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Sweet Briar College · Courses

BUSN

21 courses with the subject BUSN, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

BUSN 112Social and Sustainable Ventures

CR: 3 Students will examine the opportunities and challenges associated with a variety of types of social enterprises, including social purpose businesses, nonprofits, and revenue generating enterprises, all focusing on sustainable business strategies and the triple bottom line - economic, social, and environmental measures. Social entrepreneurship will be explored as an important part of this shift in business strategy. Both the historical and the current trends of social entrepreneurship will be explored in the context of global and local social issues and personal choices. The course will include group projects, teamwork, and presentations leading to developing and exploring the feasibility of non-profit or for-profit social ventures.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 150Marketing
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
CORE 120 or equivalent. This course is an introduction to marketing. We will study why marketing is important, and how goals, strategies, and tools are used to reach target audiences. We will also study how marketing theories work to improve the marketing mix and promote meaningful exchange in a business environment. This course cannot be taken on a P/CR/NC grading option.
BUSN 161Human Resources Law and Ethics

CR: 3 An introduction to how hiring and management of employees is impacted by the American legal system. In addition to legal and ethical employment practices, students will understand ethical issues and considerations most critical to businesses.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 201Financial and Managerial Accounting

CR: 3 This comprehensive course integrates the core principles of both financial and managerial accounting. Students will master the complete accounting cycle– from recording transactions to preparing and interpreting financial statements for sole proprietorships, partnerships, and corporations. Key topics include internal controls, receivables, inventories, depreciation, and payroll. The curriculum emphasizes the practical application of accounting data for strategic decision-making. A central component of the course involves building interactive spreadsheets to automate the creation of financial statements and pro formas. This enables students to model and evaluate various business scenarios and cost structures, providing a robust foundation for both external reporting and internal management. Since this course combines concepts of previous courses BUSN 127, Financial Accounting, and BUSN 227, Managerial Accounting, students who have received credit for those courses cannot receive credit for this course.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 205Immersion in Management

CR: 3 This course provides an introduction to management of organizations through an examination of management theory, and to human resource management principles in today’s workplace. Students will explore the management functions of planning, organizing, directing, and controlling, as well as issues relating to employee relations and motivational theories. This course cannot be taken on a P/CR/NC grading option. III.W

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 210Finance

CR: 3 This course examines the role of finance in supporting the functional areas of a firm, and fosters an understanding of how financial decisions themselves create value. Topics covered include basic analytical skills and principles of corporate finance, functions of modern capital markets and discounted cash flow valuation, and risk analysis. Students learn to value start-up and existing businesses by examining factors such as market demand, market pricing, economic outlook, cash flows, competition, available funding, and risk.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 213Social Media Marketing

CR: 3 Social media is pervasive in the United States and around the world. Entrepreneurs, businesses, and nonprofit organizations have the opportunity to interact with unlimited numbers of people. Therefore, social media strategies must be established to effectively, ethically, and practically engage. This course is valuable for business students and for others that want to leverage social media as a communication vehicle. Besides using a textbook, students will be utilizing a social media simulation throughout the course and will create a personal social media marketing plan to be used now and for future career goals.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 242Negotiation

CR: 3 Negotiation is the art and science of securing the agreements of two or more independent parties. In this course students study the theories and processes of negotiation as practiced in a variety of business settings. The course will highlight the components of an effective negotiation and give students the opportunity to develop and practice their own negotiating skills. Offered alternate years.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 250Artificial Intelligence (AI) in Marketing
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 261Directed Study
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
One BUSN course and permission of the instructor. The study of introductory level material by an individual student or by a small group of students under the immediate supervision of a faculty member.
BUSN 347Entrepreneurship and Innovation
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
BUSI majors with junior or senior standing. Students will explore the similarities and differences in characteristics, knowledge, and skills needed for entrepreneurship, social entrepreneurship, and corporate social responsibility. The course teaches students, through theory and practice, to recognize ethical opportunities, especially in the midst of rapid change. Students will develop an idea and produce an in-depth, triple bottom line feasibility analysis (profitability, environmental impact, social impact). III.W
BUSN 351Marketing Research
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
BUSN 150 . This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years.
BUSN 361Special Study
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
100-level BUSN course and permission of the instructor. The study of an intermediate level topic by an individual student or by a small group of students under the immediate supervision of a faculty member.
BUSN 371Business Strategy in a Global Environment
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
Open to BUSI majors with junior or senior standing. The course will explore the innovative strategies that the global economy has ushered in - domestic, multi-domestic, and global strategies - as well as those in smaller local and national organizations. We will demonstrate through case studies, corporate analyses, and simulations that an organization achieves sustained success only if its managers develop, and revise as needed, a culturally relevant, action-oriented strategic plan and implement and execute the plan with proficiency. III.W
BUSN 377Internship
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
Permission of the instructor and department chair. This course is graded P/CR/NC only.
BUSN 399Summer Honors Research
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 452Senior Seminar
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
BUSN 161, BUSN 205 and BUSN 347 . Open to senior business majors only. Case studies, readings, and all previous business courses are used to develop students’ strategic planning and decision-making abilities. In the process, students apply the knowledge and skills learned in the program’s core courses. This course fulfills the oral Intensive and writing intensive coursework required.
BUSN 461Independent Study
Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
Prerequisite
One 100-level BUSN course, one 200-level BUSN course, and permission of the instructor. Pursuit of an upper-level research project determined in advance by the student in consultation with a faculty member who will act as the sponsor.
BUSN 470Advanced Honors

CR: 3 Upper-level research or creative project determined in advance by the student in consultation with two faculty members who will serve as primary and secondary project sponsors. The course is required for the Honors Degree, and serves as the capstone experience for Honors students who do not pursue a senior Honors thesis project. This course is typically taken in the student’s junior or senior year.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 471Honors Thesis Proposal/Research

CR: 3 During this course, a senior is expected to refine and submit their thesis proposal under the supervision of a thesis advisor. The senior will submit their thesis proposal to the Student Advancement Committee by the deadline determined by the Honors Program. Pending approval by the Student Advancement Committee, the student will spend the remainder of the semester beginning the research described in their proposal. If a student does not submit an acceptable thesis proposal as determined by the Student Advancement Committee, they will not be allowed to continue in the pursuit of the Honors Degree/Program Honors. This course will carry the rubric of the student’s major in which the thesis is based.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com
BUSN 472Senior Honors Thesis Research/Defense

CR: 3 In this course, the student is expected to continue the research proposed and approved by the Student Advancement Committee in the 471 Proposal/Research course. This work is completed under the supervision of faculty advisors, culminating in the student defending their thesis before a committee.

Subject
BUSN
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
sbc.catalog.acalog.com

Source: Sweet Briar College's catalog, linked per course · table learning_unit · CourseShelf publish 59