BUS 204
- Subject
- BUS
- Type
- alias
- Source
- catalog.sage.edu
4 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
A course in the planning, creation, and use of advertising for those who may be called upon to make advertising decisions. Includes historic and ethical aspects of advertising; positioning and branding; creative strategy and evidence-based ad principles; principles of layout and design; choice of media. The students in the class develop and test a real-world advertising campaign.
Source: Russell Sage College's catalog, linked per course · table learning_unit · CourseShelf publish 61