MKT 120Principles of Marketing3.00
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Semester Offered: All
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Hours
- Type
- course
- Edition
- 2026-2027 General Catalog
- Catalog
- 2026-2027 General Catalog
- Source
- catalog.davidsondavie.edu