A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.
Program
- Award
- Brand Management
- CIP
- 09.0909
- Catalog edition
- Catalog 2026-2027
- Checklist type
- degree-program
- Description
- Think about some of your favorite brands—chances are, there is a high-powered brand manager working behind the scenes to ensure the brand resonates with you, one of its target consumers. Brand managers oversee the integrity of a brand across all marketing activities in tech, consumer packaged goods (CPG), and service industries. The position of brand manager requires strategic thinking, focus on the customer experience, communication with multiple stakeholders and cross-functional teams, creativity, and analytical skills. Brand managers are creative, organized multitaskers who often serve as the liaison between the marketing group, design team, and engineers to oversee the consistency of the brand image. While every day is different, typical activities of a brand manager include conducting and analyzing research to identify brand opportunities, understanding market trends and competitive landscape, creating and maintaining brand marketing budget, managing cross-platform brand communication strategy, developing the brand story, executing marketing and advertising campaigns, and overseeing the overall health of a brand. When managing a brand’s products or services in a tech firm, brand and product managers may also be involved in ideation, prototyping, user experience (UX) testing, and business casing. This concentration offers the opportunity to learn these skills across coursework in marketing, consumer behavior, advertising, new product development, marketing analytics, project management, demand planning and forecasting, and product innovation. As such, the core brand management course paired with a flexible, yet focused list of electives supports students in the aspects of brand management that are most relevant for their future career prospects.
Identifiers
- IPEDS UNITID
- 167358
- CourseShelf checklist
- CK_167358_c18d4df2
- CollegeTransfer.Net
- Institution Transfer Profile
- Source
- CourseShelf publish 61
Requirements to complete
Every course or condition the catalog lists, in the catalog's order.
Concentration in Brand Management
concentration · 0 items
Required Course
1 item
- 4
Electives
electives · 11 items
- Complete three electives, with at least 8 credits from MKTG courses:Not resolved to a course12
- 4
- 4
- 4
- 4
- or: MKTG 3402 Gaining Insights from Consumer Data4
- 4
- 4
- 4
- or: ENTR 3330 Design Thinking for Startupsor: INNO 3335 Product Innovation and Portfolio Management4
- 4
A maximum of one course may be applied to requirements of a second concentration.
concentration · 0 items
Source. Northeastern University, catalog Catalog 2026-2027 — https://catalog.northeastern.edu/undergraduate/business/concentrations/brand-management/. Captured page pages/0344.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.