4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Lecture hours per week: 2 Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.
Lecture hours per week: 3 Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture hours per week: 3 Laboratory hours per week: 0 Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment, and Recreation (SER) marketing. Emphasizes the SER industries as they relate to the economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics and research.
Lecture hours per week: 3 Examines the role of global business as well as the environments in which they operate. Covers marketing strategies as they apply to global markets and contrasts them with domestic strategies.
Source: Southwest Virginia Community College's catalog, linked per course · table learning_unit · CourseShelf publish 59
