Marketing, BS

Other Wharton Requirements

First-Year Foundations

1. BEPP 1000

   Introductory Economics for Business

   As published: “Introductory Economics for Business Students 1”
   1
2. MATH 1400

   Calculus, Part I

   or: MATH 1070 Calculus: Mathematics of change, Part I
   1
3. Critical Writing Seminar

   Not resolved to a course
   1

WRIT 0020, 0021, 0100, 0110, or 0120-0990

Business Fundamentals

Leadership Journey

1. WH 1010

   Business and You
   0.5
2. WH 2010

   Business Communication for Impact

   or: WH 2011 Global Business Communication for Impact
   0.5
3. MGMT 3010

   Teamwork and Interpersonal Influence
   0.5
4. Senior Capstone

   Not resolved to a course
   0.5

Please visit https://undergrad-inside.wharton.upenn.edu/senior-capstone for more information.

Fundamentals 3

1. ACCT 1010

   Accounting and Financial Reporting
   1
2. ACCT 1020

   Strategic Cost Analysis
   1
3. BEPP 2500

   Managerial Economics (or Honors)
   1
4. FNCE 1000

   Corporate Finance (or Honors)
   1
5. FNCE 1010

   Monetary Economics and the Global

   As published: “Monetary Economics and the Global Economy (or Honors)”
   1
6. LGST 1000

   Ethics and Social Responsibility

   As published: “Ethics and Social Responsibility (or Honors)”

   or: LGST 1010 Law and Social Values
   1
7. MGMT 1010

   Introduction To Management
   1
8. MKTG 1010

   Introduction to Marketing (or Honors)
   1
9. OIDD 1010

   An Introduction to Operations, Information

   As published: “An Introduction to Operations, Information and Decisions”
   1
10. STAT 1010

    Introductory Business Statistics

    As published: “Introductory Business Statistics (or Honors) 4”

    or: STAT 4300 Probability

    or: ESE 3010 Engineering Probability
    1
11. STAT 1020

    Introductory Business Statistics

    As published: “Introductory Business Statistics (or Honors)”

    or: STAT 4310 Statistical Inference

    or: ESE 4020 Statistics for Data Science
    1

Flex Fundamentals

Global Economy, Business & Society

1. One course unit with attribute WUGE required

   Not resolved to a course
   1

Technology, Innovation & Analytics

1. One course unit with attribute WUTI required

   Not resolved to a course
   1

Liberal Arts & Sciences

Foreign Language Requirement

Two semesters at the beginner level of a language other than English or demonstration of equivalent proficiency required 5

Humanities

One course unit with attribute WUHM required

Natural Science, Math & Engineering

One course unit with attribute WUNM required

Social Science

One course unit with attribute WUSS required

Flexible Gen Ed

Three course units of approved undergraduate coursework taken outside of Wharton required

Cross-Cultural Perspectives

Three course units with substantial cross-cultural content required 6

Business Breadth

1. Three upper-level course units from three different Wharton departments outside of the student's concentration required. Please visit https://undergrad-inside.wharton.upenn.edu/business-breadth/ for details.

   Not resolved to a course
   3

Unrestricted Electives

1. Five course units required 7

   Not resolved to a course
   5
2. MKTG 2110

   Consumer Behavior
   1
3. Select one of the following:

   Not resolved to a course
   1
4. MKTG 2120

   Data and Analysis for Marketing Decisions
5. MKTG 3090

   Experiments for Business Decision Making

   As published: “Experiments for Business Decision Making (Center Special Topic) 4”
   2
6. MKTG 4710

   Models for Marketing Strategy

   As published: “Models for Marketing Strategy 7”
7. MKTG 4760

   Applied Probability Models in Marketing
   1
8. MKTG 9400& MKTG 9410

   Measurement and Data Analysis in Marketing - Part Aand Measurement and Data Analysis in Marketing - Part B 1

   Not resolved to a course
9. MKTG 9420& MKTG 9430

   Research Methods in Marketing - Part Aand Research Methods in Marketing - Part B 1

   Not resolved to a course
10. Select two course units from the following:

    Not resolved to a course
    2
11. MKTG 2250

    Principles of Retailing
12. MKTG 2270

    Analytics and AI in Digital Marketing and Social Media
13. MKTG 2340

    Augmented Creativity
14. MKTG 2370

    Applied Neuroscience for Business Decisions

    As published: “Applied Neuroscience for Business Decisions 5”
15. MKTG 2380

    Consumer Neuroscience

    As published: “Consumer Neuroscience 6”
16. MKTG 2390

    Visual Marketing
17. MKTG 2470

    Marketing Strategy for Technology

    As published: “Marketing Strategy for Technology Platforms”
18. MKTG 2520

    Marketing Analytics
19. MKTG 2540

    Pricing Policy

    As published: “Pricing Policy 2”
20. MKTG 2650

    Principles of Advertising
21. MKTG 2680

    Contagious: How Things Catch On

    As published: “Contagious: How Things Catch On ( experimental) 4”
    4
22. MKTG 2770

    Marketing Strategy
23. MKTG 2780

    Strategic Brand Management
24. MKTG 2790

    AI in Our Lives: The Behavioral Science of

    As published: “AI in Our Lives: The Behavioral Science of Autonomous Technology ( experimental) 4”
    4
25. MKTG 2880

    Pricing Strategies

    As published: “Pricing Strategies 2”
26. MKTG 3060

    Retail Merchandising (Center Special Topic)

    As published: “Retail Merchandising (Center Special Topic) 4”
27. MKTG 3090

    Experiments for Business Decision Making

    As published: “Experiments for Business Decision Making (Center Special Topic) 4”
    2
28. MKTG 3990

    Independent Study
29. MKTG 4010

    Marketing Analytics Capstone: Learning by Doing
30. MKTG 4710

    Models for Marketing Strategy

    As published: “Models for Marketing Strategy 7”
31. MKTG 4760

    Applied Probability Models in Marketing
    1
32. Other Wharton Requirements

    Not resolved to a course
    33