70 courses with the subject BU, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BU 106Introduction to Business3.00
This course is designed for students aiming to ascend to new heights in their careers and master the art of business leadership. This course offers a blend of personal growth strategies and business acumen, tailored to equip students with the insights, skills, and tools necessary to navigate the complexities of the modern business world. Semester
This course provides a study of the American legal system and its effect on business and business organizations. Topics include an overview of the ethical issues that businesses encounter, the foundation of the American legal system, business ethics, torts, intellectual property, criminal law, cyber crimes, contracts, and sales and leases. Semester
This course presents an overview of technology-based communication tools currently used in the marketplace as well as emerging trends based on technological advancement. Topics include the history of social networking, a definition of the social media, and the number of tools being used by business as part of the enterprise. The course will offer students the basic body of information about social media as well as application in regards to strategy within the organization. Semester
BU 217Business Ethics and the Legal Environment3.00
This course is designed to navigate the complex ethical and legal landscapes of the modern business world. This course offers an exploration of the principles, practices, and implications of business ethics, compliance, and legal frameworks that govern corporate operations. Through a blend of theoretical insights and practical applications, students will be equipped with the knowledge and skills
This course provides a multifaceted aspect of conducting business and the formulation of effective business strategies. Topic will include a foundational understanding of key business concepts while exploring business environments, organizational structures, management functions, marketing, finance, and ethical considerations. Semester
BU 242Creating Customer Value in the Digital Age3.00
This course introduces the fundamental principles and concepts of marketing. Topics will include the key elements of marketing strategy, consumer behavior, market research, and the components of the marketing mix connecting their role in business environments. Semester
BU 243Creating Customer Value in the Digital Age4.00
This course introduces the fundamental principles and concepts of marketing. Topics will include the key elements of marketing strategy, consumer behavior, market research, and the components of the marketing mix connecting their role in business environments. Semester
This course will introduce students to communication in the business environment while developing effective written, verbal, and nonverbal communication skills. The course will provide students insight into multiple communication concepts and strategies and the value of fostering collaboration and building strong professional relationships. Semester
This course will cover the real-work experience, along with classroom instruction, for entering the workplace. Topics will cover interviewing, networking, résumé preparation, workplace etiquette, and learning on the job. Additional topics are employment communications and management issues. Semester
Students select a topic or project, with instructor approval. This course prepares students to understand the research project in the business environment. Students will be required to complete a professional white paper and give an oral presentation. Semester
This course examines the form, organization, and function of administrative agencies in the context of a democratic constitutional system. The course looks at agency rulemaking, enforcement, and adjudication and also examines the legislative, executive, and judicial control of those functions. Semester
This course provides a foundational understanding of statistical concepts, covering measures like mean, median, mode, standard deviation, and variance. Students will learn to interpret and present descriptive statistics, delve into inferential statistical techniques, explore hypothesis testing principles, differentiate relationships with regression analysis, analyze time series data for trends and patterns, and comprehend various probability distributions including normal, binomial, and Poisson distributions. Semester
BU 302 Leadership and Organizational Behavior or HC 402 Organizational Development and Leadership in Health Care (HCM).
Corequisite
None. Students that are in the Business programs will take BU 302 as the
BU 331Managing Information Systems3.00
This course is the study of the intersection of people, technology, organizations, and the relationships among them. This course will examine the fundamental concepts, principles and practices of management information systems, artificial intelligence (AI), and how this information technology can be used to support and enhance various business functions and decision-making. Semester
The course is designed to equip students with the foundational knowledge and essential skills required for the successful initiation, planning, execution, monitoring, and closure of projects. It offers a comprehensive overview of project management principles and practices, emphasizing the critical role of effective project management in achieving project objectives within constraints such as time, quality, and budget. Semester
This course introduces the fundamentals of business analytics, focusing on transforming data into actionable insights crucial for business success. Students will gain proficiency in programming, modeling techniques, and data visualization, enabling them to analyze and interpret complex data effectively. Students will also be introduced to artificial intelligence (AI) and will develop the skills to become valuable assets in various industries, driving data-driven decision-making and innovation. Semester
This course is designed to navigate the complexities of modern organizational landscapes. This course delves into the essence of effective leadership, exploring the facets of leading with vision, strategy, emotional intelligence, and the impact of artificial intelligence (AI) on leadership. Students will uncover the critical skills and insights needed to lead teams, drive change, and achieve organizational goals. Semester
This course is designed to give the student a basic knowledge of constitutional law, as well as the structure of the federal government (executive, legislative, and judicial), with emphasis on the judicial branch and the workings of the Supreme Court of the United States. Semester
BU 106 Introduction to Business or HC 120 Introduction to Healthcare Management .
Corequisite
None.
BU 423Entrepreneurial Strategy3.00
This course introduces students to the core principles and strategic frameworks essential for launching and sustaining successful entrepreneurial ventures. Students will explore the entrepreneurial mindset, opportunity identification, business model development, and strategic planning. Emphasis is placed on evaluating market potential, crafting a value proposition, securing resources, and formulating competitive strategies. Students will develop practical skills to navigate the challenges faced by startups and innovative enterprises. Semester
This course explores the theories, models, and practical approaches to managing change within organizations. Students will examine the drivers of organizational change, resistance to change, and strategies for successful implementation. Emphasis is placed on understanding the human and strategic elements of change, including communication, leadership, stakeholder engagement, and organizational culture Semester
BU 345 Project Management Semster Credit Hours: 3.00.
Corequisite
None.
BU 439Digital and Social Media Marketing Strategy3.00
This course provides an in-depth understanding of digital and social media marketing strategies. Students will explore the digital landscape, learn to execute campaigns using Search Engine Optimization (SEO), Search Engine Marketing (SEM), email, and social platforms, and integrate these into broader business strategies. Emphasis is placed on analytics, paid advertising, audience targeting, and ethical considerations in the digital space. Semester
This course will provide an overview of the application of marketing analytics in the business realm. The course will cover how to analyze consumer data, conduct A/B tests, segment audiences, track key performance indicators (KPIs), and develop impactful marketing campaigns based on real-world insights. Students will understand how to present marketing analytics effectively. Semester
This course examines the rise of the influencer and creator economy, focusing on how individuals and brands leverage digital platforms for visibility, engagement, and monetization. Students will learn to design community-building initiatives, develop collaborative campaigns, and interpret performance metrics to drive ROI. Emphasis is placed on aligning content strategies with platform algorithms, brand goals, and emerging trends to secure competitive advantage. Semester
BU 321 Business Statistics , BU 351 Introduction to Business Analytics .
Corequisite
None.
BU 449Event and Experiential Marketing3.00
This course prepares students to craft immersive brand experiences that drive measurable business impact. Students will examine the strategic role of events, develop breakthrough concepts, and master virtual-plus-hybrid technologies to extend reach and interactivity. Students will analyze revenue models and sponsorship packages, translate attendee data into ROI dashboards, and write crisis-and-risk playbooks that safeguard both guests and brand reputation. Semester
This course delves into the essential skills necessary for turning raw data into actionable insights. Students will engage in hands-on learning with SQL, Python, R, and other scripting languages, addressing real-world challenges in data cleaning, analysis, and automation. Emphasizing the critical role of data in business analytics, students will be equipped with the knowledge to utilize current industry-standard software tools for data processing and analysis. Semester
This course will explore database fundamentals, focusing on the significance of data models, schemas, and databases in business analytics. Students will engage with popular relational database management systems (RDBMS) including MySQL and Microsoft SQL Server, mastering the creation, management, and optimization of relational databases. Through practical application in real-world business analytics scenarios, students will refine their database management capabilities, preparing them for the challenges of data driven decision-making in the professional world. Semester
This course provides students with an opportunity to apply their cumulative knowledge in business analytics to real-world problems. Focused on bridging theoretical learning with practical application, this course is structured around individual projects where students will choose a business issue to investigate and recommend actionable solutions to their selected problems. Semester
This is an integrative course that allows students to identify a real-world problem and provide a recommended solution. Each student selects a topic or project with instructor approval and completes a paper which documents the process including the use of industry standard research methods. Students are required to make a professional oral presentation of their project analysis and recommendations. Semester
This course is designed to seamlessly transition students from academic learning to professional practice. Throughout an immersive eight-week period, participants will engage in a full-time “on-the-job” experience, integrating as key members of an organization. This hands-on approach allows students to apply theoretical knowledge to real-world challenges, fostering a deep understanding of professional dynamics and industry standards. Semester
The course is the final class in the undergraduate experience. The students will participate in an eight-week “on-the-job” experience, where they will participate as a full-time employee within an organization. Classroom topics will cover communication within the organization, organizational missions and cultures, employee etiquette, and current issues that occur in the workplace. The students will be evaluated by both faculty and the supervisor from the sponsor organization. Semester
The course explores the core principles of effective leadership and examines how these practices influence organizational culture, employee motivation, team dynamics, and overall organizational performance. Students explore a range of contemporary leadership theories and styles, understand the complexities of human behavior and learn how effective leadership can navigate challenges to drive positive organizational change. Semester
