10 courses with the subject COM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
COM 3500Business Storytelling4
4 Advanced Management Credits Storytelling plays a crucial role in our lives. We draw on stories to make meaning of ourselves and others, to shed light on our experiences, and to express who we are or would like to be. The same holds true for businesses. Storytelling is not only a core competency of business leaders but an indispensable component of functional organizations. Successful companies take pride in compelling stories; troubled companies tend to lack institutional stories and a culture of storytelling. Capable business leaders are effective storytellers, and strategic storytelling has been a proven means of turning struggling companies around. This 4-credit course invites students to uncover the secrets of powerful stories and effective storytelling in a wide variety of business contexts. It is designed to equip students with essential storytelling tools for launching and accelerating careers in sales, marketing, finance, or entrepreneurship. By listening to and critically analyzing compelling stories told by diverse voices across various media channels, we will engage with questions such as: What makes a story compelling? Why and how do successful companies rely on storytelling and story-making to shape their culture, strategy, and brand? In what ways can a well-crafted story spark engagement and organizational change? What qualities do impactful storytellers and effective business leaders share? And ultimately, how does storytelling become a form of leadership in itself? Credits 4
(Formerly MOB3511) 2 General Credits If you took and passed MOB3511, you cannot register for COM3511, as these two courses are equivalent This is a performance course designed to build upon basic presentation skills and concepts. Focus will be directed toward presentation strategies for informative and persuasive speeches for business settings. Students will present virtual and in-class, high-impact presentations. The course will enforce communication concepts to allow students to become effective critical thinkers as creators and consumers of messages. Credits 2
4 Advanced Management Credits Business Writing is an interdisciplinary writing course designed to improve the business communication competency of undergraduate students. In this course students will gain the tools necessary to produce effective business writing in a variety of multi-modal contexts. Students will read, discuss, and respond to materials that provide historical context for business communication norms and genres and present research- driven strategies for communicating effectively to a variety of audiences. Students will complete practice cases where they will be expected to apply a problem- solving approach to producing audience-driven, goal- oriented business communication genres. These cases will build toward a larger service learning project with an external partner in order to deepen their understanding of business norms and practices. Credits 4
(Formerly MOB7502) If you have taken and passed MOB7502, you cannot register for COM7500, as these two courses are equivalent Managers and entrepreneurs need effective presentation skills to persuade key audiences, such as employees and team members, investors, and prospective clients. A successful presentation depends on delivery and non- verbal factors as well as careful preparation and a logical organization of ideas. In this workshop format class, you will deliver four or five formal presentations, which we will video record to help you evaluate your technique. We will also give you some opportunities for impromptu speaking. Topics may include rocket pitch to investors, B2B sales presentation, strategic recommendation to senior management, and a technical financial or data-driven presentation. Students are encouraged to use material from other courses or from your work context. We will also cover creating effective visuals and interacting with your visuals to tell a compelling story. The focus will be on providing extensive and constructive feedback and coaching you on assessing and improving your own capabilities. Credits 1.5 129
(Formerly MOB7501) If you have taken and passed MOB7501, you cannot register for COM7501, as these two courses are equivalent This course helps students become more efficient and effective writers of strategic professional communications. Cases, readings, and assignments illustrate challenging communication problems that demand readable, succinct, substantive, and persuasive writing. Assignments may range in applications to as internal formal and informal communications, and external communication such as media and public relations, client relations, and social media. Class activities involve extensive peer review and editing of students' own writing. Credits 1.5 Babson College Graduate Catalog 2026-2027
