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Program checklist · Marketing (BSBA)

Marketing (BSBA)

Simmons University · Boston, MA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Marketing (BSBA)
Credential class
ceterms:BachelorDegree
CIP
52.0211
Catalog edition
2026-2027
Checklist type
degree-program
Description
Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.
Identifiers
IPEDS UNITID
167783
CourseShelf checklist
CK_167783_499d30b0
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Program Requirements:

15 items
  1. ECON 100
    Principles of Microeconomics
    As published: “ECON 100”
  2. STAT 118
    Introductory Statistics
    As published: “STAT 118”
  3. ACCT 110
    Financial Accounting
    As published: “ACCT 110”
  4. ACCT 120
    Managerial Accounting
    As published: “ACCT 120”
  5. BUS 100
    Introduction to Business and Management
    As published: “BUS 100”
  6. BUS 234
    Organizational Communication & Behavior
    As published: “BUS 234”
  7. BUS 250
    Principles of Marketing
    As published: “BUS 250”
  8. BUS 260
    Financial Management
    As published: “BUS 260”
  9. BUS 270
    Business Analytics
    As published: “BUS 270”
  10. BUS 325
    Operations Management
    As published: “BUS 325”
  11. BUS 370A
    Internship and Career Strategies
    As published: “BUS 370A”
  12. BUS 370B
    Learning From Internship Experience
    As published: “BUS 370B”
  13. BUS 230
    Why We Buy
    As published: “BUS 230”
  14. BUS 335
    Marketing Research
    As published: “BUS 335”
  15. BUS 340
    Strategic Management
    As published: “BUS 340”

Electives

9 items
  1. BUS 180
    Business Law
    As published: “BUS 180”
  2. BUS 214
    International Business
    As published: “BUS 214”
  3. BUS 221
    Project Management
    As published: “BUS 221”
  4. BUS 222
    Human Resource Management
    As published: “BUS 222”
  5. BUS 229
  6. BUS 231
    Brand Management
    As published: “BUS 231”
  7. BUS 236
    Retail Management
    As published: “BUS 236”
  8. BUS 251
    Digital Marketing
    As published: “BUS 251”
  9. BUS 286
    Introduction to Advertising Practice and Branding
    As published: “BUS 286 / COMM 286”
Source. Simmons University, catalog 2026-2027 — https://simmons.smartcatalogiq.com/en/2026-2027/undergraduate-course-catalog/programs-of-study/school-of-management/marketing-bsba. Captured page pages/1182.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.