MKT 100Principles of Marketing4.5
Sub-Total Credits 27
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
Strayer University-North Carolina · Courses
MKT
16 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 305Consumer Behavior4.5
MKT 312 or MKT 330 4.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 310Retail Management4.5
Examines the strategic management of retail operations using various forms of store-based, online and nonstore- based retailing. Reviews critical principles, such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examines the key functional areas of managing retail operations, including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere and the marketing functions of pricing and promotion. Credits 4.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 312Marketing Communications4.5
This course explores the essential elements of marketing communication. Topics covered include media and messages, branding concepts, word-of-mouth, social media, digital marketing and the ever-changing communication market. Selecting appropriate communication channels to highlight products, brands and services to sustain a competitive advantage will be highlighted. Credits 4.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 315Business Logistics Management
Examines the components and configuration of supply chains in support of marketing and retailing operations. Reviews the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyzes considerations for material sourcing; inventory management; distribution channel configuration; forecasting; and supply network coordination, channel performance monitoring, technology applications and supply chain design options. Credits 4.5
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 320International Marketing4.5
Provides an overview of the concepts and practices of global marketing and the modifications and adaptations required to meet the different opportunities and challenges involved. Explores related issues, such as the digital revolution, marketing communications, physical distribution, integrated strategy and brand and products decisions from a global perspective. Credits 4.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 325Social Media Marketing4.5
Sub-Total Credits 27 Strayer University 2026-2027 Catalog 132
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 330Marketing Research and Digital Analysis4.5
Focuses on using research data to make effective marketing decisions, with an emphasis on interpreting data collected from the firm’s digital marketing activities. Topics include common uses of marketing data, formulation of research projects, data collection techniques, analysis and interpretation of data and insightful data reporting. Credits 4.5 Prerequisites MKT 312
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 402Strategic Market Pricing
Analyzes the critical factors in making pricing decisions and presents a process for cost and pricing analysis. Reviews the concept of value creation and examines a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examines pricing strategy over the life cycle of products. Credits 4.5
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 465Social Media Strategy4.5
Prepares social media managers to launch and monitor social media marketing campaigns across the organization. Topics include aligning social media to business goals, strategy planning, campaign management and measuring return on investment of social media activities. Includes discussion of organic and paid tactics for communicating with a target audience. Credits 4.5 Prerequisites MKT 330
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 475Strategic Marketing4.5
Total Credits 22.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 478Social Media Campaign
Students will develop and execute on a social media campaign. Using all their social media profiles, social media tools and networks, media content (blogs, white papers) and websites, students will be required to develop a social media campaign to market and grow their brand/profile. This course will use the Dragon Fly Effect method to track campaign performance. Credits 4.5 Prerequisites MKT 465 Strayer University 2026-2027 Catalog 340
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 500Marketing Management4.5
Graduate Elective from a Concentration Component in the MBA 4.5 Sub-Total Credits 45 Optional Concentration Component Students may earn a Master of Business Administration with concentration by completing one of the following concentrations listed below. For students electing to complete a concentration, a course from the chosen concentration will satisfy the Graduate Elective requirement in the program core. Once students satisfactorily complete the two remaining concentration courses they will have completed 12 total courses and earned a total of 54.0 total quarter credit hours. Sub-Total Credits 13.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 510Consumer Behavior4.5
Analyzes the concepts and principles of consumer behavior in relation to marketing decision-making. Examines the psychological processes of consumer decision-making and how they impact purchasing decisions and customer satisfaction. Emphasis will be placed on consumer behavior and the different marketing approaches and their implications on marketing strategies. Credits 4.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 515Global Marketing Management4.5
This course explores how business managers create global marketing strategies within a competitive environment. Key concepts presented include understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing and logistics. Credits 4.5
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
MKT 520Social Media Marketing4.5
Total Credits 45-54
- Subject
- MKT
- Credits (min)
- 4.5
- Credits (max)
- 4.5
- Type
- course
- Edition
- 2026-2027
- Source
- coursecatalog.strayer.edu
Source: Strayer University-North Carolina's catalog, linked per course · table learning_unit · CourseShelf publish 61