James Madison University · Courses

MKTG

28 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKTG 110Discovering Marketing as a Profession1

Subject: MKTG
Credits (min): 1
Credits (max): 1
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 331Creative Marketing Design: Digital Vector Techniques1

Prerequisites: Marketing Majors only.

Subject: MKTG
Credits (min): 1
Credits (max): 1
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 332Creative Marketing Design: Visual Editing and Document Styling2

Prerequisites: Marketing Majors only.

Subject: MKTG
Credits (min): 2
Credits (max): 2
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 380Principles of Marketing3

Prerequisites: Junior standing.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 384Integrated Marketing Communications3

Prerequisites: COB 300 or permission of the academic unit head. Open to Marketing and International Business majors only.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 385Consumer Behavior3

Prerequisites: COB 300 or permission of the academic unit head. Open to Marketing and International Business majors only.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 386Services Marketing3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 388Omnichannel Retailing3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 405Survey Research3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 410Social Media Marketing3

Prerequisites: MKTG 384.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 430Professional Selling3

Prerequisites: COB 300 or permission of the academic unit head. Open to Marketing and International Business majors only.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 450Business-to-Business (B2B) Marketing3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 455Sales Leadership3

Prerequisites: COB 300 and MKTG 430, or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 460Global Marketing3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 462International Logistics3

Prerequisites: COB 300 (for Marketing majors), or COB 300 and admission to the Global Supply Chain Management minor (for all other COB majors), or ISAT 211 and admission to the Global Supply Chain Management minor (for CISE majors).

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 465Customer Relationship Management3

Prerequisites: MKTG 430.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 466Advanced Professional Selling3

Prerequisites: MKTG 430.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 470Strategic Internet Marketing3

Prerequisites: COB 300 and MKTG 384 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 477Digital Marketing Practicum3

Prerequisites: MKTG 384 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 480Product Development and Management3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 482Marketing Analytics3

Prerequisites: COB 300 or permission of the academic unit head.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 485Marketing Management3

Prerequisites: COB 300, MKTG 384, MKTG 385 and senior standing required.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 490Special Studies in Marketing1-3

Prerequisites: GPA of 2.8, instructor recommendation and academic unit head approval prior to registration.

Subject: MKTG
Credits (min): 1
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 494Marketing Internship3-6

Prerequisites: COB 300, minimum cumulative GPA of 2.80, senior standing, recommendation of the internship coordinator and approval of the academic unit head prior to registration.

Subject: MKTG
Credits (min): 3
Credits (max): 6
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 498Special Topics in Marketing1-3

Subject: MKTG
Credits (min): 1
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 499AHonors1

Subject: MKTG
Credits (min): 1
Credits (max): 1
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 499BSenior Honors Project2

Subject: MKTG
Credits (min): 2
Credits (max): 2
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

MKTG 499CSenior Honors Project3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 Academic Catalog
Source: catalog.jmu.edu

Source: James Madison University's catalog, linked per course · table learning_unit · CourseShelf publish 59