53 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Offers elective credit for courses taken at other academic institutions. May be repeated without limit.
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.
Does not count as credit for business majors. Counts as MKTG 2201 for business minors only.
Attribute(s): NUpath Societies/Institutions
Introduces students to programming and data analysis through hands-on case studies using consumer data. Explores techniques to acquire, transform, visualize, and analyze consumer data using Python, with no prior experience required. Emphasizes practical applications and the interpretation of consumer data in the context of marketing decision making.
Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. No previous experience in data analysis or programming required.
Introduces how organizations use the latest technologies for enhancing consumer engagement. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence.
Examines marketing and brand strategy development within the fashion industry, exploring how cultural, economic, and societal forces shape fashion consumption decisions. Offers students an opportunity to develop strategic marketing plans tailored to fashion brands, with a focus on brand storytelling, consumer behavior, and digital marketing. Topics include ethical and sustainable fashion practices, global fashion market trend analysis, public relations, influencer marketing, omnichannel campaign management, digital platforms, and artificial intelligence in the context of the fashion industry. Offers practical experience in developing innovative marketing and branding strategies for the fashion industry through projects, case studies, and site visits.
Offers elective credit for courses taken at other academic institutions. May be repeated without limit.
Prerequisite(s): (MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D- )
Prerequisite(s): (MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC 2301 with a minimum grade of D- or BUSM 224M with a minimum grade of D- or MATH 2280 with a minimum grade of D- or ECON 2350 with a minimum grade of D- or BUSM 22EM with a minimum grade of D- or MATH 3081 with a minimum grade of D- or POLS 2400 with a minimum grade of D- or IS 3500 with a minimum grade of D- or PSYC 2320 with a minimum grade of D- or PHTH 2210 with a minimum grade of D- or IE 3412 with a minimum grade of D- )
Prerequisite(s): ((CS 2000 with a minimum grade of D- or CIS 200M with a minimum grade of D- or CS 2100 with a minimum grade of D- or CIS 201M with a minimum grade of D- or CS 2500 with a minimum grade of D- or DS 2000 with a minimum grade of D- or DS 2500 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- )); MKTG 2602 with a minimum grade of D-
Prerequisite(s): MKTG 3401 (may be taken concurrently) with a minimum grade of D- or MKTG 3402 with a minimum grade of D-
Prerequisite(s): CS 2100 with a minimum grade of D- or CIS 201M with a minimum grade of D- or MATH 2280 with a minimum grade of D- or MATH 3081 with a minimum grade of D- or MGSC 2301 with a minimum grade of D- or BUSM 224M with a minimum grade of D-
Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products.
Prerequisite(s): MKTG 2201 with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2209 with a minimum grade of D- Attribute(s): NUpath Integration Experience
Offers elective credit for courses taken at other academic institutions. May be repeated without limit.
Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Students meet weekly with the course instructors for skill-building sessions and lab meetings.
Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia.
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Prerequisite(s): MKTG 2602 with a minimum grade of D- or MKTG 3401 (may be taken concurrently) with a minimum grade of D-
Prerequisite(s): MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D-
Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation.
Prerequisite(s): CS 3250 (may be taken concurrently) with a minimum grade of D- or MKTG 3401 with a minimum grade of D- or MKTG 3402 with a minimum grade of D-
Offers an advanced-level experiential learning opportunity for students who wish to gain exposure to solving problems facing businesses and other organizations using data analytics and digital technology applications. The practicum offers students an opportunity to learn through active participation in client-centric challenges in a DATA context. Faculty and organizations present a variety of such challenges, and students are guided through solving these challenges. Discusses how new technologies affect human behavior, examines how digital convergence impacts society and organizations, and studies how to apply state-of-the-art methods in machine learning to create value for businesses and organizations. Students practice communicating and enabling change within organizations. Focuses on building students’ technical and managerial skills to develop capacities to situate a business problem in a wider research context.
Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues.
Offers special topics in marketing. May be repeated once.
Offers elective credit for courses taken at other academic institutions. May be repeated without limit.
Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours. Organizational Behavior Courses
In consultation with advisor, complete 3 graduate-level semester hours from the following for which prerequisites have been 3 met:
EXPERIENCE DESIGN CONCENTRATION Code Title Hours
CONCENTRATION IN ENTREPRENEURSHIP Code Title Hours In consultation with advisor, complete 9 graduate-level semester hours from the following for which prerequisites have been 9 met:
CONCENTRATION IN BUSINESS MANAGEMENT FOR HEALTHCARE Code Title Hours
Source: Northeastern University's catalog, linked per course · table learning_unit · CourseShelf publish 61
