2 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 100Principles of Marketing3
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-2027 Catalog
- Source
- catalog.patrickhenry.edu
- Prerequisite
- Placement of EDE 11 / ENG 111 .
MKT 201Introduction to Marketing3
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-2027 Catalog
- Source
- catalog.patrickhenry.edu
Source: Patrick & Henry Community College's catalog, linked per course · table learning_unit · CourseShelf publish 59
