, the first few weeks of the class will provide readings, lecture, and discussion on the background and history of the journalism field. fective sports communication campaigns; how to use mass and social media platforms for brands, personalities and teams; and how to manage and mitigate crisis communication.Formerly - COM30 of the civic values of democracy, truth, and responsible citizenship. Prerequisites: COM 101 or POLS 101 or SOC 101. plan a comprehensive media relations program. Prerequisites: COM 101, COM 208. ntifies and targets the appropriate media outlets for advertising placements. The class has a modicum of pressure and intensity that reflects some of the challenges necessary to succeed in are encouraged to critically evaluate the role of media in the lives of children.COM 101 or PSYC 101. edia’ and reinforces the competencies of writing, research, visual communication, and speech. tising strategies to support a brand. Prerequisite: COM 221 OR buss220 programming, for example to audio and video files streaming on computers, such as tablets, the decline of network TV and the rise of hundreds of cable channels. However, all of these new ciousness of past and contemporary global issues. Prerequisite: COM 101 portant research, writing, and oral communication skills they have developed. This course serves as the theoretical component of their capstone experience and is a writing-intensive course ATH116 evolving social consciousness in the global fashion market place. Prerequisite: By application, Permission of instructor. 101 ehavior are also considered. Prerequisite: FASH 211 or FASH 218 rand management process will be discussed from inception to consumption and analyzed through contemporary case studies. Prerequisites: BUSS220 & Jr Standing ctionality and cross channel promotions. Developing strategies to create apps, websites, and virtual or augmented reality customer experiences will offer a contemporary and visionary oppor rerequisite: ENG102 ls, distribution and supply chain practices and the fragmentation of the consumer market. FASH302 or permission of instructor. pp functionality, ease of navigation, and ways to engage the consumer in the virtual world. Prerequisite: MATH208, FASH211 & FASH105 ebsite management into action. Students will work as an executive team on the different aspects of planning and executing a minimum of 3 Pop Up’s during the fall semester. Students will be will be discussed. This course will consist of lecture, in class assignments, projects, case studies and tests.Pre-requisites: FASH201, FASH315, FASH309 ability to maximize opportunities and explore career path options while receiving four academic credits Prerequisites: FASH219 & FASH207 or FASD220 uctor. on from Hubspot Academy. Prerequisites: WRT102, COM 101 and FASH 101. ctionality and cross channel promotions. Developing strategies to create apps, websites, and virtual or augmented reality customer experiences will offer a contemporary and visionary oppor ng systems of equations, linear programming, statistical, and graphical data analysis. anagement. Prerequisite: MATH 106 with a grade of C or better or through placement testing. ns of conics. Prerequisite: MATH 205 with a grade of C or better. y the textbook and the instructor. Strategies and tools for solving problems include, but are not limited to: •Draw a Diagram•Systematic Lists•Eliminate Possibilities•Matrix Logic•Look for unication, including ethics and policy formulation that are playing key roles in the materialization of a new global communication era. special events, and community and government relations for organizations. Prerequisite: COM 101. rand management process will be discussed from inception to consumption and analyzed through contemporary case studies. Prerequisites: BUSS220 & Jr Standing ability to maximize opportunities and explore career path options while receiving four academic credits Prerequisites: FASH219 & FASH207 or FASD220 on from Hubspot Academy. Prerequisites: WRT102, COM 101 and FASH 101. ctionality and cross channel promotions. Developing strategies to create apps, websites, and virtual or augmented reality customer experiences will offer a contemporary and visionary oppor ion diffusion); consumer behavior and digital media; social media analytics and monitoring; brand strategies on social media; best marketing practices for paid and unpaid social media; and pp functionality, ease of navigation, and ways to engage the consumer in the virtual world. Prerequisite: MATH208, FASH211 & FASH105 shion Media and Marketing . a constructively critical point of view, with a particular focus on the intersection of media and society. Prerequisite: COM 101. cial media for promotional purposes. Prerequisite: COM 101. sers, researchers, media planners, and copywriters. The course also addresses how the advertising industry is regulated and how key social issues and various consumer constituencies can present problems for advertising professionals. Prerequisite: COM 101. contexts including classical and contemporary Hollywood, European art cinema, Japan, Russia, and West Africa. Prerequisite: COM 101 nce and sex in contemporary Hollywood which further stretch and shape societal conventions in the US, including discussions of films like Bonnie and Clyde, Pulp Fiction, and Natural Born Killers. the advertising industry. Prerequisite: COM 221 or BUSS220 technologies demand more TV entertainment content, not less.This course uses two avenues of inquiry: one exploring the mass communication basis for studying the content delivered through medium of TV; and another outlining an analysis of TV content which illustrates the transmission of cultural values (primarily American) to the audience. Prerequisites: COM 101 . Prerequisite: COM315 and Senior standing. tunity. Integrating skills obtained in FASH207- Digital Tools, students will be fully immersed in the creation of their own fashion digital shopping channels. Prerequisite:FASH105,FASH207 & FASH211 or FASH218 responsible for all promotion-both physical and digital, and website design and management. Students will be responsible for inventory management and control, including the procurement of merchandise through re-orders of sweatshirts, working with both the Graphic Design League and Fashion Design students to create t-shirt designs, and visiting trade shows in NYC and tunity. Integrating skills obtained in FASH207- Digital Tools, students will be fully immersed in the creation of their own fashion digital shopping channels. Prerequisite: FASH105, FASH207 & FASM218 a Pattern•Guess and Check•Sub Problems•Unit Analysis•Solve An Easier Related Problem•Physical Representations•Work Backwards•Venn Diagrams•Finite Differences tunity. Integrating skills obtained in FASH207- Digital Tools, students will be fully immersed in the creation of their own fashion digital shopping channels. Prerequisite: FASH105, FASH207 & FASM218 B2B marketing and social media. Additionally, students will have the opportunity to become Hubspot certified. Prerequisite: BUSS220 Marlborough, Massachusetts for product that fits within the STUDIO1851 mission.Prerequisite: FASH302
This course continues to manage all aspects of running a POP Up Store, which will be the test market for our future student run, on campus store and website. This retail store would eventually become the subject of a future course within the fashion department. In addition to being a Connected Learning Experience for the Fashion Department and beyond, the store would be a venue for show casing the artistic abilities of faculty, students and all Lasell Community members. Students will continue a research and planning project started in SP17, evolving the ideas and building on progress made towards a professional, and operationally sound business plan, and putting all phases of POP Up shops and website
This course continues to manage all aspects of running a POP Up Store, which will be the test market for our future student run, on campus store and website. This retail store would eventually become the subject of a future course within the fashion department. In addition to being a Connected Learning Experience for the Fashion Department and beyond, the store would be a venue for show casing the artistic abilities of faculty, students and all Lasell Community members. Students will continue a research and planning project started in SP17, evolving the ideas and building on progress made towards a professional, and operational
This course will enable the student to learn the elements of the global supply chain. Students will review in detail supply chain from raw materials to the consumer. Content will also include organizational logistics, sourcing and production, inventory and information systems. The course focuses on the apparel and textile industry and discusses Corporate Social Responsibility (CSR) as global factors that impact the supply chain. Students will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company from designer to merchandiser so that value can be created for the consumer. Pr
Studio1851 is Lasell University’s student-directed retail enterprise. Once operating solely as a pop-up business, studio1851 is a permanent physical retail space on campus. studio1851 students work as an Executive Team, developing and evolving ideas, building on past progress, and making decisions towards a professional and operationally sound strategic business plan. Specific studio1851 team member responsibilities include team collaboration on branding, promotion, relationship building, merchandise planning, procurement and control, graphic/product design, visual display, sales performance and personal selling, as well as ove
This senior level course utilizes fundamental business math formulas, business strategies and excel functions used in FASH201 Merchandise Planning and Control 1, to build a greater understanding of the Merchandising function. This course will offer a deeper dive into analyzing reports and making product decisions in terms of profitability, assortment, allocation, sourcing opportunities, and pricing strategy. There will be hands on opportunity to put a buy together for different volume doors. Private label development, ecommerce inventory integration, onlineLasell College | School of Fashion | FCP & FRM Curricula Changes Proposa
The internship field assignment provides students with hands-on experience in the business of fashion, applying classroom theory to the professional work environment. Objectives for the field assignment include: (1) exposure to major components of the fashion company’s operation, (2) first-hand experience in the professional working environment, and, (3) acquisition of professional skills required for this ever-changing fashion industry. The student completes a journal, analyzes the internship company and processes, and receives feedback and evaluation from the internship site supervisor. A minimum of 150 hours of supervised on
Students assist LFC Curator, Jill Carey, and Collections Manager, Stephanie Hebert, with the management and promotion of the Lasell Fashion Collection. This includes website management, research associated with artifact documentation, and exhibition work. In addition, writing for the di FASD and FASH415 - Lasell Fashion Collection Internship: The internship course is crafted to address the needs of the collection, while matching student interest. The experience is typically comprised of cataloguing, preservation work, and scholarly research. Students are trained in basic museum methodologies, and through direct experience in
This course is an extension of Fashion History for students who have excelled in their studies of historic dress. Students concentrate on developing research techniques and writing skills related to museum practices in` support of the Lasell Fashion Collection. Students learn and use a collection management system based on the Past Perfect software to document aquired items regarding time period and unique features. This is a challenging course with an independent study component that helps to preserve the integrity of the LFC while increasing the overall educational value by preparing
The Fashion Communications and Promotion Capstone draws upon prior educational and internship experiences, synthesizing them into a capstone project that enhances the student's bridge to the next step in his or her academic or professional life. The capstone project is student-driven and mentored by select faculty. The project includes research, planning, process management, execution, and reflection. Prerequisites: FASH415.
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
enior merchandising and fashion communication students will formulate a comprehensive strategic plan for a “live company” with the end result as a presentation to a senior industry executive within the company. The project will involve the study of market conditions and trend analysis, a promotional strategy, product suggestions, the proposal of strategic options for launch on the new initiative and benchmarks to measure feasibility and success. This course will utilize critical thinking and analytical skills, together with technological insight and professional judgement gained thoughout the program to collaborate in a corpora
Ethical Management in Fashion is a general introduction to ethical decision-making and management within the fashion industry. Varied methods of assessing and addressing ethical considerations in management practice are addressed, as examined through the perspective of ethical theories and frameworks. The course addresses these elements through in-depth research, analytical methods, and problem solving of case studies to generate solutions to current issues within our clothing industry. Students develop a relevant and decisive understanding of various ethical dilemmas facing modern apparel businesses. The majority of topics surround non-profit national and global business models, accountability of human rights and fair-trade issues, environmental impact, and exploitative marketing images. We unveil big brands appropriation disputes, social justice and responsibility needs and the activism of new technology suppor
Sustainable Fashion Sourcing and Quality Management focuses on the study of supply chain with special emphasis on the practice of quality sustainable fashion development. Consideration of fashion businesses’ impact on society, the planet, and local and international economies (triple bottom line or TBL) is explored and analyzed. Examining a wide range of sustainable sourcing issues including, global trade infrastructure and operations, fair trade and ethical practices, and increased efficacy and efficiency in resource utilization, the course highlights recent practices that consider TBL and waste and surplus reduction. The course also explores the important
Sustainable Innovation and Design Strategy in the Fashion Industry facilitates research and exploration of effective frameworks and best practices in Circular and Smart design and other emergent innovative sustainable approaches in the fashion industry. Students consider complex fashion system dynamics, with respect to socially, economically, and environmentally responsible decision-making in all areas of product lifecycle management. Through research, analysis, and case studies, students examine value-creation driven by a sustainable, ethical, and/or responsible ethos and business practices achieved in large part by leveraging
Fashion Brand Development and Management equips students with the requisite tools to develop innovative and visionary approaches to ideating, creating, and managing the essence of a brand. Methods for building brand identity, awareness, recognition, loyalty, equity, and extensions are examined, with exploration of the fashion brand as ethical, sustainable, and responsible. Tactics and techniques for influencing brand perception and associations as well as rebranding are also covered. Fashion communication issues pertaining to merchandising, visual communication, and media planning are explored as they pertain to brand image and messaging. Students review br
