North Central Institute · Courses

MRKT

1 courses with the subject MRKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MRKT 225Principles of Marketing 45/0/3.0

An introduction to marketing theory and concepts, with focus on the marketing mix, given situational constraints, the determination of target markets and the development of successful marketing plans. Consumer markets will be emphasized with an overview of institutional and international markets, social marketing, and consumer behavior. The steps in marketing research will be studied and applied to organizational strategic planning.

Subject: MRKT
Type: course
Edition: 2026-2027
Source: nci.edu

Source: North Central Institute's catalog, linked per course · table learning_unit · CourseShelf publish 59