MKT 142Marketing3
This course introduces the basic factors involved in implementing the "marketing concept" with emphasis on the four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal, legal, economic, and competitive environments within which the modern marketing organization functions.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.mwcc.edu
- Prerequisite
- ENG 098, FYE 101, MAT 092 or MAT 096, RDG 098, or placement.