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Program checklist · B.B.A.

Marketing

James Madison University · Harrisonburg, VA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.B.A.
Credential class
ceterms:BachelorDegree
CIP
52.1401
Total credits (published)
6
Credits (computed from items)
72
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
232423
CourseShelf checklist
CK_232423_29a3184e
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Transfer Credit Policy

2 items
  1. MKTG 482
    3
  2. MKTG 485
    3

Major Requirements

major core · 0 items

    Marketing Curriculum Required Core Courses

    major core · 6 items
    1. MKTG 384
      3
    2. MKTG 385
      3
    3. MKTG 430
      3
    4. MKTG 482
      3
    5. MKTG 485
      3
    6. Subtotal
      Not resolved to a course
      15

    Concentration or Elective Courses

    electives · 2 items
    1. Beyond the 15 credit hours of core courses, students must take an additional 12 credits of MKTG electives. Concentration-focused MKTG electives may count toward both the Marketing Elective requirement and an optional concentration.
      Not resolved to a course
      12
    2. Subtotal
      Not resolved to a course
      12

    Marketing Electives

    electives · 0 items

      Choose a total of 12 credits from the following options:

      18 items
      1. MKTG 331
        Creative Marketing Design: Digital Vector Techniques
        As published: “Creative Marketing Design: Digital Vector Techniques 1”
        1
      2. MKTG 332
        Creative Marketing Design: Visual Editing and Document Styling
        As published: “Creative Marketing Design: Visual Editing and Document Styling 1”
        2
      3. MKTG 386
        3
      4. MKTG 388
        3
      5. MKTG 410
        Social Media Marketing
        As published: “Social Media Marketing 1”
        3
      6. MKTG 450
        Business-to-Business (B2B) Marketing
        As published: “Business-to-Business (B2B) Marketing 2”
        3
      7. MKTG 455
        Sales Leadership
        As published: “Sales Leadership 2”
        3
      8. MKTG 460
        3
      9. MKTG 462
        3
      10. MKTG 465
        Customer Relationship Management
        As published: “Customer Relationship Management 2”
        3
      11. MKTG 466
        Advanced Professional Selling
        As published: “Advanced Professional Selling 2”
        3
      12. MKTG 470
        Strategic Internet Marketing
        As published: “Strategic Internet Marketing 1”
        3
      13. MKTG 477
        Digital Marketing Practicum
        As published: “Digital Marketing Practicum 1”
        3
      14. MKTG 480
        3
      15. MKTG 490
        1-3
      16. MKTG 494
        3-6
      17. MKTG 498
        1-3
      18. MKTG 499C
        3

      Digital Marketing Concentration

      concentration · 0 items

        Digital Marketing-Focused Electives

        electives · 6 items
        1. Choose six credits from the following:
          Not resolved to a course
          6
        2. MKTG 331
          1
        3. MKTG 332
          2
        4. MKTG 410
          3
        5. MKTG 470
          3
        6. MKTG 477
          3

        Professional Sales Concentration

        concentration · 0 items

          Sales-Focused Marketing Electives

          electives · 5 items
          1. Choose six credits from the following:
            Not resolved to a course
            6
          2. MKTG 450
            3
          3. MKTG 455
            3
          4. MKTG 465
            3
          5. MKTG 466
            Advanced Professional Selling
            As published: “Advanced Professional Selling (a required sales-focused marketing elective for students pursuing the professional sales concentration)”
            3
          Source. James Madison University, catalog 2026-2027 — https://catalog.jmu.edu/programs/marketing-bba/. Captured page pages/0440.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.